Asia Pacific Augmented Reality and Virtual Reality Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Technology (Augmented Reality and Virtual Reality), Component (Semiconductor Components, Sensors, and Others), and End-User Industry (Entertainment, Educational, Industrial, Medical, Real Estate & Architecture, Retail, Aerospace & Defense, and Others)
The augmented reality and virtual reality market in Asia-Pacific is expected to grow from US$ 5,918.74 million in 2021 to US$ 61,023.91 million by 2028; it is estimated to register a CAGR of 39.6% from 2021 to 2028.
Customer support departments have improved significantly due to advancements in AI-powered chatbots and virtual assistants. However, chatbots experience difficulties with remote troubleshooting, which is a major challenge the customer care team faces. The integration of virtual reality in customer service has been critical for retailers in consumer engagement and consumer satisfaction. Moreover, fundamental and challenging issues can be resolved in less time using this technology after ending the communication between customers and customer care departments. Implementing excellent customer service initiatives for profitable businesses shows customers respect and loyalty. The retail sector is incorporating virtual reality, the most advanced technology that creates an immersive experience with a powerful sensory effect and a strong emotional connection. Companies use this connection to engage with customers in new and relevant ways. When emotionally connected with a brand, customers are likely to repeat purchases and become brand loyalists. Furthermore, virtual reality provides a highly realistic level of customer experience. Marketers can create different VR ads to display products in new ways. Thus, the rising use of virtual reality solutions across retail stores is driving the augmented reality and virtual reality market growth.
Asia-Pacific Augmented Reality and Virtual Reality Market Revenue and Forecast to 2028 (US$ Million)
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Asia-Pacific Augmented Reality and Virtual Reality Market Segmentation
The Asia-Pacific augmented reality and virtual reality market is segmented into technology, component, end-user industry, and country. Based on technology, the market is bifurcated into augmented reality and virtual reality. In 2020, the augmented reality segment held the largest share of the Asia-Pacific augmented reality and virtual reality market. Based on components, the market is segmented into sensors, semiconductor components, and others. In 2020, the semiconductor components segment held the largest share of the Asia-Pacific augmented reality and virtual reality market. Based on end-user industry, the market is segmented into entertainment, educational, industrial, medical, real estate & architecture, retail, aerospace & defense, and others. In 2020, the entertainment segment held the largest share of the Asia-Pacific augmented reality and virtual reality market. Similarly, based on country, the Asia-Pacific augmented reality and virtual reality market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia-Pacific. China held a substantial share of the market in 2020. EON Reality, Google LLC, Immersive Gaze, Simulanis Solutions Private Limited, Vuzix Corporation, and YeppAR are among the leading companies in the Asia-Pacific augmented reality and virtual reality market.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 APAC Augmented Reality and Virtual Reality Market – By Technology
1.3.2 APAC Augmented Reality and Virtual Reality Market – By Component
1.3.3 APAC Augmented Reality and Virtual Reality Market – By End-user Industry
1.3.4 APAC Augmented Reality and Virtual Reality Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. APAC Augmented Reality and Virtual Reality Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 APAC PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. APAC Augmented Reality and Virtual Reality Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Surge in Use of Virtual Reality to Offer Better Customer Experience in Online Retail
5.1.2 Immersive Learning Experience with VR, AR, and Gamification
5.2 Market Restraints
5.2.1 Security and Privacy Issues
5.3 Market Opportunities
5.3.1 Investments in AR and VR Technologies
5.4 Future Trends
5.4.1 Transformation of Travel Sector with AR & VR
5.5 Impact Analysis of Drivers and Restraints
6. Augmented Reality and Virtual Reality Market – APAC Market Analysis
6.1 APAC Augmented Reality and Virtual Reality Market Overview
6.2 APAC Augmented Reality and Virtual Reality Market Forecast and Analysis
7. APAC Augmented Reality and Virtual Reality Market– By Technology
7.1 Overview
7.2 APAC Augmented Reality and Virtual Reality, by Technology (2020 and 2028)
7.3 Augmented Reality
7.3.1 Overview
7.3.2 Augmented Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Virtual Reality
7.4.1 Overview
7.4.2 Virtual Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
8. APAC Augmented Reality and Virtual Reality Market – By Component
8.1 Overview
8.2 APAC Augmented Reality and Virtual Reality, by Component (2020 and 2028)
8.3 Semiconductor Components
8.3.1 Overview
8.3.2 Semiconductor Components: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Sensors
8.4.1 Overview
8.4.2 Sensors: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9. APAC Augmented Reality and Virtual Reality Market – By End-user Industry
9.1 Overview
9.2 APAC Augmented Reality and Virtual Reality, by End-user Industry (2020 and 2028)
9.3 Entertainment
9.3.1 Overview
9.3.2 Entertainment: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Educational
9.4.1 Overview
9.4.2 Educational: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Industrial
9.5.1 Overview
9.5.2 Industrial: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Medical
9.6.1 Overview
9.6.2 Medical: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.7 Real Estate and Architecture
9.7.1 Overview
9.7.2 Real Estate and Architecture: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.8 Retail
9.8.1 Overview
9.8.2 etail: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.9 Aerospace and Defense
9.9.1 Overview
9.9.2 Aerospace and Defense: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.10 Others
9.10.1 Overview
9.10.2 Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
10. APAC Augmented Reality and Virtual Reality Market – Country Analysis
10.1 Overview
10.1.1 APAC Augmented Reality and Virtual Reality Market Breakdown, by Country
10.1.1.1 Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
