Europe 3D Secure Authentication Market

Market Introduction

The countries analyzed while estimating the 3D secure authentication market in Europe include France, Germany, Italy, the UK, and Russia. The European population is exceptionally tech-savvy and adopts newer technologies quickly. The authentication technology in European countries has a long-standing experience. The region is witnessing growth in online payment modes, which would help in fostering the growth of 3D secure authentication. As the consumers are transacting more on online marketplaces, there is an increase in adoption of eWallet apps and peer-to-peer payment. These apps have gained popularity in Europe and are obtaining significance in other regions like the US and Asian countries. With the growing adoption of online payment methods, digital frauds would also increase, which is creating the demand for authentication technology. Moreover, in the region, the Payment Services Directive 2 protects the consumers from unauthorized online payments made through their debit/credit card. The enforcement of PSD2 Strong Customer Authentication requirements began on December 31, 2020, in many European countries. Such directives for the merchants operating in Europe economic zone should utilize payment service providers within the European Economic Area which offers strong customer authentication. These regulations will help in promoting the adoption of 3D secure authentication technology.

The COVID-19 pandemic in Europe has had a diverse impact on various nations, since only a few nations have seen an increase in the number of cases, resulting in stringent, long-term lockdown periods or social isolation standards. In 2019, the e-commerce market of B2C in Europe was majorly dominated by the UK, France, Sweden, Germany, and Russia. The customers of the UK have spent around € 200 billion on online purchases, which is roughly double of French counterparts. This growth in 2020 has also continued for medical, food, and other essential supplies. Increase in e-commerce order will help in boosting the adoption of authentication technology.       

Market Overview and Dynamics

The 3D secure authentication market in Europe is expected to grow from US$ 177.10 million in 2021 to US$ 374.75 million by 2028; it is estimated to grow at a CAGR of 11.3% from 2021 to 2028. presence of companies offering 3D secure authentication technology in European economies is another factor assisting in the market growth. For instance, Netcetera—a Switzerland based company—has obtained an EMVCo Letter of Approval for their 3D Secure Server. The merchants and acquirers can now utilize Netcetera’s product to enroll in 3DS 2.0 platforms of all the credit card schemes. Also, in August 2020, Netcetera partnered with Mastercard to assist merchants get ready for EMV 3DS 2.x requirements and Mastercard Identity Check program. The test program would run on a Netcetera 3DS Access Control Server certified to the latest 3DS 2.2 standard. Such developments that allow the merchants to run tests in live online shops would help in promoting the use of 3D secure authentication technology.       

Key Market Segments

The Europe 3D secure authentication market is segmented into component and end user. Based on component, the 3D secure authentication is segmented into solution and services. The solution segment dominated the 3D secure authentication market growth in 2020. With growing online frauds while making online payments, the penetration of 3D secure authentication solution will rise. Based on end-user, the 3D secure authentication is segmented into banks, merchants & payment processor. As merchants banks are the prominent end user of 3D secure authentication technology, the merchant & payment processor dominated the market growth in 2020.   

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the 3D secure authentication market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are ASEE Group; GPayments Pvt. Ltd.; Modirum; mSignia, Inc; Netcetera; Ravelin Technology Ltd; RS Software; and UL, LLC.       

Reasons to buy report

• To understand the Europe 3D secure authentication market landscape and identify market segments that are most likely to guarantee a strong return.
• Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe 3D secure authentication market.
• Efficiently plan M&A and partnership deals in Europe 3D secure authentication market by identifying market segments with the most promising probable sales.
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe 3D secure authentication market.
• Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.

Europe 3D Secure Authentication Market Segmentation

Europe 3D ecure Authentication Market - By Component

• Solution
• Services

Europe 3D Secure Authentication Market - By End User

• Banks
• Merchants & Payment Processor

Europe 3D Secure Authentication Market - By Country

• Germany
• UK
• France
• Italy
• Russia
• Rest of Europe      

Europe 3D Secure Authentication Market - Company Profiles

• GPayments Pvt. Ltd.
• Modirum
• mSignia, Inc
• Netcetera
• Ravelin Technology Ltd
• RS Software
• UL, LLC

Europe 3D Secure Authentication Market Strategic Insights

Europe 3D Secure Authentication Market Segmentation Analysis

Europe 3D Secure Authentication Market Report Highlights

Europe 3D Secure Authentication Report Scope

Europe 3D Secure Authentication Market Country and Regional Insights