North America Broadcast Infrastructure Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Component (Hardware, Software, and Services), Technology (Digital Broadcasting and Analog Broadcasting), and Application (OTT, Terrestrial, Satellite, IPTV, and Others)
Market Introduction
North America constitutes developed economies such as the US, Canada, and Mexico. The technological advancements across North America have led to a highly competitive market. North America attracts several technological developments from economically robust countries. The companies in the region are continuously enhancing the overall business processes to meet customers' demand for high-quality products and services in the best possible way. For instance, in March 2021, Nokia completed a trial with TV Azteca, in Mexico, the second-largest media producer in the world to examine video transmission use cases using 5G standalone and edge computing. The US has shifted aggressively with the adoption of DTV utilizing the ATSC Digital Television (DTV) Standard, a powerful technology which is revolutionizing the nature of broadcast television service. This newer broadcast transmission standard offers broadcasters with several new competences to serve the public, such as HDTV and standard resolution pictures, data delivery, multicasting, robust reception modes, interactive communication, and other features. These competences deliver broadcasters the technical flexibility and multiple options to contend with other digital media such as direct broadcast satellite and cable services. In parallel with the development of the transmission technology, the US Government, with legislation by the U.S. Congress and actions by its Federal Communications Commission (FCC), has further developed public policies under which the digital television is being executed. Growing adoption of new broadcast technologies and transition from hardware to software-based infrastructure are the major factor driving the growth of the North America broadcast infrastructure market.
In case of COVID-19, North America is highly affected specially the US. North America is one of the most important regions for the adoption and growth of new technologies owing to favorable government policies to boost innovation and strengthen the infrastructure capabilities. Hence, any impact on the growth of industries is expected to affect the economic growth of the region in a negative manner. Due to the shutdown of businesses and delay in procurement activities are affecting the supply chain and significantly impacted the market. Moreover, due to the falling GDP, the market will have negative impact on the growth rate of broadcast infrastructure market. The COVID-19 crisis has drastically upended operations across the value chain, from supplier networks to the customer delivery experience. The region has presence of several electronic component manufacturers, who cater advanced and innovative components for building broadcast infrastructure. Also, the region is equipped with several companies that offer complete broadcast infrastructure for the broadcasters. The COVID-19 outbreak has severely affected these companies in production activities as well as supplying their products to their clients. However, in the coming years, the broadcast infrastructure market is expected to foresee significant growth opportunities owing to the rising demand for digital content and live streaming as well as increased subscription for various OTT platforms across the region. Thus, the overall impact of COVID-19 on the North American region is low to moderate.
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Market Overview and Dynamics
The North America broadcast infrastructure market is expected to grow from US$ 1,516.24 million in 2021 to US$ 2,192.58 million by 2028; it is estimated to grow at a CAGR of 5.4% from 2021 to 2028. Digital Terrestrial TV (DTTV) is an implementation of digital television technology to provide a greater number of channels with better picture and sound quality using aerial broadcasts. The enthusiasm toward video-on-demand (VOD) services and Digital Terrestrial Television (DTT) with advanced video and audio features among the population is growing exponentially in today’s fast-paced and technologically advanced world. With the availability of unlimited choices, other than Amazon Prime, Netflix, YouTube, and Disney plus, and on-demand channels of broadcasters, viewers are served with a vast range of options than ever before. Despite the dominance of these networks, terrestrial television continues to assert its position as a basic service to the viewers worldwide. Digital Terrestrial Television (DTT) broadcasting allows the transmission of about 10 or more digital services in a single frequency. Growing demand of smart TVs, and advancements in telecom and broadcast industry is anticipated to drive the growth of Digital Terrestrial Television (DTT). Furthermore, the VOD industry contains a number of business models, service deals, and access modes, which continue to grow significantly. Viewers rely on the VOD services that are delivered at affordable rates and help in delivering diverse viewing experience. With increasing consumption of TV sets and expenditure on terrestrial networks for quality, entertainment, and family friendly purpose, the demand for DTT has also boosted, thereby driving the North America market growth.
Key Market Segments
In terms of component, the software segment accounted for the largest share of the North America broadcast infrastructure market in 2020. In terms of technology, the digital broadcasting segment held a larger market share of the North America broadcast infrastructure market in 2020. Further, the terrestrial segment held a larger share of the North America broadcast infrastructure market based on application in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the North America broadcast infrastructure market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Cisco Systems, Inc.; Dacast; EVS Broadcast Equipment; Grass Valley Canada; Kaltura; NEVION; ROSS VIDEO LTD; and Zixi.
Reasons to buy report
- To understand the North America broadcast infrastructure market landscape and identify market segments that are most likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive landscape for North America broadcast infrastructure market
- Efficiently plan M&A and partnership deals in North America broadcast infrastructure market by identifying market segments with the most promising probable sales
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America broadcast infrastructure market
- Obtain market revenue forecast for market by various segments from 2021-2028 in North America region.
