North America Personality Assessment Solutions Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Delivery Model (In-house and Outsourced) and End-User (Corporate/Enterprise, Academic/Education, and Government)
Market Introduction
North America is one of the most critical regions for the adoption and growth of new technologies due to favorable government policies to boost innovation, the presence of a substantial industrial base, and high purchasing power, especially in developed countries such as the US and Canada. The US is one of the major markets for personality assessment solutions with the presence of many personality assessment solution developers and a larger number of businesses. The significant adoption of technologies in the last five years has fueled the adoption of various personality assessment tools, thereby promoting the recruitment processes across the region. The high internet penetration among the North American countries, coupled with the high digitalization rate among companies, is a major driver for online recruitment across the region. For instance, the US had 288.1 million internet users in January 2020. Between 2019 and 2020, the number of internet users in the US increased by 1.8 million (+0.6%). In January 2020, the US had an internet penetration rate of 87%. Additionally, in January 2020, the country had 230.0 million social media members. Between April 2019 and January 2020, the number of social media users in the US increased by 6.9 million (+3.1%). In January 2020, social media penetration in the US was at 70%. Thus, with the growing online recruitment processes, the demand for personality assessment solutions is also growing for selecting right candidates.
North America is one of the most critical regions for the adoption and growth of new technologies due to favorable government policies to boost innovation, the presence of a substantial industrial base, and high purchasing power, especially in developed countries such as the US and Canada. The US is one of the major markets for personality assessment solutions due to the presence of many personality assessment solution developers and a larger number of businesses. During the COVID-19 period, the personality assessment solution has played a major role in the recruitment process due to the various attributes provided by the solution. Therefore, the COVID-19 pandemic has a relatively positive effect on the personality assessment solutions market.
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Market Overview and Dynamics
The personality assessment solutions market in North America is expected to grow from US$ 2,351.82 million in 2021 to US$ 4,921.97 million by 2028; it is estimated to grow at a CAGR of 11.1% from 2021 to 2028. Using personality assessment tests with current employees and sharing the results can help team members better understand each other. When employees understand how their co-workers and managers prefer to communicate, they become more productive and comfortably adapt to the environment. Moreover, the personality test for employee development helps HRs gain insight into how an employee can be groomed for future roles by highlighting their potential personality traits. For instance, if an individual shows a high presence of mind, critical thinking abilities, and stress managing abilities, that person can be put in a strategic leadership role. The solution can also gauge employee agility, their preferred mode of learning, and how they respond to change. All these data insights can be effectively used to make the right decisions in organizational planning, promotions and appraisals, as well as leadership development. With the ongoing COVID-19 pandemic, there has been a growth in remote working and the hiring process is being conducted online. This may not be able to test the proper knowledge about the employee, so with a personality assessment test, the supervisors will get to know about his/her skills and give training on where they are lacking. For instance, Aon plc. provides personality assessment for working employees. Therefore, emerging technologies are projected to help organizations significantly improve their employees' learning via new training methodologies. Thus, the need for digital workspaces is expected to create lucrative opportunities for the personality assessment solutions market growth.
Key Market Segments
In terms of delivery type, the outsourced segment accounted for the largest share of the North America personality assessment solutions market in 2020. In terms of end-user, the corporate/enterprise segment accounted for the largest share of the North America personality assessment solutions market in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the personality assessment solutions market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Criteria Corp; Hogan Assessments; Development Dimensions International, Inc.; Persona Labs; SHL; TTI Success Insights; Aon plc.; Mercer LLC; SIGMA Assessment Systems Inc.; Paradox, Inc. among others.
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North America Personality Assessment Solutions Market Segmentation
North America Personality Assessment Solutions Market – By Delivery Model
North America Personality Assessment Solutions Market – By End-User
- Corporate/Enterprise
- BFSI
- Hospitality
- IT & Telecom
- Media & Entertainment
- Healthcare & Pharmaceutical
- Others
- Academic/Education
- Government
North America Personality Assessment Solutions Market – By Country
- US
- Canada
- Mexico
North America Personality Assessment Solutions Market – Companies Mentioned
- Criteria Corp
- Hogan Assessments
- Development Dimensions International, Inc.
- Persona Labs
- SHL
- TTI Success Insights
- Aon plc.
- Mercer LLC
- SIGMA Assessment Systems Inc.
