Asia Pacific 3D Secure Authentication Market

Market Introduction

The countries analyzed include China, India, Japan, South Korea, and Australia. These countries have been showcasing tremendous growth in their e-commerce and banking sector. Technological advancements and adoption rate has soared up significantly in these countries. A substantial percentage of the population in the respective countries mentioned above has started the use of card-based payment to enhance the digitalization in the country. Owing to the need to enter card details online, the demand for better security while making online payment has ascended steeply. This, in turn, has led to the development and adoption of authentication technology, thereby boosting the growth of the 3D secure authentication market. The surge in digitalization in the banking sector in the APAC region has led to a rise in the availability of debit cards and credit cards. The easy obtainability of these cards has enabled a significant fraction of the population to use card details for online transactions, which has led to a rise in the adoption of online payments. In addition to growth in online payments, owing to availability of cards and ease of online payment portals, the presence of companies offering authentication technology also plays a significant role.  

The COVID-19 pandemic has severely impacted APAC due to the wide spread of novel coronavirus. The region has highly populated countries, which leads to the greater risk of the spread. According to the Organization for Economic Co-operation and Development (OECD), the pandemic has affected major economies such as China, India, Australia, and Japan, which are experiencing inflation. India is the worst-hit country in this region due to the pandemic. In Asian economy, the e-commerce and m-commerce sales are increasing drastically in the wake of the COVID-19 pandemic. Countries such as Singapore, India, and China have observed a positive trend in the penetration of e-commerce channels. Owing to the rise in the e-commerce orders due to the increasing COVID-19 confirmed cases, the online payments have increased drastically, which eventually propelled the adoption of 3D authentication technology.               

Market Overview and Dynamics

The 3D secure authentication market in APAC is expected to grow from US$ 103.06 million in 2021 to US$ 245.18 million by 2028; it is estimated to grow at a CAGR of 13.2% from 2021 to 2028. Due to the occurrence of pandemic, the e-commerce market in Asian countries has seen a growth. Moreover, owing to digitalization, majority of businesses are getting inclined toward online method and consumers into e-commerce channel. Therefore, companies such as Netcetera, are looking forward to make full utilization of 2.0 version in order to assist merchants, payment services providers, and acquirers in decreasing transaction abandonments while enhancing overall shopping experience. Presence of major companies and growth in online payment due to rising number of e-commerce orders are projected to drive the adoption of authentication technology, thereby boosting the market growth.         

Key Market Segments

The APAC 3D secure authentication market is segmented into component and end user. Based on component, the 3D secure authentication is segmented into solution and services. The solution segment dominated the 3D secure authentication market growth in 2020. With growing online frauds while making online payments, the penetration of 3D secure authentication solution will rise. Based on end-user, the 3D secure authentication is segmented into banks, merchants & payment processor. As merchants banks are the prominent end user of 3D secure authentication technology, the merchant & payment processor dominated the market growth in 2020.  Based on country, the APAC 3D secure authentication market is segmented into Australia, China, India, Japan, and South Korea.   

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the 3D secure authentication market in APAC are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are AsiaPay Limited; GPayments Pvt. Ltd.; iZealiant Technologies Pvt. Ltd.; Modirum; Netcetera; Ravelin Technology Ltd; RS Software; and UL, LLC.         

Reasons to buy report

• To understand the APAC 3D secure authentication market landscape and identify market segments that are most likely to guarantee a strong return.
• Stay ahead of the race by comprehending the ever-changing competitive landscape for APAC 3D secure authentication market.
• Efficiently plan M&A and partnership deals in APAC 3D secure authentication market by identifying market segments with the most promising probable sales.
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form APAC 3D secure authentication market.
• Obtain market revenue forecast for market by various segments from 2021-2028 in APAC region.

APAC 3D Secure Authentication Market Segmentation

APAC 3D Secure Authentication Market - By Component

• Solution
• Services

APAC 3D Secure Authentication Market - By End User

• Banks
• Merchants & Payment Processor

APAC 3D Secure Authentication Market - By Country

• Australia
• China
• India
• Japan
• South Korea
• Rest of APAC      

APAC 3D Secure Authentication Market - Company Profiles

• AsiaPay Limited
• GPayments Pvt. Ltd.
• iZealiant Technologies Pvt. Ltd.
• Modirum
• Netcetera
• Ravelin Technology Ltd
• RS Software
• UL, LLC 

Asia Pacific 3D Secure Authentication Market Strategic Insights

Asia Pacific 3D Secure Authentication Market Segmentation Analysis

Asia Pacific 3D Secure Authentication Market Report Highlights

Asia Pacific 3D Secure Authentication Report Scope

Asia Pacific 3D Secure Authentication Market Country and Regional Insights