Europe PR Analytics Software Market

Market Introduction

The Europe PR analytics software market is primarily spread across the US, Canada, and Mexico. The public relations (PR) industry has experienced volatility. With an evolving digital media landscape, clients have shifted their budgets from traditional mass media, such as TV, print, and radio, toward more below-the-line or niche-focused strategies to reach targeted audience groups. Consequently, industry operators have focused on social media platforms, including Facebook, Twitter, YouTube, Instagram, and blogs, as areas of growth for public relations campaigns. In addition to fragmented consumer segments, these strategies enable clients to measure the reach of campaigns through direct online interaction and analytics, making them decide better in consumer buying preferences. For instance, in the US, PR agencies generated a revenue of US$ 14 billion in 2019, experiencing a significant growth compared to previous years.

In 2020, the impact of COVID-19 differed from country to country across Europe as selected countries witnessed an increase in the number of recorded cases and subsequently attracted strict and longer lockdown periods or social isolation. However, Western European countries, such as Germany, France, Russia, the United Kingdom, and others, have seen a comparatively modest decrease in their growth activities because of the robust healthcare system. To protect its citizens from the virus, the European government has made tremendous investments in incorporating technologies in its healthcare systems to help identify signs of the virus. Further, in 2021, the offices have begun to operate properly with the uplifting of lockdown and ongoing vaccination process. Almost every industry has been negatively impacted by the COVID-19 pandemic, including the PR industry. In 2020, the PR industry in the Europe region was negatively affected due to companies making losses due to a decline in selling goods and services to consumers. The companies are cutting budgets from marketing their products or services offering. The COVID-19 pandemic has caused a considerable drop in advertising spending. For instance, ad spends are down 9% on average across Europe, with Germany and France falling by 7% and 12%, respectively, according to World Economic Forum. Therefore, the PR industry has been negatively affected in the region during pandemic.

In 2021, however, digital PR communications have been helping the PR agencies. Organizations are focusing on new advertisements and gaining insights in consumer preferences. The PR industry in this region is expected to witness robust expansion in the coming years, which is likely to reflect on the Europe PR analytics software software market.   

Market Overview and Dynamics

The PR analytics software market in Europe is expected to grow from US$ 942.66 million in 2021 to US$ 1,864.10 million by 2028; it is estimated to grow at a CAGR of 10.2% from 2021 to 2028. demand for social media interaction and communications is expected to increase over the forecast period due to several factors, such as the rapid uptake of social media and the large volume of data generated across key industries, including the BFSI sector. PR firms in Europe are actively taking up big data analytics solutions to maximize business performance. The technology helps the BFSI industry enhance retention, improve discounting, and segment their consumer base to acquire new customers efficiently. With generating a large volume of data in banks, PR big data analytics helps organizations know their customers’ preference. This factor is supporting the PR analytics software market in the region.     

Key Market Segments

Europe PR analytics software market is segmented into deployment, organization size, and country. Based on deployment, the Europe PR analytics software market is bifurcated into cloud-based and on-premise. In 2020, the cloud-based segment accounted for a larger share in the market. Based on enterprise size, the Europe PR analytics software markets is bifurcated into small & medium enterprises and large enterprises. In 2020, the large enterprises segment accounted for a larger share in the market. Based on country, the Europe PR analytics software market is segmented into US, Canada, and Mexico. US held the largest market share in 2020. 

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the PR analytics software market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Agility PR Solutions LLC, Cision US Inc., Meltwater, Prezly, and Prowly.          

Reasons to buy report

• To understand the Europe PR analytics software market landscape and identify market segments that are most likely to guarantee a strong return.
• Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe PR analytics software market.
• Efficiently plan M&A and partnership deals in Europe PR analytics software market by identifying market segments with the most promising probable sales.
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe PR analytics software market.
• Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.

Europe

Europe PR

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• Pressure Calibrator
• Electrical Calibrator
• Multifunction Process Calibrator

Europe PR Analytics Software Market - By

Organization Size

• Benchtop
• Portable

Europe PR Analytics Software Market - By Country

• France
• Germany
• Italy
• UK
• Russia
• Rest of Europe

Europe PR Analytics Software Market - Company Profiles

• Agility PR Solutions LLC
• Cision US Inc. 
• Meltwater
• Prezly
• Prowly

Europe PR Analytics Software Strategic Insights

Strategic insights for the Europe PR Analytics Software provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe PR Analytics Software Report Scope

Europe PR Analytics Software Regional Insights

The geographic scope of the Europe PR Analytics Software refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.