Middle East and Africa Personality Assessment Solutions Market

Market Introduction

The Middle East & Africa personality assessment solutions market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. Count of people using internet is increasing considerably in the Middle East & Africa. As of 2021, Nigeria had 136,203,231 internet users, which is ~69.5% of its population. Similarly, in other African countries such as Morocco, Algeria, and Egypt, the count of internet users was 22,072,765 (61.3% of total population), 26,350,000 (62.4% of total population), and 54,740,141 (55.6% of total population), respectively. High population of internet users indicate promising opportunities for the personality assessment solutions market in this region. In 2020, the agriculture sector contributed about 14.23% to the GDP of Algeria, 34.25% was from the industrial sector, and 47.78% was accounted from the services sector. In 2020, the share of the industrial sector in GDP of Mauritius was about 16.67% and the services sector accounted for 68.19%. Such high share of industrial and services sectors in GDP creates lucrative scope for respective hiring tools and solutions.

Saudi Arabia, the UAE, Egypt, Morocco, and Kuwait are the leading countries that faced the economic effects of COVID-19 in the Middle East & Africa region in 2020. It is becoming apparent with the COVID-19 pandemic spreading through the countries mentioned above that few can avoid its effects, posing significant challenges for all sectors, including food & beverage, retail, and medical systems. Further, many small and medium-sized enterprises (SMEs) in Middle East & Africa region face challenges in running the business. The education industry across the Middle East has been severely impacted due to the pandemic outbreak at the starting of the year 2020. However, in 2021, with the colleges continuing to run with remote studies, the students need proper guidance for selecting their careers. Due to the increased use of the digital platform, the personality assessment solutions market is slowly growing in 2021. Further, the IT-based businesses in the Middle East & Africa region have adopted personality assessment solutions for recruitment purposes. Therefore, in 2021, the personality assessment solutions market is growing slowly.

Market Overview and Dynamics

The personality assessment solutions market in Middle East & Africa is expected to grow from US$ 134.41 million in 2021 to US$ 246.92 million by 2028; it is estimated to grow at a CAGR of 9.1% from 2021 to 2028. Recruitment has always been an essential factor for any organizational growth. Recruitment is a complicated process involving screening, interviewing, assessing, and selecting suitable candidates for an organization. The increase in demand to enhance the recruitment process among end users and the rapid growth of technology-driven employee screening tools are factors anticipated to boost the adoption of personality assessment solutions for the recruitment process. Personality assessment provides the interviewer with standardized, valuable insights regarding how candidates behave in a work context and predict job performance and company fit. This assessment allows the interviewer to accurately assess essential personality traits of the candidate such as conscientiousness, openness, agreeableness, extraversion, stability, and other various characteristics, including sociability, leadership orientation, need for recognition, cooperation, dependability, consideration, efficiency, achievement striving, even-temperament, abstract thinking, self-confidence, and creative thinking. Personality assessment provides recruiters with objective insights that significantly improve candidate selection. Further, the presence of a more significant number of developers increases the demand for market growth. Berke Group, LLC; Thomas International Ltd; MeritTrac Services Pvt Ltd; AssessPeople Services Pvt. Ltd.; The Myers-Briggs Company; Hogan Assessment Systems, Inc.; and SHL are among the developers of personality assessment solutions for the recruitment process. Additionally, the use of personality assessment solutions has helped recruiters reduce hiring time and effort. Online personality assessment solution helps recruiters select candidates from the pre-determined questions already set by the solution developers, which saves a lot of time and hard work. Thus, it helps interviewers or recruiters in selecting the right candidate suitable for that job role. Therefore, the use of personality assessment solutions in the recruitment process is increasing rapidly.

Key Market Segments

In terms of delivery type, the outsourced segment accounted for the largest share of the Middle East & Africa personality assessment solutions market in 2020. In terms of end-user, the corporate/enterprise segment accounted for the largest share of the Middle East & Africa personality assessment solutions market in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the personality assessment solutions market in Middle East & Africa are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Criteria Corp; Hogan Assessments; Development Dimensions International, Inc.; Persona Labs; SHL; TTI Success Insights; Aon plc.; and Mercer LLC among others.

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• To understand the Middle East & Africa personality assessment solutions market landscape and identify market segments that are most likely to guarantee a strong return
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• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Middle East & Africa personality assessment solutions market
• Obtain market revenue forecast for market by various segments from 2021-2028 in Middle East & Africa region.

Middle East & Africa Personality Assessment Solutions Market Segmentation

Middle East & Africa Personality Assessment Solutions Market – By Delivery Model

• In-House
• Outsourced

Middle East & Africa Personality Assessment Solutions Market – By End-User

• Corporate/Enterprise

• BFSI
• Hospitality
• IT & Telecom
• Media & Entertainment
• Healthcare & Pharmaceutical
• Others

• Academic/Education
• Government

Middle East & Africa Personality Assessment Solutions Market – By Country

• Saudi Arabia
• UAE
• South Africa
• Rest of Middle East & Africa

Middle East & Africa Personality Assessment Solutions Market – Companies Mentioned

• Criteria Corp                                                                                              
• Hogan Assessments                                                                                   
• Development Dimensions International, Inc.                                      
• Persona Labs                                                                                             
• SHL                                                                                                                             
• TTI Success Insights                
• Aon plc.          
• Mercer LLC

Middle East and Africa Personality Assessment Solutions Market Strategic Insights

Middle East and Africa Personality Assessment Solutions Market Segmentation Analysis

Middle East and Africa Personality Assessment Solutions Market Report Highlights

Middle East and Africa Personality Assessment Solutions Report Scope

Middle East and Africa Personality Assessment Solutions Market Country and Regional Insights