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Asia Pacific Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others)

Code: TIPRE00023036 | Pages: 115 | Industry: Medical Device | Date: Jun 2021
Covid

Market Introduction

A sex toy is an object or device used for sexual stimulation or to enhance sexual pleasure. Sex toys can be used for multiple purposes alone or with a partner by people of all age groups. The terms sex toy, sex product, sexual merchandise, and adult novelty have been used in previous researches. Products considered as sex toy in this study are vibrators, lubrication products, dildos, anal sex toys, penis rings, rubber vaginas, props for erotic play, and BDSM gear. The most purchased sex toy today is the vibrator. It is the first commercial sex toy of the modern era. Increased spending capacities and improved standard of living in developing economies are the factors expected to drive market growth. Besides, acceptance of the LGBTQ community and growing interest among women towards experimenting with sexual wellness products without hesitation is promoting the adoption of such products.

Thus, a changing perception of customers towards utilization of sex toys is expected to create a significant demand for Sex toys in the coming years, which is further anticipated to drive the Sex toys market.

The involvement of major players in the Asia-Pacific region implements a variety of growth strategies to increase its revenue during the pandemic situation. Recently, in February 2021, TENGA Co., Ltd. Introduced the NEW TENGA Advisor help to choose best choice in All-New TENGA CUP Series. Similarly, in February 2021 TENGA Co. Ltd. announced the “TENGA ROCKET PROJECT”, The a project wherein TENGA will be funding the launch of IST’s ballistic observation rocket “MOMO”, alongside the sale of multiple cross-collaboration items as part of a larger launch promotion to be sold on TENGA’s Japanese E-commerce and multiple pop-up shops across Japan. Moreover, increasing e-commerce channels support the growth of the market. As compared to March 2019, Hot Spot, one of Australia's largest online adult toy stores, announced a significant 42% rise in revenue for the month of March 2020. Similarly, Gold Coast city has outperformed the national average, with residents buying 78% more goods in March 2020 than in March 2019. Therefore, the outbreak of the COVID-19 pandemic is estimated to affect high impact on sex toys industry.

 

 

Market Overview and Dynamics

The sex toys market in Asia Pacific is expected to grow from US$ 7,367.1 million in 2021 to US$ 12,718.6 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028. Rising demand and adoption of sex toys is proactively attracting massive investments to consolidate manufacturing and sales channels. Moreover, companies are focusing on the development of advanced products with enhanced capabilities. In February 2021, Dame Products raised around US$ 4.0 million through the rounds of series funding. With the help of this financial resources, the company is planning to expand its team and R&D capabilities. In May 2019, Bend, considerable player in sex toys market, announced the investment of US$ 2.0 million for its robotic sex toy. With this funding, the company announced the new product development and strengthening of customer reach. Such financial activities are projected to fuel the growth of the market during the forecast period.

 

Key Market Segments

In terms of material, the silicone segment accounted for the largest share of the Asia Pacific sex toys market in 2020. In terms of gender, the female segment accounted for the largest share of the Asia Pacific sex toys market in 2020. In terms of distribution channel, the e-commerce segment held a larger market share of the sex toys market in 2020.

 

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the sex toys market in Asia Pacific are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are LifeStyles Healthcare PTE LTD, Lovehoney Group Ltd., BMS Factory, TENGA Co., Ltd., and WOW Tech International GmbH.

 

Reasons to buy report

  • To understand the Asia Pacific sex toys market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for Asia Pacific sex toys market
  • Efficiently plan M&A and partnership deals in Asia Pacific sex toys market by identifying market segments with the most promising probable sales
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Asia Pacific sex toys market
  • Obtain market revenue forecast for market by various segments from 2021-2028 in Asia Pacific region.

 

ASIA PACIFIC SEX TOYS MARKET SEGMENTATION

 

By Material

  • Metal
  • Silicone
  • Plastic
  • Glass
  • Others

 

By Gender

  • Male
  • Female

 

By Distribution Channel

  • E-Commerce
  • Specialty Stores
  • Others

 

By Country

  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific

 

 

Companies Mentioned

  1. LifeStyles Healthcare PTE LTD
  2. Lovehoney Group Ltd.
  3. BMS Factory
  4. TENGA Co., Ltd.
  5. WOW Tech International GmbH

 

 

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        Sex Toys Market – By Material

1.3.2        Sex Toys Market – By Gender

1.3.3        Sex Toys Market – By Distribution Channel

1.3.4        Asia Pacific Sex toys Market – By Country

2.           Asia Pacific Sex Toys Market – Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Asia Pacific Sex Toys Market – Market Landscape

4.1         Overview

4.2         PEST Analysis

4.2.1        Sex Toys Market- Asia Pacific PEST Analysis

4.3         Expert Opinion

5.           Asia Pacific Sex Toys Market - Key Market Dynamics

5.1         Market Drivers

5.1.1        Changing Perception of Customers Toward Utilization of Sex Toys

5.1.2        Increasing Number of Online Sex Toys Retailers

5.2         Market Restraints

5.2.1        Harmful Chemicals in Sex Toys

5.3         Market Opportunities

5.3.1        Increasing Investment by Sex Toys Manufacturers

5.4         Future Trends

5.4.1        Increasing Adoption of Technology in Sex Toys

5.4.2        App-Enabled Distance Toys and Bluetooth-Powered Toys:

5.4.3        Adventurous Toys:

5.4.4        USB-Rechargeable Toys:

5.4.5        Sex Toys for Medicalization and Sexual Health Promotion:

5.5         Impact Analysis

6.           Sex Toys Market – Asia Pacific Analysis

6.1         Asia Pacific Sex Toys Market Revenue Forecasts and Analysis

7.           Asia Pacific Sex Toys Market Analysis and Forecasts To 2028 – By Material

7.1         Overview

7.2         Sex Toys Market Share, by Material, 2020 and 2028 (%)

7.3         Metal

7.3.1        Overview

7.3.2        Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.4         Silicone

