Asia Pacific Phishing Protection Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis
No. of Pages: 159 | Report Code: BMIRE00031972 | Category: Technology, Media and Telecommunications
No. of Pages: 159 | Report Code: BMIRE00031972 | Category: Technology, Media and Telecommunications
The Asia Pacific phishing protection market was valued at US$ 712.51 million in 2023 and is expected to reach US$ 1,918.72 million by 2031; it is estimated to register a CAGR of 13.2% from 2023 to 2031.
A maximum number of people prefer accomplishing many personal and professional tasks using their mobile devices, such as smartphones and tablets. This trend has created an urgent need for mobile-specific phishing protection solutions. Cybersecurity threats have become more common due to the widespread use of mobile devices. According to the Lookout report, mobile phishing rates were the highest in 2022. The report reveals that, on average, more than 30% of individuals and corporate clients experienced these attacks every quarter of that year 2022. As per Microsoft Corporation, a large-scale mobile phishing attack exploited OAuth 2.0 protocols to gain access to Office 365 accounts in 2021. The attackers used mobile browsers to bypass traditional e-mail security measures, and it affected thousands of users across various organizations. Another phishing campaign targeted WhatsApp users in January 2023. Malicious links in the scam e-mails appeared to be from people they knew well. This led to accounting takeovers and caused data theft.
Such incidents drive the demand for mobile-specific phishing protection solutions. Enterprises are increasingly using mobile threat defense (MTD) platforms to prevent their staff members from being tricked through illegal website links sent on their phones through channels such as SMS messaging apps and mobile browsers. Moreover, there is a growing emphasis on mobile-focused security awareness training. Companies implement programs that simulate mobile phishing scenarios to educate employees about unique risks associated with mobile devices. As mobile devices continue to be integral to personal and professional life, the need for robust mobile phishing protection is expected to grow during the forecast period, creating significant opportunities for the phishing protection market players.
In 2022, more than US$ 12.7 million perilous e-mails were blocked by Trend Micro's Cloud App Security for its customers in Asia Pacific countries. The financial sector in Asia Pacific has been a crucial target of phishing attacks. The health sector is experiencing a significant number of cyber-attacks through e-mails. For example, according to the Australian Signals Directorate, Australia recorded 75% more cybersecurity incidences in 2022. Thus, market players and government bodies are focusing on technology integration and stringent regulatory policies in the area. For instance, in August 2023, DBS Bank announced the implementation of an e-mail protection system utilizing AI, which resulted in a reduction of phishing attacks by 40%. In China, the government's policy on cybersecurity, together with data protection laws, has prompted organizations to invest in cybersecurity measures. A progressive anti-phishing system implemented by the Industrial and Commercial Bank of China (ICBC) in 2022 resulted in a 60% decrease in phishing attacks in the first 6 months after implementation.
In 2023, Infosys, a major IT services company, launched an AI-driven phishing protection system to protect its global operations, with a particular emphasis on safeguarding its substantial workforce in India. In its debut year, this system prevented more than 1 million possible phishing attacks. Cloud-based security solutions are gaining considerable popularity in Asia Pacific owing to their easy scalability. For instance, by the year 2023, Microsoft recorded 40% growth in the uptake of its cloud-based security services in Asia Pacific. Thus, digital transformation initiatives, increasing cyber threats, and stringent data protection regulations fuel the growth of the phishing protection market in Asia Pacific.
The Asia Pacific phishing protection market is categorized into offerings, deployment, type, enterprise size, vertical, and country.
Based on offerings, the Asia Pacific phishing protection market is bifurcated into solution and services. The solution segment held a larger market share in 2023.
In terms of deployment, the Asia Pacific phishing protection market is bifurcated into on-premises and cloud. The cloud segment held a larger market share in 2023.
By type, the Asia Pacific phishing protection market is bifurcated into email-based phishing and non-email-based phishing. The email-based phishing segment held a larger market share in 2023.
Based on enterprise size, the Asia Pacific phishing protection market is bifurcated into large enterprises and small and medium enterprises. The large enterprises segment held a larger market share in 2023.
In terms of vertical, the Asia Pacific phishing protection market is categorized into BFSI, media and entertainment, IT and telecom, retail and e-commerce, government and public sector, and others. The BFSI segment held the largest market share in 2023.
By country, the Asia Pacific phishing protection market is segmented into Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific phishing protection market share in 2023.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 712.51 Million |
| Market Size by 2031 | US$ 1,918.72 Million |
| Global CAGR (2023 - 2031) | 13.2% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Offerings
|
| Regions and Countries Covered | Asia Pacific
|
| Market leaders and key company profiles |
Microsoft Corp; Cisco Systems Inc; Open Text Corp; Barracuda Networks, Inc.; SlashNext, Inc.; Ironscales; Proofpoint Inc; Mimecast Services Limited; Paubox, Inc; and Trustwave Holdings, Inc. are some of the leading companies operating in the Asia Pacific phishing protection market.
The Asia Pacific Phishing Protection Market is valued at US$ 712.51 Million in 2023, it is projected to reach US$ 1,918.72 Million by 2031.
As per our report Asia Pacific Phishing Protection Market, the market size is valued at US$ 712.51 Million in 2023, projecting it to reach US$ 1,918.72 Million by 2031. This translates to a CAGR of approximately 13.2% during the forecast period.
The Asia Pacific Phishing Protection Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific Phishing Protection Market report:
The Asia Pacific Phishing Protection Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Asia Pacific Phishing Protection Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Asia Pacific Phishing Protection Market value chain can benefit from the information contained in a comprehensive market report.
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