10.1.1.1.1 Australia Augmented Reality and Virtual Reality Market Breakdown, By Technology
10.1.1.1.2 Australia Augmented Reality and Virtual Reality Market Breakdown, By Component
10.1.1.1.3 Australia Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry
10.1.1.2 China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
10.1.1.2.1 China Augmented Reality and Virtual Reality Market Breakdown, By Technology
10.1.1.2.2 China Augmented Reality and Virtual Reality Market Breakdown, By Component
10.1.1.2.3 China Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry
10.1.1.3 India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
10.1.1.3.1 India Augmented Reality and Virtual Reality Market Breakdown, By Technology
10.1.1.3.2 India Augmented Reality and Virtual Reality Market Breakdown, By Component
10.1.1.3.3 India Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry
10.1.1.4 Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
10.1.1.4.1 Japan Augmented Reality and Virtual Reality Market Breakdown, By Technology
10.1.1.4.2 Japan Augmented Reality and Virtual Reality Market Breakdown, By Component
10.1.1.4.3 Japan Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry
10.1.1.5 South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
10.1.1.5.1 South Korea Augmented Reality and Virtual Reality Market Breakdown, By Technology
10.1.1.5.2 South Korea Augmented Reality and Virtual Reality Market Breakdown, By Component
10.1.1.5.3 South Korea Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry
10.1.1.6 Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
10.1.1.6.1 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By Technology
10.1.1.6.2 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By Component
10.1.1.6.3 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry
11. APAC Augmented Reality and Virtual Reality Market - Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Development
12. Company Profiles
12.1 Immersive Gaze
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Google LLC
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 EON Reality.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Vuzix Corporation
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Simulanis Solutions Private Limited
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 YeppAR
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Country (US$ million)
Table 3. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)
Table 4. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)
Table 5. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)
Table 6. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)
Table 7. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)
Table 8. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)
Table 9. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)
Table 10. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)
Table 11. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)
Table 12. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)
Table 13. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)
Table 14. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)
Table 15. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)
Table 16. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)
Table 17. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)
Table 18. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)
Table 19. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)
Table 20. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)
Table 21. Glossary of Terms, APAC Augmented Reality and Virtual Reality Market
LIST OF FIGURES
Figure 1. APAC Augmented Reality and Virtual Reality Market Segmentation
Figure 2. APAC Augmented Reality and Virtual Reality Market Segmentation - Country
Figure 3. APAC Augmented Reality and Virtual Reality Market Overview
Figure 4. APAC Augmented Reality and Virtual Reality Market, By Technology
Figure 5. APAC Augmented Reality and Virtual Reality Market, By Component
Figure 6. APAC Augmented Reality and Virtual Reality Market, By End-user Industry
Figure 7. APAC Augmented Reality and Virtual Reality Market, By Country
Figure 8. APAC PEST Analysis
Figure 9. APAC Augmented Reality and Virtual Reality Market Ecosystem Analysis
Figure 10. Expert Opinion
Figure 11. APAC Augmented Reality and Virtual Reality Market: Impact Analysis of Drivers and Restraints
Figure 12. APAC Augmented Reality and Virtual Reality Market, Forecast and Analysis (US$ Mn)
Figure 13. APAC Augmented Reality and Virtual Reality Market Revenue Share, by Technology (2020 and 2028)
Figure 14. Augmented Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Virtual Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. APAC Augmented Reality and Virtual Reality Market Revenue Share, by Component (2020 and 2028)
Figure 17. Semiconductor Components: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Sensors: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. APAC Augmented Reality and Virtual Reality Market Revenue Share, by End-user Industry (2020 and 2028)
Figure 21. Entertainment: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Educational: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Industrial: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Medical: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Real Estate and Architecture: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Retail: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Aerospace and Defense: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. APAC Augmented Reality and Virtual Reality Market, by key Country Revenue (2020) (US$ million)
Figure 30. APAC Augmented Reality and Virtual Reality Market Breakdown, by Country, 2020 & 2028 (%)
Figure 31. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
Figure 32. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
Figure 33. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
Figure 34. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
Figure 35. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
Figure 36. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
- EON Reality
- Google LLC
- Immersive Gaze
- Simulanis Solutions Private Limited
- Vuzix Corporation
- YeppAR
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Asia-Pacific Augmented Reality and Virtual Reality Market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Asia-Pacific Augmented Reality and Virtual Reality Market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Asia-Pacific market trends and outlook coupled with the factors driving the Augmented Reality and Virtual Reality Market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution