Asia Pacific Flatbread Market to 2027 - Regional Analysis and Forecasts by Product (Tortilla, Naan, Pita, Others); Distribution Channel (Supermarket and Hypermarket, Bakeries, Convenience Store, Others), and Country

TIPRE00008903 | Pages: 106 | Food and Beverages | Feb 2020 | Type: Regional | Status: Published

The Asia Pacific flatbread market is accounted to US$ 12,363.6 Mn in 2018 and is expected to grow at a CAGR of 7.0% during the forecast period 2019 – 2027, to account to US$ 22,667.1 Mn by 2027.


A flatbread is a bread made with water, flour, and salt, and then thoroughly rolled into flattened dough. Traditionally, flatbread is an unleavened bread that is made without yeast. Flour, water, and salt are the main ingredients used for making flatbread. Other ingredients such as corn, rye, millet, and barley are also used for making flatbread. The consumers in developed countries, such as the China and Japan, are becoming more health-conscious owing to limitless access to online information. This has positively affected the growth of businesses looking to flatbread market. Health-conscious consumers are more likely to look for specific information associated with the food products they are purchasing. Rising consumer awareness regarding health is propelling the demand for healthy, flatbread products such as low fat and sugar, favoring the flatbread market. Additionally, factors such as consumer awareness of health issues, higher personal incomes, a greater focus on fitness, and rapid urbanization are driving the demand for healthy flatbread products. Major producers in the flatbread market are constantly focusing on introducing flatbread products that are rich in nutrients to attract a new consumer segment in developed countries.

The surge in demand for healthy flatbread options has subsequently propelled the demand for healthy flatbread products such as tortilla, pita, Lavash, and chapattis. Tortillas are a high source of fiber, calcium, folic acid, vitamin B complex, and energy. The high fiber content in tortillas helps improve gastrointestinal function. The folic acid is an essential vitamin for pregnant women as it helps in the formulation of fetus nervous system that has been one of the contributing factors for the rise and expansion of the flatbread market in the Asia Pacific region.


Asia Pacific Flatbread Market

Asia Pacific Flatbread Market

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Market Insights            

Rising Demand for Healthy Flatbread Products

The consumers in developed countries, such as the US, and Canada, are becoming more health-conscious owing to limitless access to online information. This has positively affected the growth of businesses looking to flatbread market. Health-conscious consumers are more likely to look for specific information associated with the food products they are purchasing. Rising consumer awareness regarding health is propelling the demand for healthy, flatbread products such as low fat and sugar. Additionally, factors such as consumer awareness of health issues, higher personal incomes, a greater focus on fitness, and rapid urbanization are driving the demand for healthy flatbread products. Major producers in the market are constantly focusing on introducing flatbread products that are rich in nutrients to attract a new consumer segment in developed countries. The surge in demand for healthy flatbread options has subsequently propelled the demand for healthy flatbread products such as tortilla, pita, Lavash, and chapattis. Tortillas are a high source of fiber, calcium, folic acid, vitamin B complex, and energy. The high fiber content in tortillas helps improve gastrointestinal function. The folic acid is an essential vitamin for pregnant women as it helps in the formulation of fetus nervous system.      
            

Product Insights

The Asia Pacific flatbread market is segmented on the basis of product type as – tortilla, naan, pita, and others. The naan segment in the Asia Pacific flatbread market is estimated to hold a leading share in the market. Naan is a leavened bread which is a major part of cuisines in South Asia, West Asia, Central Asia, and the Carribeans. Naan is cooked inside a hot tandoor, a cylindrical clay and brick oven which has a dome-shaped top. The naan dough is hurled at the wall of the tandoor where it sticks. The naan is allowed to bake until it puffs up and is charred slightly in spots. It is then removed from the tandoor with a stake. Naan in many regions of Asia is a famous flatbread which goes well with gravy dishes. The large expat population of people of South Asian and Central Asian heritage in the West have been responsible for introducing naan in many western countries. The proliferation of Indian, and central Asian hotels and restaurants in the west have resulted in greater awareness about flatbread products such as naans. Naan manufacturers have introduced a number of naan variants to capture the flatbread market. A number of naan varieties such as butter naan, garlic naan, stuffed naan, chilli cheese naan, and laccha naan have been introduced by manufacturers to adapt to the changing consumer tastes and gain significant share in the flatbread market.                                                                    

Distribution Channel Insights

The Asia Pacific flatbread market is segmented on the basis of distribution channel as hypermarkets and supermarkets, bakeries, convenience stores, and others. The hypermarkets and supermarkets segment accounts for the largest share in the Asia Pacific flatbread market, while the bakeries segment also contributes a significant share in the market. Bakeries or baker’s shops are establishments which produce and sell food-stuffs baked in an oven such as bread, cookies, cakes, pastries, and pies. Bakeries have evolved with time. Besides offering the traditional baked goods such as breads. Cookies, and pies, modern bakeries also offer beverages such as coffee and tea. Modern bakeries such as retail bakeries, wholesale bakeries, and bakery cafes have started to gain popularity especially among the young people. They offer a number of convenience food-stuffs such as flatbreads which are freshly made. As the concept of specialty bakeries, counter service bakeries, home bakeries, and bakery food trucks picks momentum, it is anticipated that the bakery segment would contribute significantly to the growth of the flatbread market.


US Flatbread Market by Product Type

US Flatbread Market

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ASIA PACIFIC FLATBREAD MARKET SEGMENTATION

Asia Pacific Flatbread Market – By Product

  • Tortilla
  • Naan
  • Pita
  • Others


Asia Pacific Flatbread Market – By Distribution Channel

  • Supermarket and Hypermarket
  • Bakeries
  • Convenience Store
  • Others


Company Profiles

  • California Lavash
  • Gruma, S.A.B. DE C.V
  • Kontos Foods Inc.
  • KRONOS
  • Associated British Foods plc
  • Cargill, Incorporated
  • Barilla G. e R. Fratelli S.p.A
  • Aryzta AG
  • Rich Products Corporation
  • Britannia Industries

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        Asia Pacific Flatbread Market – By Product

1.3.2        Asia Pacific Flatbread Market – By Distribution Channel

1.3.3        Asia Pacific Flatbread Market – By Country

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Flatbread Market Landscape

4.1         Market Overview

4.1.1        Asia Pacific PEST Analysis

5.           Flatbread Market – Key Industry Dynamics

5.1.1        Growing Demand for Convenience Food Products

5.1.2        Rising Demand for Healthy Flatbread Products

5.2         Key Market Restraints

5.2.1        Limited Shelf Life of Flatbread

5.3         Key Market Opportunities:

5.3.1        Introduction of Organic, Non-GMO, and Gluten-Free Flatbread Products

5.4         Key Future Trends:

5.4.1        Emergence of New Ingredients for Flatbread Production

5.5         Impact Analysis

6.           Flatbread – Asia Pacific Market Analysis

6.1         Asia Pacific Flatbread Market Overview

6.2         Asia Pacific Flatbread Market Forecast and Analysis

7.           Asia Pacific Flatbread Market Analysis – By Product

7.1         Overview

7.2         Asia Pacific Flatbread Market Breakdown, By Product, 2018 & 2027

7.3         Tortilla

7.3.1        Overview

7.3.2        Asia Pacific Tortilla Market Revenue and Forecasts to 2027 (US$ MN)

7.4         Naan

7.4.1        Overview

7.4.2        Asia Pacific Naan Market Revenue and Forecasts to 2027 (US$ MN)

7.5         Pita

7.5.1        Overview

7.5.2        Asia Pacific Pita Market Revenue and Forecasts to 2027 (US$ MN)

7.6         Others

7.6.1        Overview

7.6.2        Others Market Revenue and Forecasts to 2027 (US$ MN)

8.           Asia Pacific Flatbread Market Analysis – By Distribution Channel

8.1         Overview

8.2         Asia Pacific Flatbread Market Breakdown, By Distribution channel, 2018 & 2027

8.3         Supermarkets and Hypermarkets

8.3.1        Asia Pacific Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)

8.4         Bakeries

8.4.1        Asia Pacific Bakery Market Revenue Forecasts to 2027 (US$ Mn)

8.5         Convenience Store

8.5.1        Asia Pacific Convenience Stores Market Revenue Forecast to 2027 (US$ Mn)

8.6         Others

8.6.1        Asia Pacific Others Market Revenue Forecasts to 2027 (US$ Mn)

9.           Flatbread Market – Country Analysis

9.1         Overview

9.1.1        Asia Pacific Flatbread Market Breakdown, by Key Countries

9.1.1.1          Australia Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.1.1          Australia Flatbread Market Breakdown, by Product

9.1.1.1.2          Australia Flatbread Market Breakdown, by Distribution Channel

9.1.1.2          China Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.2.1          China Flatbread Market Breakdown, by Product

9.1.1.2.2          China Flatbread Market Breakdown, by Distribution Channel

9.1.1.3          India Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.3.1          India Flatbread Market Breakdown, by Product

9.1.1.3.2          India Flatbread Market Breakdown, by Distribution Channel

9.1.1.4          Japan Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.4.1          Japan Flatbread Market Breakdown, by Product

9.1.1.4.2          Japan Flatbread Market Breakdown, by Distribution Channel

9.1.1.5          South Korea Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.5.1          South Korea Flatbread Market Breakdown, by Product

9.1.1.5.2          South Korea Flatbread Market Breakdown, by Distribution Channel

9.1.1.6          Rest of Asia Pacific Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.6.1          Rest of APAC Flatbread Market Breakdown, by Product

