North America Playout Solutions Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component (Hardware, Software, and Services) and Application (Sports, News, Entertainment, Lifestyle and Fashion, and Others)

BMIRE00028483 | Pages: 116 | Technology, Media and Telecommunications | May 2023 | Type: Regional | Status: Published

The North America playout solutions market is expected to grow from US$ 379.52 million in 2023 to US$ 581.22 million by 2028. It is estimated to grow at a CAGR of 8.9% from 2023 to 2028.   

Increase in Demand for Personalized Broadcasting Services Fuels North America Playout Solutions Market

The broadcasting industry is undergoing revolutionary technological innovations to provide a better user experience. Emerging technologies and innovative workflows such as playout are transforming live news and sports production. The transition is mainly driven by standalone streaming services, linear over-the-top (OTT) providers, and companies such as Amazon, and Twitter bidding for streaming rights. In the US, the increasing shift toward digital video platforms, along with increasing bidding from Amazon for streaming rights, is changing the streaming landscape in the country. According to Digital Studio, customer demand for personalized TV services is spurring, due to which over half of broadcasters are investing up to 20% of their budget in trialing new customer content or services. Personalizing broadcasting creates opportunities to meet viewer expectations for relevant and regional content and gain new revenues from targeted ads. On-demand video has radically changed consumer behavior. Consumers increasingly expect relevant and engaging TV and video content that can be accessed anytime, anywhere, and in the format that best suits their immediate needs. As the demand for personalized services increases, broadcasters seek playout solutions to distribute high-quality content in a flexible and scalable way. Hence, the increasing demand for personalized broadcasting services drives the North America playout solutions market.

North America Playout Solutions Market Overview

The playout solutions market in North America is segmented into the US, Canada, and Mexico. The region has the world’s most advanced Information Technology (IT) sector. Digitalization amongst cable operators has created opportunities to expand the regional market. Due to technological developments, old televisions with an antenna have been replaced with smart televisions. Digitalization of air TV channels has increased the number of new TV stations in different cities. Abilene/Sweetwater, Alexandria, Billings, and Binghamton are among the new channels that started in Texas, Louisiana, Montana, and New York, respectively. Rising number of such channels across different cities is likely to create enormous opportunities for the playout solutions market in North America in the coming years. The TV & video industry in North America is highly vibrant and is driven by various factors such as digitalization, new product launches, and business expansion of foreign companies in the region.

North America Playout Solutions Market Revenue and Forecast to 2028 (US$ Million)

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North America Playout Solutions Market Segmentation

The North America playout solutions market is segmented into component, application and country.

Based on component, the North America playout solutions market is segmented into hardware, software, and services. The software segment held the largest share of the North America playout solutions market in 2023.

Based on application, the North America playout solutions market is segmented into sports, news, entertainment, lifestyle and fashion, and others. The entertainment segment held the largest share of the North America playout solutions market in 2023

Based on country, the North America playout solutions market is segmented into the US, Canada, and Mexico. The US dominated the share of the North America playout solutions market in 2023.   

Amagi; Belden Incorporated (Grass Valley); BroadStream Solutions; Evertz; Florical Systems; Harmonic Inc; Imagine Communications; Pebble Beach Systems; Pixel Power; and Playbox Technology are the leading companies operating in the North America playout solutions market.    

1.           Introduction

1.1         Study Scope

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        North America Playout Solutions Market – By Component

1.3.2        North America Playout Solutions Market – By Application

1.3.3        North America Playout Solutions Market- By Country

2.           Key Takeaways

3.        Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           North America Playout Solutions Market Landscape

4.1         Market Overview

4.2         North America PEST Analysis

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           North America Playout Solutions Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Increase in Demand for Personalized Broadcasting Services

