Market Introduction
Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.
Market Overview and Dynamics
The Middle East & Africa personal lubricants market is expected to reach US$ 280.75 million by 2028 from US$ 146.96 million in 2021; it is estimated to grow at a CAGR of 9.7% from 2021 to 2028. Key drivers include a rise in awareness about sex-related products and an increase in the adoption of sex toys across the Middle East & Africa. However, the availability of alternatives for personal lubricants restricts the market growth.
Sex is one of the critical aspects of the social life of people. There are various myths and wrong knowledge about sex-related activities among adults and youths. The incidence of sexual activities is higher among teens attending schools and colleges. Hence, this group needs to be educated about the correct use of sex-related products. If not appropriately used, the lubes can damage the condom and create a risk of sexually transmitted diseases (STD) and HIV-AIDS. Thus, the increasing awareness among the users through sex education and different websites about the associated products is likely to fuel the growth of the personal lubricants market in the coming years. As per HIV.gov, ~1.5 million people worldwide had AIDS in 2020. People are adopting various methods to satisfy their personal pleasure needs. The details about products and the methods of application are provided by the manufacturers and are available on educational websites.
Moreover, the easy availability of information and promotions of sex-related products, such as personal lubricants, condoms, and sex toys through various marketing tools, such as electronic media, displays, and stores, is expected to drive the market. These products are readily available at brick-and-mortar and online stores at reasonable prices. Moreover, medical practitioners recommend personal lubricants as part of treating sexual issues. Thus, the rising use of pleasure products to reduce discomfort during sexual activities is supporting the personal lubricants market growth.
Economic uncertainties and ongoing conflicts are worsening the condition in the region. For instance, countries such as Syria, Libya, and Yemen are suffering violent conflict and cannot implement any public health measures. Hence, the recent pandemic is causing turbulence to the economies of the Middle East region. A sudden drop in domestic and external demand for goods and products, especially crude oil, and halted production due to labor shortage are significant impacts observed in the region. E-commerce is popular because it effectively preserves consumers' privacy by not labeling products with their names and not disclosing customer information during product delivery. E-commerce, which includes business websites, mobile apps, and social media, is the most diverse delivery channel. As a result of these developments, the personal lubricants market is expected to expand during the pandemic. According to a research study by LovetheSales.com, lingerie and vibrators are common among South Africans, with market demand up 122% and 124% respectively in April 2020 compared to April 2019. As a result of the above factors, COVID-19 positively impacted the personal lubricants market.
Key Market Segments
Based on product, the Middle East and Africa personal lubricants market has been segmented into water-based, silicone-based, and oil-based. The water-based segment accounted for the largest share of the market in 2021. Moreover, the same segment is anticipated to register the highest CAGR during the forecast period due to their incumbent usage, high consumption volumes, and product innovation.
Based on application, the Middle East & Africa personal lubricants market is segmented into e-commerce, drug stores, and others. In 2021, the e-commerce segment held the largest share of the market. It is also expected to register the fastest CAGR from 2021 to 2028.
Major Sources and Companies Listed
A few of the primary and secondary sources referred for this report on the Middle East & Africa personal lubricants market are the World Health Organization (WHO) and Gulf Co-operation Council (GCC).
Reasons to buy the report
MIDDLE EAST & AFRICA PERSONAL LUBRICANTS MARKET SEGMENTATION
By Lubricant Type
By Distribution Channel
By Country
Company Profiles
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 146.96 Million |
| Market Size by 2028 | US$ 280.75 Million |
| CAGR (2021 - 2028) | 9.7% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Lubricant Type
|
| Regions and Countries Covered |
Middle East and Africa
|
| Market leaders and key company profiles |
|
The Middle East and Africa Personal Lubricants Market is valued at US$ 146.96 Million in 2021, it is projected to reach US$ 280.75 Million by 2028.
As per our report Middle East and Africa Personal Lubricants Market, the market size is valued at US$ 146.96 Million in 2021, projecting it to reach US$ 280.75 Million by 2028. This translates to a CAGR of approximately 9.7% during the forecast period.
The Middle East and Africa Personal Lubricants Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East and Africa Personal Lubricants Market report:
The Middle East and Africa Personal Lubricants Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East and Africa Personal Lubricants Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East and Africa Personal Lubricants Market value chain can benefit from the information contained in a comprehensive market report.
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