9.1.1.6.2          Rest of APAC Flatbread Market Breakdown, by Distribution Channel

10.        Industry Landscape

10.1      Product News

11.        Company Profiles

11.1      California Lavash

11.1.1     Key Facts

11.1.2     Business Description

11.1.3     Products and Services

11.1.4     Financial Overview

11.1.5     SWOT Analysis

11.1.6     Key Developments

11.2      GRUMA, S.A.B. DE C.V

11.2.1     Key Facts

11.2.2     Business Description

11.2.3     Products and Services

11.2.4     Financial Overview

11.2.5     SWOT Analysis

11.3      Kontos Foods Inc.

11.3.1     KEY FACTS

11.3.2     Business Description

11.3.3     Products and Services

11.3.4     Financial Overview

11.3.5     SWOT Analysis

11.4      Kronos

11.4.1     KEY facts

11.4.2     Business Description

11.4.3     Products and Services

11.4.4     Financial Overview

11.4.5     SWOT Analysis

11.5      Associated British Foods plc

11.5.1     Key Facts

11.5.2     Business Description

11.5.3     Products and Services/Brands

11.5.4     Financial Overview

11.5.5     SWOT Analysis

11.6      Cargill, Incorporated

11.6.1     Key Facts

11.6.2     Business Description

11.6.3     Products and Services

11.6.4     Financial Overview

11.6.5     SWOT Analysis

11.7      Barilla G. e R. Fratelli S.p.A

11.7.1     Key Facts

11.7.2     Business Description

11.7.3     Products and Services

11.7.4     Financial Overview

11.7.5     SWOT Analysis

11.7.6     Key Developments

11.8      Aryzta AG

11.8.1     Key Facts

11.8.2     Business Description

11.8.3     Products and Services

11.8.4     Financial Overview

11.8.5     SWOT Analysis

11.9      Rich Products Corporation

11.9.1     Key Facts

11.9.2     Business Description

11.9.3     Products and Services

11.9.4     Financial Overview

11.9.5     SWOT Analysis

11.10   Britannia Industries

11.10.1  Key Facts

11.10.2  Business Description

11.10.3  Products and Services

11.10.4  Financial Overview

11.10.5  SWOT Analysis

12.        Appendix

12.1      About the Insight Partners

12.2      Glossary

LIST OF TABLES

Table 1.             Asia Pacific Flatbread Market Revenue and Forecasts to 2027 (US$ Mn)

Table 2.             Asia Pacific Flatbread Market Revenue and Forecasts to 2027 – By Product (US$ Mn)

Table 3.             Australia Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 4.             Australia Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 5.             China Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 6.             China Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 7.             India Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 8.             India Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 9.             Japan Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 10.          Japan Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 11.          South Korea Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 12.          South Korea Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 13.          Rest of APAC Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 14.          Rest of APAC Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 15.          Glossary of Terms, Flatbread Market
 

LIST OF FIGURES

Figure 1.           Asia Pacific Flatbread Market Segmentations

Figure 2.           Asia Pacific Flatbread Market Segmentation – By Country

Figure 3.           Asia Pacific Flatbread Market Overview

Figure 4.           Naan Held Largest Share In The Asia Pacific Flatbread Market By Product

Figure 5.           China Dominated The Asia Pacific Flatbread Market In 2018

Figure 6.           Asia Pacific Flatbread Market, Industry Landscape

Figure 7.           Asia Pacific – Pest Analysis

Figure 8.           Flatbread market Impact Analysis of Driver and Restraints

Figure 9.           Asia Pacific Flatbread Market Forecast And Analysis, (US$ Mn)

Figure 10.        Asia Pacific Flatbread Market Breakdown by Product, 2018 & 2027 (%)

Figure 11.        Asia Pacific Tortilla Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 12.        Asia Pacific Naan Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 13.        Asia Pacific Pita Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 14.        Asia Pacific Others Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 15.        Asia Pacific Flatbread Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)

Figure 16.        Asia Pacific Supermarkets & Hypermarket Sales Market Revenue Forecasts To 2027 (US$ Mn)

Figure 17.        Asia Pacific Bakery Market Revenue Forecasts To 2027 (US$ Mn)

Figure 18.        Asia Pacific Convenience Stores Market Revenue Forecasts To 2027 (US$ Mn)

Figure 19.        Asia Pacific Others Market Revenue Forecasts To 2027 (US$ Mn)

Figure 20.        Asia Pacific Flatbread Market Breakdown by Key Countries, 2018 & 2027(%)

Figure 21.        Australia Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 22.        China Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 23.        India Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 24.        Japan Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 25.        South Korea Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 26.        Rest Of Asia Pacific Flatbread Market Forecasts To 2027 (US$ Mn)

 

List of 10 Companies-Asia Pacific Flatbread Market

  1. California Lavash
  2. Gruma, S.A.B. DE C.V
  3. Kontos Foods Inc.
  4. KRONOS
  5. Associated British Foods plc
  6. Cargill, Incorporated
  7. Barilla G. e R. Fratelli S.p.A
  8. Aryzta AG
  9. Rich Products Corporation
  10. Britannia Industries

 

 

  • Highlights key business priorities in order to assist companies to realign their business strategies.

  • The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific flatbread market, thereby allowing players to develop effective long term strategies.

  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.

  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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