5.1.2        Rise in Cloud-Based Playout Solutions

5.2         Restraint

5.2.1        Complexity in Integration and Privacy Concerns

5.3         Opportunity

5.3.1        Introduction of 5G Technology

5.4         Future Trend

5.4.1        Demand for Terrestrial Television

5.5         Impact Analysis of Drivers and Restraints

6.           Playout Solutions Market – North America Analysis

6.1         North America Playout Solutions Market Overview

6.2         North America Playout Solutions Market – Revenue and Forecast to 2028 (US$ Million)

7.           North America Playout Solutions Market Analysis – By Component

7.1         Overview

7.2         North America Playout Solutions Market, By Component (2022 and 2028)

7.3         Software

7.3.1        Overview

7.3.2        Software: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)

7.4         Hardware

7.4.1        Overview

7.4.2        Hardware: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)

7.5         Services

7.5.1        Overview

7.5.2        Services: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)

8.           North America Playout Solutions Market Analysis – By Application

8.1         Overview

8.2         North America Playout Solutions Market, By Application (2022 and 2028)

8.3         Entertainment

8.3.1        Overview

8.3.2        Entertainment: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)

8.4         News

8.4.1        Overview

8.4.2        News: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)

8.5         Sports

8.5.1        Overview

8.5.2        Sports: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)

8.6         Fashion & Lifestyle

8.6.1        Overview

8.6.2        Fashion & Lifestyle: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)

8.7         Others

8.7.1        Overview

8.7.2        Others: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)

9.           North America Playout Solutions Market – Country Analysis

9.1         Overview

9.1.1        North America Playout Solutions Market Breakdown, by Country

9.1.1.1          US: North America Playout Solutions Market, Revenue and Forecast to 2028

9.1.1.1.1          US: North America Playout Solutions Market Breakdown, By Component

9.1.1.1.2          US: North America Playout Solutions Market Breakdown, By Application

9.1.1.2          Canada: North America Playout Solutions Market, Revenue and Forecast to 2028

9.1.1.2.1          Canada: North America Playout Solutions Market Breakdown, By Component

9.1.1.2.2          Canada: North America Playout Solutions Market Breakdown, By Application

9.1.1.3          Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028

9.1.1.3.1          Mexico: North America Playout Solutions Market Breakdown, By Component

9.1.1.3.2          Mexico: North America Playout Solutions Market Breakdown, By Application

10.        Industry Landscape

10.1      Overview

10.2      Market Initiative

10.3      New Product Development

10.4      Merger and Acquisition

11.        Company Profiles

11.1      Amagi

11.1.1     Key Facts

11.1.2     Business Description

11.1.3     Products and Services

11.1.4     Financial Overview

11.1.5     SWOT Analysis

11.1.6     Key Developments

11.2      Evertz

11.2.1     Key Facts

11.2.2     Business Description

11.2.3     Products and Services

11.2.4     Financial Overview

11.2.5     SWOT Analysis

11.2.6     Key Developments

11.3      BroadStream Solutions

11.3.1     Key Facts

11.3.2     Business Description

11.3.3     Products and Services

11.3.4     Financial Overview

11.3.5     SWOT Analysis

11.3.6     Key Developments

11.4      Harmonic Inc

11.4.1     Key Facts

11.4.2     Business Description

11.4.3     Products and Services

11.4.4     Financial Overview

11.4.5     SWOT Analysis

11.4.6     Key Developments

11.5      Belden Incorporated (Grass Valley)

11.5.1     Key Facts

11.5.2     Business Description

11.5.3     Products and Services

11.5.4     Financial Overview

11.5.5     SWOT Analysis

11.5.6     Key Developments

11.6      Imagine Communications

11.6.1     Key Facts

11.6.2     Business Description

11.6.3     Products and Services

11.6.4     Financial Overview

11.6.5     SWOT Analysis

11.6.6     Key Developments

11.7      Pebble Beach Systems

11.7.1     Key Facts

11.7.2     Business Description

11.7.3     Products and Services

11.7.4     Financial Overview

11.7.5     SWOT Analysis

11.7.6     Key Developments

11.8      Pixel Power

11.8.1     Key Facts

11.8.2     Business Description

11.8.3     Products and Services

11.8.4     Financial Overview

11.8.5     SWOT Analysis

11.8.6     Key Developments

11.9      Playbox Technology

11.9.1     Key Facts

11.9.2     Business Description

11.9.3     Products and Services

11.9.4     Financial Overview

11.9.5     SWOT Analysis

11.9.6     Key Developments

11.10   Florical Systems

11.10.1  Key Facts

11.10.2  Business Description

11.10.3  Products and Services

11.10.4  Financial Overview

11.10.5  SWOT Analysis

11.10.6  Key Developments

12.        Appendix

12.1      About The Insight Partners

12.2      Word Index

 

 

LIST OF TABLES

Table 1.             US: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)

Table 2.             US: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)

Table 3.             Canada: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)

Table 4.             Canada: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)

Table 5.             Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)

Table 6.             Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)

Table 7.             List of Abbreviation

 

 

LIST OF FIGURES

Figure 1.           North America Playout Solutions Market Segmentation

Figure 2.           North America Playout Solutions Market Segmentation – By Country

Figure 3.           North America Playout Solutions Market Overview

Figure 4.           Software Segment held the Largest Share of North America Playout Solutions Market

Figure 5.           US to Show Great Traction During Forecast Period

Figure 6.           North America: PEST Analysis

Figure 7.           Expert Opinion

Figure 8.           North America Playout Solutions Market Impact Analysis of Drivers and Restraints

Figure 9.           North America Playout Solutions Market – Revenue and Forecast to 2028 (US$ Million)

Figure 10.        North America Playout Solutions Market Breakdown, By Component, 2022 & 2028 (%)

Figure 11.        Software: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 12.        Hardware: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 13.        Services: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 14.        North America Playout Solutions Market Breakdown, By Application, 2022 & 2028 (%)

Figure 15.        Entertainment: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)

Figure 16.        News: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)

Figure 17.        Sports: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)

Figure 18.        Fashion & Lifestyle: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)

Figure 19.        Others: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)

Figure 20.        North America Playout Solutions Market, by Key Country- Revenue (2022) (US$ Million)

Figure 21.        North America Playout Solutions Market Breakdown, by Country, 2022 & 2028 (%)

Figure 22.        US: North America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)

Figure 23.        Canada: North America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)

Figure 24.        Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)

 

 

 

  1. Amagi
  2. Belden Incorporated (Grass Valley)
  3. BroadStream Solutions
  4. Evertz
  5. Florical Systems
  6. Harmonic Inc
  7. Imagine Communications
  8. Pebble Beach Systems
  9. Pixel Power
  10. Playbox Technology
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America playout solutions market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in North America playout solutions market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth North America market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.
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