North America Broadcast Infrastructure Market Segmentation
North America Broadcast Infrastructure Market - By Component
- Hardware
- Dish Antennas
- Amplifiers
- Switches
- Encoders
- Transmitters
- Modulators
- Others
- Software
- Services
- Professional Services
- Managed Services
North America Broadcast Infrastructure Market - By Technology
- Digital Broadcasting
- Analog Broadcasting
North America Broadcast Infrastructure Market - By Application
- OTT
- Terrestrial
- Satellite
- IPTV
- Others
North America Broadcast Infrastructure Market - By Country
- US
- Canada
- Mexico
North America Broadcast Infrastructure Market - Company Profiles
- Cisco Systems, Inc.
- Dacast
- EVS Broadcast Equipment
- Grass Valley Canada
- Kaltura
- NEVION
- ROSS VIDEO LTD
- Zixi
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Broadcast Infrastructure Market Landscape
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Broadcast Infrastructure Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Adoption of New Broadcast Technologies
5.1.2 Transition from Hardware to Software-Based Infrastructure
5.2 Market Restraints
5.2.1 High Degree of Complexity in Integration
5.3 Market Opportunities
5.3.1 Rising Demand for Digital Terrestrial TVs
5.4 Future Trends
5.4.1 Increasing Trend of Live Broadcast Services
5.5 Impact Analysis of Drivers and Restraints
6. Broadcast Infrastructure Market – North America Analysis
6.1 North America Broadcast Infrastructure Market Overview
6.2 North America Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
7. North America Broadcast Infrastructure Market Analysis – By Component
7.1 Overview
7.2 North America Broadcast Infrastructure Market Breakdown, by Component, 2020 and 2028
7.3 Hardware
7.3.1 Overview
7.3.2 Hardware Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.1 Dish Antennas
7.3.2.1.1 Overview
7.3.2.1.2 Dish Antennas Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.2 Amplifiers
7.3.2.2.1 Overview
7.3.2.2.2 Amplifiers Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.3 Switches
7.3.2.3.1 Overview
7.3.2.3.2 Switches Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.4 Encoders
7.3.2.4.1 Overview
7.3.2.4.2 Encoders Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.5 Transmitters
7.3.2.5.1 Overview
7.3.2.5.2 Transmitters Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.6 Modulators
7.3.2.6.1 Overview
7.3.2.6.2 Modulators Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.7 Others
7.3.2.7.1 Overview
7.3.2.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
7.4 Software
7.4.1 Overview
7.4.2 Software Market Revenue and Forecast to 2028 (US$ Million)
7.5 Services
7.5.1 Overview
7.5.2 Services Market Revenue and Forecast to 2028 (US$ Million)
7.5.2.1 Professional Services
7.5.2.1.1 Overview
7.5.2.1.2 Professional Services Market Revenue and Forecast to 2028 (US$ Million)
7.5.2.2 Managed Services
7.5.2.2.1 Overview
7.5.2.2.2 Managed Services Market Revenue and Forecast to 2028 (US$ Million)
8. North America Broadcast Infrastructure Market Analysis– By Technology
8.1 Overview
8.2 North America Broadcast Infrastructure Market Breakdown, By Technology, 2020 and 2028
8.3 Digital Broadcasting
8.3.1 Overview
8.3.2 Digital Broadcasting Market Forecast and Analysis
8.4 Analog Broadcasting
8.4.1 Overview
8.4.2 Analog Broadcasting Market Forecast and Analysis
9. North America Broadcast Infrastructure Market Analysis – By Application
9.1 Overview
9.2 North America Broadcast Infrastructure Market Breakdown, By Application, 2020 and 2028
9.3 OTT
9.3.1 Overview
9.3.2 OTT Market Forecast and Analysis
9.4 Terrestrial
9.4.1 Overview
9.4.2 Terrestrial Market Forecast and Analysis
9.5 Satellite
9.5.1 Overview
9.5.2 Satellite Market Forecast and Analysis
9.6 IPTV
9.6.1 Overview
9.6.2 IPTV Market Forecast and Analysis
9.7 Others
9.7.1 Overview
9.7.2 Others Market Forecast and Analysis
10. North America Broadcast Infrastructure Market – Country Analysis
10.1 Overview
10.1.1 North America: Broadcast Infrastructure Market, by Key Country
10.1.1.1 US: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 US: Broadcast Infrastructure Market, by Component
10.1.1.1.1.1 US: Broadcast Infrastructure Market, By Hardware
10.1.1.1.1.2 US: Broadcast Infrastructure Market, By Services
10.1.1.1.2 US: Broadcast Infrastructure Market, by Technology
10.1.1.1.3 US: Broadcast Infrastructure Market, by Application
10.1.1.2 Canada: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 Canada: Broadcast Infrastructure Market, by Component
10.1.1.2.1.1 Canada: Broadcast Infrastructure Market, By Hardware
10.1.1.2.1.2 Canada: Broadcast Infrastructure Market, By Services
10.1.1.2.2 Canada: Broadcast Infrastructure Market, by Technology
10.1.1.2.3 Canada: Broadcast Infrastructure Market, by Application
10.1.1.3 Mexico: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 Mexico: Broadcast Infrastructure Market, by Component
10.1.1.3.1.1 Mexico: Broadcast Infrastructure Market, By Hardware
10.1.1.3.1.2 Mexico: Broadcast Infrastructure Market, By Services
10.1.1.3.2 Mexico: Broadcast Infrastructure Market, by Technology
10.1.1.3.3 Mexico: Broadcast Infrastructure Market, by Application
11. North America Broadcast Infrastructure Market- COVID-19 Impact Analysis
11.1 North America
