North America Virtual Event Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Solution (Software and Services), Enterprise Size (SMEs and Large Enterprises), and End-User (Trade Show Organizers, Event Management Agencies, Corporates, Academic Organizations, and Others)
Market Introduction
The virtual event software is gaining high momentum, owing to its increasing use in managing professional and academic conferences, conventions, trade exhibitions, and smaller events in North America. The management of on-demand calendars, operation reports, and invoices results in saving staff time and enhance accuracy in communicating needs across departments. The software helps in hosting the events virtually while also assisting in boosting interaction with sponsors, participants, and exhibitors. According to the EventMB Report, 2019, 83% of event planners consider an event’s content essential for making a live event noteworthy. Also, for the corporate event planners, budget is a significant concern, followed by new ideas and return on investment. All these aspects will help the virtual event software to grow. Also, owing to the COVID-19 outbreak, conferences and events are compelled to take place through virtual or online platforms. The Remote Work Summit, Product-Led Summit, Khoros Engage, XR Immersive Enterprise 2020, and XR Immersive Enterprise 2020 are among the events and conferences held virtually. Moreover, IoT Tech Expo North America is a 2-day virtual conference expected to be held in September 2021. Also, an event of KubeCon and CLoudNativeCOn in October 2021 is another upcoming virtual event to be held in North America. Thus, with the region witnessing a high inclination toward virtual events, the penetration of virtual event software is projected to increase.
North America is one of the most important regions for the adoption and growth of new technologies owing to favorable government policies to boost innovation and strengthen the networking infrastructure capabilities. Hence, any impact on the growth of industries is expected to affect the economic growth of the region in a negative manner. The dramatic shift to virtual events created all sorts of new challenges for planners. From rethinking agenda, design and managing remote speakers to dealing with new tech and finding interesting ways of keeping people engaged. Moreover, due to the falling GDP, the market will have negative impact on the growth rate of virtual event software market. The COVID-19 crisis has drastically forced the planner to switch from in-person meetings to virtual meetings. The COVID-19 outbreak has not much affected the event platform provider. However, in the coming years, the virtual event software market is expected to foresee significant growth opportunities owing to the rising demand for digital content and live streaming. Thus, the overall impact of COVID-19 on the North American region is low to moderate.
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Market Overview and Dynamics
The virtual event software market in North America is expected to grow from US$ 4,267.32 million in 2021 to US$ 9,269.20 million by 2028; it is estimated to grow at a CAGR of 11.7% from 2021 to 2028. Technological developments such as software-as-a-service based virtual events is generating a huge impact on the trend of conducting events virtually. The cloud-based tool allows the end user to provide interactive experience while enhancing overall sales experience through podcasting, instant messaging, and virtual product experience. Also, another Solution making a positive impact in the growth of virtual events is Connect through Live Streaming. Live streaming events enable larger number of participants to access content resources to assist them align with context better. Connect through live streaming is a process of streaming entire live video in real-time. The participants can enjoy presentations as live streaming are real and more authentic; unlike edited videos which feels distant and manipulated. For instance, companies such as Airmeet provides live video streaming in a HD quality with different engagement features such as group chat, Q&A, “social lounge with agenda”, and “raise hand”. The new product is accessible on any modern browser”. Hybrid Events is another aspect that would help in creating lucrative business opportunities for the growth of virtual events. The COVID-19 pandemic has transformed the event industry to assist planners and companies make better decisions utilizing virtual event Solution. As 2020 witnessed many virtual events, 2021 will observe a rise of hybrid events. Since vaccination is getting rolled up globally, it might become possible to commence with hosting in-person events. However, every attendee will not be comfortable with attending physical conferences and events so soon. Therefore, to assist in this case, hybrid events would play a positive role in boosting adoption of virtual event software. Hybrid events help the event planners to host event with limited number of physical attendees in one location and at a same time would give an online hub too for virtual attendees to take participation in events freely. Moreover, it is projected that over 65% of events professionals aims to utilize hybrid event format once in-person events start again. All aspects aforesaid about hybrid events and live streaming feature in virtual event software would help in accelerating the market growth.
Key Market Segments
In terms of solution, the software segment held a larger share in 2020. Based on enterprise size, large enterprises size segment held the largest share in 2020. Based on end-user, the trade show organizers segment held the largest share in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the virtual event software market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Hopin; InEvent, Inc.; Pathable; Hubilo Technologies Inc.; ubivent; Cvent Inc.; vFairs LLC; Whova Inc; EventMobi; and Remo.Co. among others.
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- To understand the North America virtual event software market landscape and identify market segments that are most likely to guarantee a strong return
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- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America virtual event software market
- Obtain market revenue forecast for market by various segments from 2021-2028 in North America region.
North America Virtual Event Software Market Segmentation
North America Virtual Event Software Market – By Solution
- Software
- Services
North America Virtual Event Software Market – By Enterprise Size
- SMEs
- Large Enterprises
North America Virtual Event Software Market – By End-User
- Trade Show Organizers
- Event Management Agencies
- Corporates
- Academic Organizations
- Others
North America Virtual Event Software Market – By Country
- US
- Canada
- Mexico
North America Virtual Event Software Market – Companies Mentioned
- Hopin
- InEvent Inc.
- Pathable, Inc.
- Hubilo Technologies Inc.
- ubivent
- Cvent Inc.
