North America Flavor Masking Agents for Food and Beverages Market Forecast to 2030 - Regional Analysis - by Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Bakery and Confectionery; Dairy and Frozen Desserts; Beverages; Meat, Poultry, and Seafood; Meat Substitutes; Dairy Alternatives; RTE and RTC Meals; and Others)
Technological Advancements in Flavor Masking Drive North America Flavor Masking Agents for Food and Beverages Market
Flavor masking agents are used in food products and beverages through various techniques and technologies such as microencapsulation, nanotechnology, polymer coating, organoleptic methods, hot melt extrusion, complexation, and spray drying. Nanotechnology aids in enhancing the solubility and stability of flavors, as well as providing controlled release properties. Thus, manufacturers increasingly use nanotechnology to make flavor masking agents.
Moreover, microencapsulation is a relatively new technology in which the flavor content is encapsulated in a solid matrix. The flavor is released when the substance is heated or exposed to water. Spray drying, coacervation, polymerization, and other techniques are used in microencapsulation. In the microencapsulation process, the oil/water mixture is homogenized in the presence of wall material, followed by controlled spray drying. Wall materials include vegetable gums, starches, dextrin, proteins, cellulose esters, and others. Microencapsulation provides controlled flavor release at the right place and desired time. It protects the active ingredients (flavors) from moisture, acid, heat, oxidation, and ingredient interaction. It also provides the ease of handling ingredients as they are dry and free flowing, reducing overall transportation and handling costs. Microencapsulated flavor masking is highly shelf-stable, making it more desirable than other formats. The technology is not just for flavor and odor masking; it can also improve stability, prevent ingredient interaction, and modify the release of ingredients. Thus, technological advancements in the manufacturing of flavor masking agents bolster the North America flavor masking agents market growth across the world.
North America Flavor Masking Agents for Food and Beverages Market Overview
North America holds a prominent share of the global flavor masking agents for the food and beverages market. The market in the region is segmented into the US, Canada, and Mexico. Flavor masking agents are used to mask unpleasant and undesirable tastes and also to enhance certain flavors in various products. For instance, salt flavor masking agents are used to maintain a desirable and balanced salty flavor without actually adding salt to the product. It is also used to mask the excessive salty flavor in any product. The demand for flavor masking agents is surging as consumers become health-conscious and actively seek food products with low sugar, low fat, low sodium, and low salt. This rise in demand for reduced salt and sugar products has led to increased usage of artificial sweeteners and sugar substitutes, which can have distinct aftertastes, requiring masking. Due to this factor, the demand for flavor masking agents is surging in the North America region. In recent years, vegan trends have gained significant momentum in North America owing to increasing awareness about the health benefits of vegan food and surging innovation in plant-based products. The World Food Organization stated that 6% of the population in the US is vegan, and the sales of plant-based food have increased by 27% in 2021 as compared to 2020. Thus, the rise in dietary restrictions and preferences, such as vegan, gluten-free, and FODMAP diets, has created a need for flavor masking agents. These agents help improve the taste of products designed to meet specific dietary requirements while maintaining enjoyable flavor profiles. Furthermore, the food & beverages industry in North America has been experiencing a shift toward cleaner-label products. As consumers seek natural and clean-label ingredients, manufacturers use flavor masking agents to cover up the undesirable taste that may come from natural ingredients, ensuring a better overall sensory experience. Thus, factors mentioned above contribute to the growth of the North America flavor masking agents for food and beverages market.
North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecast to 2030 (US$ Million)
North America Flavor Masking Agents for Food and Beverages Market Segmentation
The North America flavor masking agents for food and beverages market is segmented based on type, application, and country.
Based on type, the North America flavor masking agents for food and beverages market is segmented into sweet, salt, fat, bitter, and others. The bitter segment held the largest share in 2022.
By application, the North America flavor masking agents for food and beverages market is segmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and others. The beverages segment held the largest share in 2022.
Based on country, the North America flavor masking agents for food and beverages market is segmented into the US, Canada, and Mexico. The US dominated the North America flavor masking agents for food and beverages market in 2022.
Sensient Technologies Corp, Firmenich International SA, Tate & Lyle Plc, Archer-Daniels-Midland Co, Kerry Group Plc, Carmi Flavor & Fragrance Co Inc, Synergy Flavors Inc, Virginia Dare Extract Co Inc, GEO Specialty Chemicals Inc, and Koninklijke DSM NV are some of the leading companies operating in the North America flavor masking agents for food and beverages market.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. North America Flavor Masking Agents for Food and Beverages Market Landscape
4.1 Overview
4.1.1 Market Definition:
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Process
4.3.3 Distributors or Suppliers
4.3.4 End-Use Industries
4.4 List of Vendors
5. North America Flavor Masking Agents for Food and Beverages Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Wide Array of Applications
5.1.2 Technological Advancements in Flavor Masking
5.2 Market Restraints
5.2.1 High Manufacturing Expenses Results in High Product Cost
5.3 Market Opportunities
5.3.1 Rising Use of Flavor Masking Agents in Plant-Based Products
5.4 Future Trends
5.4.1 Increasing Demand for Natural Additives
5.5 Impact Analysis of Drivers and Restraints
6. Flavor Masking Agents for Food and Beverages Market - North America Market Analysis
6.1 North America Flavor Masking Agents for Food and Beverages Market Revenue (US$ Thousand)
6.2 North America Flavor Masking Agents for Food and Beverages Market Volume (Tons)
6.3 North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecast and Analysis (US$ Thousand)
6.4 North America Flavor Masking Agents for Food and Beverages Market Volume and Forecast and Analysis (Tons)
7. North America Flavor Masking Agents for Food and Beverages Market Analysis - Type
7.1 Sweet
7.1.1 Overview
7.1.2 Sweet Market Revenue and Forecast to 2030 (US$ Thousand)
7.1.3 Sweet Market Volume and Forecast to 2030 (Tons)
7.2 Salt
7.2.1 Overview
7.2.2 Salt Market Revenue and Forecast to 2030 (US$ Thousand)
7.2.3 Salt Market Volume and Forecast to 2030 (Tons)
7.3 Fat
7.3.1 Overview
7.3.2 Fat Market Revenue and Forecast to 2030 (US$ Thousand)
7.3.3 Fat Market Volume and Forecast to 2030 (Tons)
7.4 Bitter
7.4.1 Overview
7.4.2 Bitter Market Revenue and Forecast to 2030 (US$ Thousand)
7.4.3 Bitter Market Volume and Forecast to 2030 (Tons)
7.5 Others
7.5.1 Overview
7.5.2 Others Market Revenue and Forecast to 2030 (US$ Thousand)
7.5.3 Others Market Volume and Forecast to 2030 (Tons)
8. North America Flavor Masking Agents for Food and Beverages Market Analysis - Application
8.1 Bakery and Confectionery
8.1.1 Overview
8.1.2 Bakery and Confectionery Market Revenue and Forecast to 2030 (US$ Thousand)
8.2 Dairy and Frozen Desserts
8.2.1 Overview
8.2.2 Dairy and Frozen Desserts Market Revenue and Forecast to 2030 (US$ Thousand)
8.3 Beverages
8.3.1 Overview
8.3.2 Beverages Market Revenue and Forecast to 2030 (US$ Thousand)
8.4 Meat, Poultry, and Seafood
8.4.1 Overview
8.4.2 Meat, Poultry, and Seafood Market Revenue, and Forecast to 2030 (US$ Thousand)
8.5 Meat Substitutes
8.5.1 Overview
8.5.2 Meat Substitutes Market Revenue, and Forecast to 2030 (US$ Thousand)
8.6 Dairy Alternatives
8.6.1 Overview
8.6.2 Dairy Alternatives Market Revenue and Forecast to 2030 (US$ Thousand)
8.7 RTE & RTC Meals
8.7.1 Overview
8.7.2 RTE & RTC Meals Market Revenue and Forecast to 2030 (US$ Thousand)
8.8 Others
8.8.1 Overview
8.8.2 Others Market Revenue and Forecast to 2030 (US$ Thousand)
9. North America Flavor Masking Agents for Food and Beverages Market - Country Analysis
9.1 North America Flavor Masking Agents for Food and Beverages Market - Country Analysis
9.1.1 North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts and Analysis - By Countries
9.1.1.1 North America Flavor Masking Agents for Food and Beverages Market Breakdown by Country
9.1.1.2 US: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.3 US: North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts to 2030 (Tons)
9.1.1.3.1 US: North America Flavor Masking Agents for Food and Beverages Market Breakdown by Type
9.1.1.3.2 US: North America Flavor Masking Agents for Food and Beverages Market Breakdown by Type
9.1.1.3.3 US: North America Flavor Masking Agents for Food and Beverages Market Breakdown by Application
9.1.1.4 Canada: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.5 Canada: North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts to 2030 (Tons)
9.1.1.5.1 Canada: North America Flavor Masking Agents for Food and Beverages Market Breakdown by Type
9.1.1.5.2 Canada: North America Flavor Masking Agents for Food and Beverages Market Breakdown by Type
9.1.1.5.3 Canada: North America Flavor Masking Agents for Food and Beverages Market Breakdown by Application
9.1.1.6 Mexico: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.7 Mexico: North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts to 2030 (Tons)
9.1.1.7.1 Mexico: North America Flavor Masking Agents for Food and Beverages Market Breakdown by Type
9.1.1.7.2 Mexico: North America Flavor Masking Agents for Food and Beverages Market Breakdown by Type
9.1.1.7.3 Mexico: North America Flavor Masking Agents for Food and Beverages Market Breakdown by Application
10. Competitive Landscape
10.1 Heat Map Analysis
10.2 Company Positioning & Concentration
11. Company Profiles
