North America Personality Assessment Solutions Market

Market Introduction

North America is one of the most critical regions for the adoption and growth of new technologies due to favorable government policies to boost innovation, the presence of a substantial industrial base, and high purchasing power, especially in developed countries such as the US and Canada. The US is one of the major markets for personality assessment solutions with the presence of many personality assessment solution developers and a larger number of businesses. The significant adoption of technologies in the last five years has fueled the adoption of various personality assessment tools, thereby promoting the recruitment processes across the region. The high internet penetration among the North American countries, coupled with the high digitalization rate among companies, is a major driver for online recruitment across the region. For instance, the US had 288.1 million internet users in January 2020. Between 2019 and 2020, the number of internet users in the US increased by 1.8 million (+0.6%). In January 2020, the US had an internet penetration rate of 87%. Additionally, in January 2020, the country had 230.0 million social media members. Between April 2019 and January 2020, the number of social media users in the US increased by 6.9 million (+3.1%). In January 2020, social media penetration in the US was at 70%. Thus, with the growing online recruitment processes, the demand for personality assessment solutions is also growing for selecting right candidates.

North America is one of the most critical regions for the adoption and growth of new technologies due to favorable government policies to boost innovation, the presence of a substantial industrial base, and high purchasing power, especially in developed countries such as the US and Canada. The US is one of the major markets for personality assessment solutions due to the presence of many personality assessment solution developers and a larger number of businesses. During the COVID-19 period, the personality assessment solution has played a major role in the recruitment process due to the various attributes provided by the solution. Therefore, the COVID-19 pandemic has a relatively positive effect on the personality assessment solutions market.

Market Overview and Dynamics

The personality assessment solutions market in North America is expected to grow from US$ 2,351.82 million in 2021 to US$ 4,921.97 million by 2028; it is estimated to grow at a CAGR of 11.1% from 2021 to 2028. Using personality assessment tests with current employees and sharing the results can help team members better understand each other. When employees understand how their co-workers and managers prefer to communicate, they become more productive and comfortably adapt to the environment. Moreover, the personality test for employee development helps HRs gain insight into how an employee can be groomed for future roles by highlighting their potential personality traits. For instance, if an individual shows a high presence of mind, critical thinking abilities, and stress managing abilities, that person can be put in a strategic leadership role. The solution can also gauge employee agility, their preferred mode of learning, and how they respond to change. All these data insights can be effectively used to make the right decisions in organizational planning, promotions and appraisals, as well as leadership development. With the ongoing COVID-19 pandemic, there has been a growth in remote working and the hiring process is being conducted online. This may not be able to test the proper knowledge about the employee, so with a personality assessment test, the supervisors will get to know about his/her skills and give training on where they are lacking. For instance, Aon plc. provides personality assessment for working employees. Therefore, emerging technologies are projected to help organizations significantly improve their employees' learning via new training methodologies. Thus, the need for digital workspaces is expected to create lucrative opportunities for the personality assessment solutions market growth.

Key Market Segments

In terms of delivery type, the outsourced segment accounted for the largest share of the North America personality assessment solutions market in 2020. In terms of end-user, the corporate/enterprise segment accounted for the largest share of the North America personality assessment solutions market in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the personality assessment solutions market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Criteria Corp; Hogan Assessments; Development Dimensions International, Inc.; Persona Labs; SHL; TTI Success Insights; Aon plc.; Mercer LLC; SIGMA Assessment Systems Inc.; Paradox, Inc. among others.

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North America Personality Assessment Solutions Market Segmentation

North America Personality Assessment Solutions Market – By Delivery Model

• In-House
• Outsourced

North America Personality Assessment Solutions Market – By End-User

• Corporate/Enterprise

• BFSI
• Hospitality
• IT & Telecom
• Media & Entertainment
• Healthcare & Pharmaceutical
• Others

• Academic/Education
• Government

North America Personality Assessment Solutions Market – By Country

• US
• Canada  
• Mexico     

North America Personality Assessment Solutions Market – Companies Mentioned

• Criteria Corp                                                                                               
• Hogan Assessments                                                                                  
• Development Dimensions International, Inc.                                      
• Persona Labs                                                                                              
• SHL                                                                                                                             
• TTI Success Insights                
• Aon plc.          
• Mercer LLC
• SIGMA Assessment Systems Inc.            
• Paradox, Inc.

North America Personality Assessment Solutions Market Strategic Insights

North America Personality Assessment Solutions Market Segmentation Analysis

North America Personality Assessment Solutions Market Report Highlights

North America Personality Assessment Solutions Report Scope

North America Personality Assessment Solutions Market Country and Regional Insights