North America Eyelashes Enhancing Agents Market
The growth of the market is due to the rising prevalence of eye diseases and online availability and purchase of products. However, side effects such as skin allergies, swelling, hyperpigmentation, and excessive growth are hampering the market growth.
According to the American Optometric Association, blepharitis is an eyelid inflammation that causes redness, irritation, and itching to the eyes and the formation of dandruff-like scales on the eyelashes. It can further lead to the blurring of vision, missing or misdirected eyelashes, and inflammation of the cornea. According to studies cited in the review of Optometry, a huge number of Americans suffer from itchy eyes caused by allergies. As per experts, blepharitis is seen in people of all ages, ethnicities, and gender, but it is more common among individuals of age 50 and above. According to the survey conducted by the American Academy of Ophthalmology, 37–47% of patients had a sign of blepharitis in the US. Moreover, based on the estimation of Lemp et al, 86% of patients with dry eyes have concomitant blepharitis, while more than 25 million Americans suffer from blepharitis. Companies are focused on developing topical products for the cosmetic treatment of eyelashes. For instance, LATISSE, i.e., 0.03% bimatoprost ophthalmic solution, is an FDA-approved drug to increase eyelashes' length, thickness, and darkness in patients with hypotrichosis. Thus, the rising prevalence of eye disease is driving the growth of eyelash-enhancing agents' as these products are prescribed to grow thicker and longer eyelashes.
The changing and busy lifestyles of the consumers in North American countries led to a rise in demand for multifunctional beauty and personal care products as the consumers are following holistic approaches to beauty and health care. As a result, the region holds significant opportunities for various cosmetics brands for their innovation and expansion. Skin care and hair care are the major growing segments in this region. Moreover, natural and organic cosmetic products are gaining high prominence due to escalating preferences for luxury personal care brands. In the US, Canada, and Mexico, the consumption of beauty products such as hair care, skin care, eye care, oral hygiene, and perfumes & colognes increased significantly.
Within the cosmetics category, eye cosmetics was the most profitable segment in the US, as it generated US$ 1.96 billion in the country in 2020. Furthermore, facial cosmetics was the second most profitable segment, with sales revenue of US$ 1.9 billion in the same year. The growth of the market is also supported by the wave of innovation in the cosmetic industry. The introduction of nanotechnology resulted in the development of advanced eyelash enhancing agents. In July 2018, False Eyelash Innovation launched the LashLiner Magnetic Eyeliner and Eyelash System on Kickstarter; it is a high-quality, latex-free, waterproof, smudge-proof product that is easy to apply and long-lasting. Therefore, the growing cosmetic industry and advancements in eyelash growth solutions are providing significant opportunities for the eyelashes' enhancing agents market.
Strategic insights for the North America Eyelashes Enhancing Agents provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 196.96 Million |
| Market Size by 2028 | US$ 253.05 Million |
| Global CAGR (2021 - 2028) | 3.6% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The geographic scope of the North America Eyelashes Enhancing Agents refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The North America Eyelashes Enhancing Agents Market is valued at US$ 196.96 Million in 2021, it is projected to reach US$ 253.05 Million by 2028.
As per our report North America Eyelashes Enhancing Agents Market, the market size is valued at US$ 196.96 Million in 2021, projecting it to reach US$ 253.05 Million by 2028. This translates to a CAGR of approximately 3.6% during the forecast period.
The North America Eyelashes Enhancing Agents Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Eyelashes Enhancing Agents Market report:
The North America Eyelashes Enhancing Agents Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Eyelashes Enhancing Agents Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Eyelashes Enhancing Agents Market value chain can benefit from the information contained in a comprehensive market report.
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