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Merger and Acquisition
12.4 New Product Launch
13. Company Profiles
13.1 Dacast
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 EVS Broadcast Equipment
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Grass Valley Canada
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Kaltura
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 NEVION
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 ROSS VIDEO LTD
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Zixi
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Cisco Systems, Inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. North America Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. US: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2028 (US$ Million)
Table 3. US: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2028 (US$ Million)
Table 4. US: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2028 (US$ Million)
Table 5. US: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2028 (US$ Million)
Table 6. US: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2028 (US$ Million)
Table 8. Canada: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2028 (US$ Million)
Table 9. Canada: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2028 (US$ Million)
Table 10. Canada: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2028 (US$ Million)
Table 11. Canada: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 12. Mexico: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2028 (US$ Million)
Table 13. Mexico: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2028 (US$ Million)
Table 14. Mexico: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2028 (US$ Million)
Table 15. Mexico: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2028 (US$ Million)
Table 16. Mexico: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 17. Glossary of Term
LIST OF FIGURES
Figure 1. North America Broadcast Infrastructure Market Segmentation
Figure 2. North America Broadcast Infrastructure Market Segmentation – By Country
Figure 3. North America Broadcast Infrastructure Market Overview
Figure 4. Software Segment Dominated the Market in 2020
Figure 5. Digital Broadcasting Segment Dominated the Market in 2020
Figure 6. The US held the Largest Share in 2020
Figure 7. North America – PEST Analysis
Figure 8. Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. North America Broadcast Infrastructure Market: Impact Analysis of Drivers and Restraints
Figure 11. North America Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. North America Broadcast Infrastructure Market Breakdown, by Component (2020 and 2028)
Figure 13. North America Hardware Market Revenue and Forecast to 2028 (US$ Million)
Figure 14. North America Dish Antennas Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. North America Amplifiers Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. North America Switches Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. North America Encoders Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Transmitters Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. North America Modulators Market Revenue and Forecast to 2028 (US$ Million)
Figure 20. North America Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. North America Services Market Revenue and Forecast to 2028 (US$ Million)
Figure 23. North America Professional Services Market Revenue and Forecast to 2028 (US$ Million)
Figure 24. North America Managed Services Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. North America Broadcast Infrastructure Market Breakdown, By Technology, 2020 and 2028 (%)
Figure 26. North America Digital Broadcasting Market Revenue and Forecast to 2028 (US$ Mn)
Figure 27. North America Analog Broadcasting Market Revenue and Forecast to 2028 (US$ Mn)
Figure 28. North America Broadcast Infrastructure Market Breakdown, By Application, 2020 and 2028 (%)
Figure 29. North America OTT Market Revenue and Forecast to 2028 (US$ Mn)
Figure 30. North America Terrestrial Market Revenue and Forecast to 2028 (US$ Mn)
Figure 31. North America Satellite Market Revenue and Forecast to 2028 (US$ Mn)
Figure 32. North America IPTV Market Revenue and Forecast to 2028 (US$ Mn)
Figure 33. North America Others Market Revenue and Forecast to 2028 (US$ Mn)
Figure 34. North America: Broadcast Infrastructure Market, by Key Country – Revenue (2020) (USD Million)
Figure 35. North America: Broadcast Infrastructure Market Revenue Share, by Key Country (2020 and 2028)
Figure 36. US: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 37. Canada: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 38. Mexico: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 39. Impact of COVID-19 Pandemic in North America
- Cisco Systems, Inc.
- Dacast
- EVS Broadcast Equipment
- Grass Valley Canada
- Kaltura
- NEVION
- ROSS VIDEO LTD
- Zixi
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America broadcast infrastructure market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the North America broadcast infrastructure market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the broadcast infrastructure market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution