Middle East and Africa Mouthwash Market
The Middle East and Africa mouthwash market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. There has been a remarkable shift in the retailing of oral care products in Middle East and Africa in recent years. Online retailers are gradually being preferred over traditional distributors, retailers, and pharmacies. Purchasing oral care products through e-commerce portals offers several advantages, such as the availability of multi-brand oral care products at relatively lower prices, ease of purchasing, and free shipping. The successful sales of oral care products through e-commerce have prompted increasing investment toward these channels by major market players. Moreover, large merchants who sell their products in stores also sell them online. For instance, Hello sells its products via ecommerce merchants such as Amazon.com Inc., iHerb.com, Thrive Market, and Grove Collective, as well as via its own direct-to-consumer site Hello-Products.com, along with retail sales. These sites cumulatively account for ~15% of its overall sales. Additionally, Hello-Products.com launched ecommerce functionality in 2017.
The COVID-19 pandemic has become the most significant challenge in Middle East and Africa as it is reducing imports due to disruptions in trade. The crisis is increasing the shortages of goods, resulting in a considerable price increase. However, improved purchasing power due to rapid urbanization, and increased promotions of naturally-sourced products have been boosting the awareness about the benefits of organic personal care products, including oral care products, in countries such as Saudi Arabia, the UAE, and South Africa. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products. Further, with an easing of restrictions, dental care is now available to patients in the UAE, which will positively impact the market growth during the forecast period.
Strategic insights for the Middle East and Africa Mouthwash provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2020 | US$ 232.04 Million |
| Market Size by 2027 | US$ 320.82 Million |
| Global CAGR (2020 - 2027) | 4.7% |
| Historical Data | 2018-2019 |
| Forecast period | 2021-2027 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | Middle East and Africa
|
| Market leaders and key company profiles |
The geographic scope of the Middle East and Africa Mouthwash refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The mouthwash market in Middle East and Africa is expected to grow from US$ 232.04 million in 2020 to US$ 320.82 million by 2027; it is estimated to grow at a CAGR of 4.7% from 2020 to 2027. Mouthwash is progressively gaining traction, as people are becoming aware of maintaining good oral hygiene. Preventing cavity formation helps generate fresh breath and stops bacterial infection. The increasing Middle East and Africa oral hygiene campaigns are resulting in market growth. Colgate is celebrating the launch of a new mouthwash while it boosts off the second year of its Simplemente Saludable (Simply Healthy) program. Unilever has partnered with the FDI World Dental Federation, an association of over 1 million dentists, since 2005. The partnership has taken a significant step toward improving oral health for both adults and children through oral health promotion and educational programs. Additionally, in September 2018, Dubai Health Authority (DHA) launched DentOral, a dental and oral program to improve oral health by ensuring access to high-quality dental treatments and prevention programs as a part of the Dubai Health Strategy 2016–2021. Such initiatives are expected to propel the demand for mouthwash.
Based on product type, the cosmetics segment accounted for the largest share of the Middle East and Africa mouthwash market in 2020. Based on flavour, the mint fresh tea segment accounted for the largest share of the Middle East and Africa mouthwash market in 2020. As per indication, the chronic bad breath segment accounted for the largest share of the Middle East and Africa mouthwash market in 2020. On the basis of distribution channel, the hypermarkets segment accounted for the largest share of the Middle East and Africa mouthwash market in 2020. Based on end user, the adult segment accounted for the largest share of the Middle East and Africa mouthwash market in 2020.
A few major primary and secondary sources referred to for preparing this report on the Middle East and Africa mouthwash market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc., Unilever, Johnson and Johnson Services, Inc., The Himalaya Drug Company, Lion Corporation, Amway, and Church & Dwight, Inc.
The Middle East and Africa Mouthwash Market is valued at US$ 232.04 Million in 2020, it is projected to reach US$ 320.82 Million by 2027.
As per our report Middle East and Africa Mouthwash Market, the market size is valued at US$ 232.04 Million in 2020, projecting it to reach US$ 320.82 Million by 2027. This translates to a CAGR of approximately 4.7% during the forecast period.
The Middle East and Africa Mouthwash Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East and Africa Mouthwash Market report:
The Middle East and Africa Mouthwash Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East and Africa Mouthwash Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East and Africa Mouthwash Market value chain can benefit from the information contained in a comprehensive market report.
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