- Paradox, Inc.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Personality Assessment Solutions – Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. North America Personality Assessment Solutions Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Raising Adoption of Personality Assessment Solutions for Recruitment Process
5.1.2 Hiring of Personality Assessment Solutions in Educational Sector for Career Guidance Support
5.2 Market Restraints
5.2.1 Problems Related with Personality Assessment Solutions
5.3 Market Opportunities
5.3.1 Advantages of Personality Assessment Solutions
5.4 Future Trends
5.4.1 Accelerated Adoption of Cloud-Based Personality Assessment Solutions
5.5 Impact Analysis of Drivers and Restraints
6. North America Personality Assessment Solutions – Market Analysis
6.1 North America Personality Assessment Solutions Market Overview
6.2 North America Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
7. North America Personality Assessment Solutions Market Analysis – By Delivery Model
7.1 Overview
7.2 North America Personality Assessment Solutions Market- by Delivery Model
7.3 In-house
7.3.1 Overview
7.3.2 In-house: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
7.4 Outsourced
7.4.1 Overview
7.4.2 Outsourced: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8. North America Personality Assessment Solutions Market Analysis – By End-User
8.1 Overview
8.2 North America: Personality Assessment Solutions Market- By End-user
8.3 Corporate/Enterprise
8.3.1 Overview
8.3.2 Corporate/Enterprise: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.1 BFSI
8.3.2.1.1 Overview
8.3.2.1.2 BFSI: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.2 Hospitality
8.3.2.2.1 Overview
8.3.2.2.2 Hospitality: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.3 IT & Telecom
8.3.2.3.1 Overview
8.3.2.3.2 IT & Telecom: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.4 Media & Entertainment
8.3.2.4.1 Overview
8.3.2.4.2 Media & Entertainment: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.5 Healthcare & Pharmaceuticals
8.3.2.5.1 Overview
8.3.2.5.2 Healthcare & Pharmaceuticals: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.6 Others
8.3.2.6.1 Overview
8.3.2.6.2 Others: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.4 Academic /Education
8.4.1 Overview
8.4.2 Academic / Education: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.5 Government
8.5.1 Overview
8.5.2 Government: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
9. North America Personality Assessment Solutions Market – Country Analysis
9.1 Overview
9.1.1 North America: Personality Assessment Solutions Market- by Key Country
9.1.1.1 US: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 US: Personality Assessment Solutions Market- by Delivery Model
9.1.1.1.2 US: Personality Assessment Solutions Market- By End-user
9.1.1.1.2.1 US: Personality Assessment Solutions Market- By Corporate/Enterprise
9.1.1.2 Canada: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 Canada: Personality Assessment Solutions Market- by Delivery Model
9.1.1.2.2 Canada: Personality Assessment Solutions Market- By End-user
9.1.1.2.2.1 Canada: Personality Assessment Solutions Market- By Corporate/Enterprise
9.1.1.3 Mexico: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 Mexico: Personality Assessment Solutions Market- by Delivery Model
9.1.1.3.2 Mexico: Personality Assessment Solutions Market- By End-user
9.1.1.3.2.1 Mexico: Personality Assessment Solutions Market- By Corporate/Enterprise
10. Impact of COVID-19 Pandemic on North America Personality Assessment Solutions Market
10.1 Overview
11. Industry Landscape
11.1 Market Initiative
11.2 Merger and Acquisition
11.3 New Development
12. Company Profiles
12.1 Criteria Corp.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Hogan Assessments
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Development Dimensions International, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Persona Labs
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 SHL
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 SIGMA Assessment Systems Inc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Paradox, Inc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 TTI Success Insights
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Aon plc.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Mercer LLC
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. North America Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Table 2. US: Personality Assessment Solutions Market- by Delivery Model –Revenue and Forecast to 2028 (US$ Million)
Table 3. US: Personality Assessment Solutions Market- By End-user –Revenue and Forecast to 2028 (US$ Million)
Table 4. US Personality Assessment Solutions Market, by Corporate/Enterprise – Revenue and Forecast to 2028 (USD Million)
Table 5. Canada: Personality Assessment Solutions Market- by Delivery Model –Revenue and Forecast to 2028 (US$ Million)
Table 6. Canada: Personality Assessment Solutions Market- By End-user –Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada: Personality Assessment Solutions Market, by Corporate/Enterprise – Revenue and Forecast to 2028 (USD Million)
Table 8. Mexico: Personality Assessment Solutions Market- by Delivery Model –Revenue and Forecast to 2028 (US$ Million)
Table 9. Mexico: Personality Assessment Solutions Market- By End-user –Revenue and Forecast to 2028 (US$ Million)
Table 10. Mexico: Personality Assessment Solutions Market, by Corporate/Enterprise – Revenue and Forecast to 2028 (USD Million)
Table 11. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Personality Assessment Solutions Market Segmentation
Figure 2. North America Personality Assessment Solutions Market Segmentation – By Country
Figure 3. North America Personality Assessment Solutions Market Overview
Figure 4. Outsourced Segment Held the Largest Market Share in 2020
Figure 5. Corporate/Enterprise Segment Held the Largest Market Share in 2020
Figure 6. The US was the Largest Revenue Contributor in 2020
Figure 7. North America – PEST Analysis
Figure 8. Personality Assessment Solutions Market– Ecosystem Analysis
Figure 9. Expert Opinions
Figure 10. North America Personality Assessment Solutions Market: Impact Analysis of Drivers and Restraints
Figure 11. North America Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. North America Personality Assessment Solutions Market Revenue Share, by Delivery Model (2020 and 2028)
Figure 13. In-house: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 14. Outsourced: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 15. North America: Personality Assessment Solutions Market Revenue Share, By End-user (2020 and 2028)
Figure 16. Corporate/Enterprise: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 17. BFSI: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 18. Hospitality: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 19. IT & Telecom: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 20. Media & Entertainment: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 21. Healthcare & Pharmaceuticals: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 22. Others: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 23. Academic / Education: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 24. Government: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 25. Geographic Overview: North America Personality Assessment Solutions Market
Figure 26. North America: Personality Assessment Solutions Market Revenue Share, by Key Country (2020 and 2028)
Figure 27. US: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Canada: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Mexico: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Impact of COVID-19 Pandemic in North American Country Markets
- Criteria Corp
- Hogan Assessments
- Development Dimensions International, Inc.
- Persona Labs
- SHL
- TTI Success Insights
- Aon plc.
- Mercer LLC
- SIGMA Assessment Systems Inc.
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