7.4.1.1          Overview

7.4.1.2          Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.5         Plastic

7.5.1.1          Overview

7.5.1.2          Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.6         Glass

7.6.1.1          Overview

7.6.1.2          Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.7         Others

7.7.1.1          Overview

7.7.1.2          Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8.           Asia Pacific Sex Toys Market Analysis and Forecasts To 2028 – By Gender

8.1         Overview

8.2         Sex toys Market Share, by Gender, 2020 and 2028 (%)

8.3         Male

8.3.1        Overview

8.3.2        Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8.4         Female

8.4.1        Overview

8.4.2        Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.           Asia Pacific Sex toys Market Analysis and Forecasts to 2028– By Distribution Channel

9.1         Overview

9.2         Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)

9.3         E-commerce

9.3.1        Overview

9.3.2        E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.4         Specialty Stores

9.4.1        Overview

9.4.2        Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.5         Others

9.5.1        Overview

9.5.2        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

10.        Sex Toys Market Revenue and Forecasts to 2028 – Geographical Analysis

10.1      Asia Pacific

10.1.1     Overview

10.1.2     Asia Pacific: Sex Toys Market, by Country, 2020 & 2028 (%)

10.1.3     China

10.1.3.1       China: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.3.2       China: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.3.3       China: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.3.4       China: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.4     Japan

10.1.4.1       Japan: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.4.2       Japan: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.4.3       Japan: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.4.4       Japan: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.5     India

10.1.5.1       India: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.5.2       India: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.5.3       India: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.5.4       India: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.6     South Korea

10.1.6.1       South Korea: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.6.2       South Korea: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.6.3       South Korea: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.6.4       South Korea: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.7     Australia

10.1.7.1       Australia: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.7.2       Australia: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.7.3       Australia: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.7.4       Australia: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.8     Rest of Asia Pacific

10.1.8.1       Rest of Asia Pacific: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.8.2       Rest of Asia Pacific: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.8.3       Rest of Asia Pacific: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.8.4       Rest of Asia Pacific: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

11.        Impact Of COVID-19 Pandemic on Asia Pacific Sex Toys Market

11.1      Asia Pacific: Impact Assessment of COVID-19 Pandemic

12.        Industry Landscape

12.1      Overview

12.2      Growth Strategies Done by the Companies in the Market, (%)

12.3      Organic Developments

12.3.1     Overview

12.4      Inorganic Developments

12.4.1     Overview

13.        COMPANY PROFILES

13.1      LIFESTYLES HEALTHCARE PTE LTD

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.1.7     Business Strategy

13.2      BMS Factory

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.2.7     Business Strategy

13.3      TENGA Co., Ltd.

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.3.7     Business Strategy

13.4      WOW Tech International GmbH

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Business Strategy

13.5      Lovehoney Group Ltd.

13.5.1     Overview

13.5.2     Product Portfolio

13.5.3     SWOT Analysis

13.5.4     Recent Developments

13.5.5     Business Strategy

14.        Appendix

14.1      About the Insight Partners

14.2      Glossary of Terms

LIST OF TABLES

Table 1.             China: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 2.             China: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 3.             China: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 4.             Japan: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 5.             Japan: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 6.             Japan: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 7.             India: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 8.             India: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 9.             India: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 10.          South Korea: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 11.          South Korea: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 12.          South Korea: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 13.          Australia: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 14.          Australia: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 15.          Australia: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 16.          Rest of Asia Pacific: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 17.          Rest of Asia Pacific: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 18.          Rest of Asia Pacific: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 19.          Organic Developments Done by Companies

Table 20.          Inorganic Developments Done by Companies

Table 21.          Glossary of Terms, Sex Toys Market


LIST OF FIGURES

Figure 1.           Sex Toys Market Segmentation

Figure 2.           Asia Pacific Sex Toys Market Overview

Figure 3.           Silicone Segment Held Largest Share of Material in Sex Toys Market

Figure 4.           India is Expected to Show Remarkable Growth During the Forecast Period

Figure 5.           Sex Toys Market - Asia Pacific PEST Analysis

Figure 6.           Sex Toys Market Impact Analysis of Driver and Restraints

Figure 7.           Asia Pacific Sex Toys Market – Revenue Forecasts and Analysis – 2020- 2028

Figure 8.           Sex Toys Market Share, by Material, 2020 and 2028 (%)

Figure 9.           Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 10.        Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 11.        Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 12.        Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 13.        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 14.        Sex toys Market Share, by Gender, 2020 and 2028 (%)

Figure 15.        Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 16.        Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 17.        Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)

Figure 18.        E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 19.        Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 20.        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 21.        Asia Pacific: Sex Toys Market, by Key Country – Revenue (2020) (USD Million)

Figure 22.        Asia Pacific: Sex Toys Market, by Country, 2020 & 2028 (%)

Figure 23.        China: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 24.        Japan: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 25.        India: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 26.        South Korea: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 27.        Australia: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 28.        Rest of Asia Pacific: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 29.        Impact of COVID-19 Pandemic in Asia Pacific Country Markets

Figure 30.        Growth Strategies Done by the Companies in the Market, (%)

 

 

  1. LifeStyles Healthcare PTE LTD
  2. Lovehoney Group Ltd.
  3. BMS Factory
  4. TENGA Co., Ltd.
  5. WOW Tech International GmbH
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Asia Pacific sex toys market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific sex toys market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the sex toys market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution 

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