Report : North America Playout Solutions Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component (Hardware, Software, and Services) and Application (Sports, News, Entertainment, Lifestyle and Fashion, and Others)
At 8.9% CAGR, the North America Playout Solutions Market is speculated to be worth US$ 581.22 million by 2028, says Business Market Insights
According to Business Market Insights research, the North America playout solutions market was valued at US$ 379.52 million in 2023 and is expected to reach US$ 581.22 million by 2028, registering a CAGR of 8.9% from 2023 to 2028. Increase in demand for personalized broadcasting services and rise in cloud-based playout solutions are the critical factors attributed to the North America playout solutions market expansion.
In the internet and over-the-top (OTT) delivery era, traditional in-house hardware and customized software solutions are expensive. The change involves migrating from the traditional broadcasting model to digital distribution platforms. In the competitive broadcasting industry, the cloud is expected to play a pivotal role in offering content-rich services on multiple platforms. Advancements in technology and shift in consumer behavior are revolutionizing streaming services. The demand for scalability and agility is triggering the adoption of cloud playout solutions in the broadcasting industry. The increasing demand for video or interactive viewing has led to the approval of cloud-based solutions. For instance, CLOUDPORT, offered by Amagi, is an award-winning cloud-based playout platform that can be used to deliver channels across satellite, fiber, and IP. Cloud-based playout solutions allow new broadcast operations to be activated without configuring existing hardware. Factors such as rising prices for content rights, increasing competition from agile entrants, and growing need for reduction in up-front technology investments are paving the way for cloud-based playout solutions. Media and entertainment is a large and diverse sector, which includes video and audio content distribution, publishing, film, music, gaming, and social media. BBC, Discovery, and ITV are among the first adopters of cloud solutions, and many other media houses are adopting cloud-based playouts at a rapid pace. Furthermore, with the rising mobile video consumption, the cloud plays an important role in handling transcoding system interoperability. Consumers worldwide expect access to live events, and rights holders are determined to monetize by expanding their reach across borders. As the need for cloud-based playout solutions in the broadcast industry for low cost and high scalability increases, the demand for market players who provide cost-effective and efficient streaming is rising, driving the North America playout solutions market.
On the contrary, complexity in integration and privacy concerns hampers the North America Playout Solutions Market.
Based on component, the North America playout solutions market is segmented into hardware, software, and services. The software segment held 48.1% share of North America Playout Solutions Market in 2023, amassing US$ 182.43 million. It is projected to garner US$ 287.18 million by 2028 to expand at 9.5% CAGR during 2023–2028.
Based on application, the North America playout solutions market is segmented into sports, news, entertainment, lifestyle and fashion, and others. The entertainment segment held 35.6% share of North America Playout Solutions Market in 2023, amassing US$ 135.16 million. It is projected to garner US$ 216.15 million by 2028 to expand at 9.8% CAGR during 2023–2028.
Based on country, the North America playout solutions market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 74.8% share of North America Playout Solutions Market in 2023. It was assessed at US$ 283.72 million in 2023 and is likely to hit US$ 440.68 million by 2028, exhibiting a CAGR of 9.2% during the forecast period.
Key players dominating the North America playout solutions market are Amagi; Belden Incorporated (Grass Valley); BroadStream Solutions; Evertz; Florical Systems; Harmonic Inc; Imagine Communications; Pebble Beach Systems; Pixel Power; and Playbox Technology, among others.
- In 2022; Amagi announced the general availability of its broadcast-grade cloud playout product, Amagi CLOUDPORT, on Google Cloud Marketplace. The partnership elevates Amagi's SaaS offerings to its customers by combining the advantages of Amagi's live and on-demand video infrastructure services with Google Cloud's solutions.
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