11.1 Sensient Technologies Corp
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Firmenich International SA
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Tate & Lyle Plc
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Archer-Daniels-Midland Co
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Kerry Group Plc
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Carmi Flavor & Fragrance Co Inc
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Synergy Flavors Inc
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Virginia Dare Extract Co Inc
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 GEO Specialty Chemicals Inc
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Koninklijke DSM NV
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
12. Appendix
List of Tables
Table 1. North America Flavor Masking Agents for Food and Beverages Market Segmentation
Table 2. List of Vendors in the Value Chain
Table 3. North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand)
Table 4. North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)
Table 5. North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand) - Type
Table 6. North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - Type
Table 7. North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand) - Application
Table 8. US: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand) - By Type
Table 9. US: North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - By Type
Table 10. US: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand) - By Application
Table 11. Canada: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand) - By Type
Table 12. Canada: North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - By Type
Table 13. Canada: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand) - By Application
Table 14. Mexico: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand) - By Type
Table 15. Mexico: North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - By Type
Table 16. Mexico: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand) - By Application
Table 17. Heat Map Analysis
List of Figures
Figure 1. North America Flavor Masking Agents for Food and Beverages Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis: North America Flavor Masking Agents for Food and Beverages Market
Figure 3. Ecosystem: North America Flavor Masking Agents for Food & Beverages Market
Figure 4. North America Flavor Masking Agents for Food and Beverages Market - Key Industry Dynamics
Figure 5. North America Flavor Masking Agents for Food and Beverages Market Impact Analysis of Drivers and Restraints
Figure 6. North America Flavor Masking Agents for Food and Beverages Market Revenue (US$ Thousand), 2020 - 2030
Figure 7. North America Flavor Masking Agents for Food and Beverages Market Volume (Tons), 2020 - 2030
Figure 8. North America Flavor Masking Agents for Food and Beverages Market Share (%) - Type, 2022 and 2030
Figure 9. Sweet Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 10. Sweet Market Volume and Forecasts To 2030 (Tons)
Figure 11. Salt Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 12. Salt Market Volume and Forecasts To 2030 (Tons)
Figure 13. Fat Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 14. Fat Market Volume and Forecasts To 2030 (Tons)
Figure 15. Bitter Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 16. Bitter Market Volume and Forecasts To 2030 (Tons)
Figure 17. Others Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 18. Others Market Volume and Forecasts To 2030 (Tons)
Figure 19. North America Flavor Masking Agents for Food and Beverages Market Share (%) -Application, 2022 and 2030
Figure 20. Bakery and Confectionery Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 21. Dairy and Frozen Desserts Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 22. Beverages Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 23. Meat, Poultry, and Seafood Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 24. Meat Substitutes Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 25. Dairy Alternatives Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 26. RTE & RTC Meals Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 27. Others Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 28. North America Flavor Masking Agents for Food and Beverages Market Breakdown by Key Countries - Revenue (2022) (US$ thousand)
Figure 29. North America Flavor Masking Agents for Food and Beverages Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 30. US: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 31. US: North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)
Figure 32. Canada: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 33. Canada: North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)
Figure 34. Mexico: North America Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 35. Mexico: North America Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)
Figure 36. Company Positioning & Concentration
1. Sensient Technologies Corp
2. Firmenich International SA
3. Tate & Lyle Plc
4. Archer-Daniels-Midland Co
5. Kerry Group Plc
6. Carmi Flavor & Fragrance Co Inc
7. Synergy Flavors Inc
8. Virginia Dare Extract Co Inc
9. GEO Specialty Chemicals Inc
10. Koninklijke DSM NV