The market's growth is due to the rising usage of nanotechnology-based eyelash enhancing agents and online availability and increasing purchase of eyelashes enhancing agents across the Middle East and Africa. However, side effects such as skin allergies, swelling, hyperpigmentation, and excessive growth are hampering the market growth.
An increase in the adoption of smartphones and the high internet penetration are contributing to the proliferation of the e-commerce industry across the region. Online selling platforms make products easily accessible, which compels the eyelashes enhancing agent providers to bring their products on online selling channels, allowing them to expand their respective customer bases. These materials and tools are delivered at the doorsteps. Moreover, e-commerce platforms enable consumers to compare the specifications and prices of different product brands. Furthermore, the COVID-19 pandemic compelled consumers to stay indoors. With the do-it-yourself (DIY) concept, people started taking care of their personal hygiene, including the health of their eyes and eyelashes, on their own during the COVID-19 pandemic. As a result, the use of online shopping for both essential and nonessential goods, such as eyelashes enhancing agents, increased due to the COVID-19 pandemic. Further, the online channels for beauty products reported a growth of 5.6% in the US in 2020, whereas the growth of the offline channels contracted by 1.2%. Therefore, the increasing availability and purchase of eyelashes enhancing agents on e-commerce platforms boost the market growth.
Middle East and Africa Eyelashes Enhancing Agents Market Revenue and Forecast to 2028 (US$ Mn)
MIDDLE EAST AND AFRICA EYELASHES ENHANCING AGENTS MARKET SEGMENTATION
The Middle East and Africa eyelashes enhancing agents market, based on type has been segmented into curling, lengthening, volumizing, and others. The Middle East and Africa eyelashes enhancing agents market, based on content type has been segmented into bimatoprost, lash-building serum, and others. The Middle East and Africa eyelashes enhancing agents market, based on application, has been sub-segmented into repairing damaged eyelashes and nourishing. Geographically, the Middle East and Africa eyelashes enhancing agents market can be sub-divided into as UAE, South Africa, Saudi Arabia and Rest of Middle East and Africa.
AbbVie Inc., Estée Lauder Inc, L'Oréal S.A. and Athena Cosmetics, Inc.are among the leading companies operating in the Middle East and Africa eyelashes enhancing agents market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 15.81 Million |
| Market Size by 2028 | US$ 20.82 Million |
| CAGR (2021 - 2028) | 4.0% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered |
Middle East and Africa
|
| Market leaders and key company profiles |
|
The Middle East and Africa Eyelashes Enhancing Agents Market is valued at US$ 15.81 Million in 2021, it is projected to reach US$ 20.82 Million by 2028.
As per our report Middle East and Africa Eyelashes Enhancing Agents Market, the market size is valued at US$ 15.81 Million in 2021, projecting it to reach US$ 20.82 Million by 2028. This translates to a CAGR of approximately 4.0% during the forecast period.
The Middle East and Africa Eyelashes Enhancing Agents Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East and Africa Eyelashes Enhancing Agents Market report:
The Middle East and Africa Eyelashes Enhancing Agents Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East and Africa Eyelashes Enhancing Agents Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East and Africa Eyelashes Enhancing Agents Market value chain can benefit from the information contained in a comprehensive market report.
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