- vFairs LLC
- Whova Inc
- EventMobi
- Remo.Co
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Virtual Event Software – Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Virtual Event Software Market – Key Market Dynamics
5.1 Key Market Drivers
5.1.1 Growing inclination toward virtual events
5.1.2 Increased application of virtual events by planners
5.2 Key Market Restraints
5.2.1 Raising threat of data protection
5.3 Key Market Opportunities
5.3.1 Occurrence of live streaming feature and rising concept of hybrid events
5.4 Future Trends
5.4.1 Commencement of advanced technologies
5.5 Impact Analysis of Drivers and Restraints
6. North America Virtual Event Software – Market Analysis
6.1 North America Virtual Event Software Market Overview
6.1.1 North America: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
7. North America Virtual Event Software Market Analysis – By Solution
7.1 Overview
7.2 North America Virtual Event Software Market- by Solution
7.3 Software
7.3.1 Overview
7.3.2 Software: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
8. North America Virtual Event Software Market – By Enterprise Size
8.1 Overview
8.2 North America Virtual Event Software Market- By Enterprise Size
8.3 SMEs
8.3.1 Overview
8.3.2 SMEs: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Large Enterprises
8.4.1 Overview
8.4.2 Large Enterprises: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Virtual Event Software Market – By End-User
9.1 Overview
9.2 North America: Virtual Event Software Market- By End-user
9.3 Trade Show Organizers
9.3.1 Overview
9.3.2 Trade Show Organizers: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Event Management Agencies
9.4.1 Overview
9.4.2 Event Management Agencies: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Corporates
9.5.1 Overview
9.5.2 Corporates: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Academic Organizations
9.6.1 Overview
9.6.2 Academic Organizations: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
9.7 Other End-Users
9.7.1 Overview
9.7.2 Other End-Users: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Virtual Event Software Market – Country Analysis
10.1 Overview
10.1.1 North America: Virtual Event Software Market- by Key Country
10.1.1.1 US: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 US: Virtual Event Software Market- by Solution
10.1.1.1.2 US: Virtual Event Software Market- By Enterprise Size
10.1.1.1.3 US: Virtual Event Software Market- By End-user
10.1.1.2 Canada: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 Canada: Virtual Event Software Market- by Solution
10.1.1.2.2 Canada: Virtual Event Software Market- By Enterprise Size
10.1.1.2.3 Canada: Virtual Event Software Market- By End-user
10.1.1.3 Mexico: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 Mexico: Virtual Event Software Market- by Solution
10.1.1.3.2 Mexico: Virtual Event Software Market- By Enterprise Size
10.1.1.3.3 Mexico: Virtual Event Software Market- By End-user
11. North America Virtual Event Software Market – COVID-19 Impact Analysis
11.1 Overview
12. North America Virtual Event Software Market – Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Merger and Acquisition
12.4 New Product Launch
13. Company Profiles
13.1 Cvent Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 EventMobi (5Touch Solution Inc.)
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Hopin
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 InEvent Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Pathable, Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Hubilo Technologies Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Remo.Co
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 ubivent
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 vFairs LLC
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Whova Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. US: Virtual Event Software Market- by Solution –Revenue and Forecast to 2028 (US$ Million)
Table 2. US: Virtual Event Software Market- By Enterprise Size–Revenue and Forecast to 2028 (US$ Million)
Table 3. US: Virtual Event Software Market- By End-user –Revenue and Forecast to 2028 (US$ Million)
Table 4. Canada: Virtual Event Software Market- by Solution –Revenue and Forecast to 2028 (US$ Million)
Table 5. Canada: Virtual Event Software Market- By Enterprise Size–Revenue and Forecast to 2028 (US$ Million)
Table 6. Canada: Virtual Event Software Market- By End-user –Revenue and Forecast to 2028 (US$ Million)
Table 7. Mexico: Virtual Event Software Market- by Solution –Revenue and Forecast to 2028 (US$ Million)
Table 8. Mexico: Virtual Event Software Market- By Enterprise Size–Revenue and Forecast to 2028 (US$ Million)
Table 9. Mexico: Virtual Event Software Market- By End-user –Revenue and Forecast to 2028 (US$ Million)
Table 10. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Virtual Event Software Market Segmentation
Figure 2. North America Virtual Event Software Market Segmentation – By Country
Figure 3. North America Virtual Event Software Market Overview
Figure 4. Software Segment Held the Largest Market Share in 2020
Figure 5. Large Enterprises Segment Held the Largest Market Share in 2020
Figure 6. Trade Show Organizers End-user Held the Largest Market Share in 2020
Figure 7. US was the Largest Revenue Contributor in 2020
Figure 8. North America – PEST Analysis
Figure 9. Virtual Event Software Market– Ecosystem Analysis
Figure 10. Expert Opinion
Figure 11. virtual event software market Impact Analysis of Drivers and Restraints
Figure 12. North America Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. North America: Virtual Event Software Market Revenue Share, by Solution (2020 and 2028)
Figure 14. Software: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Services: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. North America: Virtual Event Software Market Revenue Share, By Enterprise Size (2020 and 2028)
Figure 17. SMEs: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Large Enterprises: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. North America: Virtual Event Software Market Revenue Share, By End-user (2020 and 2028)
Figure 20. Trade Show Organizers: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Event Management Agencies: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Corporates: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Academic Organizations: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Other End-Users: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Geographic Overview of North America Virtual Event Software Market
Figure 26. North America: Virtual Event Software Market Revenue Share, by Key Country (2020 and 2028)
Figure 27. US: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Canada: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Mexico: Virtual Event Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Impact of COVID-19 Pandemic in North America
- Hopin
- InEvent Inc.
- Pathable, Inc.
- Hubilo Technologies Inc.
- ubivent
- Cvent Inc.
- vFairs LLC
- Whova Inc
- EventMobi
- Remo.Co
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America virtual event software market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the North America virtual event software market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the virtual event software market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution