The athleisure market in Asia Pacific is expected to grow from US$ 122.77 million in 2021 to US$ 247.48 million by 2028. It is estimated to grow at a CAGR of 10.5% from 2021 to 2028.
In recent years, there has been an increased demand for athleisure due to increased demand from millennials for multi-purpose design clothes. Athleisure has gradually become the preferred choice for millennials demanding comfort with a style that has led to the combination of the comfort of athleisure with the latest design trends to suit the lifestyle of its consumers. The increased consciousness about their physical appearance in the millennials has led to an increased demand for fashionable and comfortable athletic wear. Along with this, millennials are increasingly focusing on health and fitness.
According to the 2016 International Health, Racquet & Sportsclub Association (IHRSA) Health Club Consumer Report, millennials, in particular, prefer specialized classes, such as cross-training, pilates, and yoga. The rising emphasis on health and wellness and the cool and effortless style of athleisure resonates with the lifestyle of millennials. The increased spending on fitness by the millennials is driving the growth of the athleisure market. Athleisure brands are increasingly focusing on delivering youth-centric sportswear with an emphasis on design and comfort that will meet the requirement of millennials across the region. Along with this, collaborations between sports companies and other high-street fashion brands or celebrities have attracted many millennials as these consumers demand a sense of exclusivity around the brand and product. For instance, Puma focused on running and gained major notoriety among young women due to celebrity endorsements from Kareena Kapoor and Disha Patni. Thus, increased demand from millennials for athletic wear is driving the growth of the athleisure market.
With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Asia Pacific athleisure market at a substantial CAGR during the forecast period.
Asia Pacific Athleisure Market Revenue and Forecast to 2028 (US$ Million)
Asia Pacific Athleisure market Segmentation
The Asia Pacific athleisure market is analyzed on the basis of type, category, distribution channel, and country. Based on type, the market is segmented into topwear, bottomwear, footwear, and others. In 2020, the bottomwear segment held the largest share of the market, and the footwear segment is expected to register a higher CAGR during the forecast period. Based on category, the market is segmented into men, women, unisex, and kids. In 2020, the men segment held the largest market share; and the women segment is expected to register the highest CAGR in the market during the forecast period.
Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets & hypermarkets segment held the largest share of the market, and the online retail segment is expected to register a higher CAGR during the forecast period.
Based on country, the Asia Pacific athleisure market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. In 2020, China held the largest market share, and India is expected to grow at the fastest CAGR during the forecast period.
Adidas AG; ASICS India Pvt. Ltd.; Athleta LLC; Authentic Brands Group LLC; Columbia Sportswear Company; H & M Hennes & Mauritz AB; lululemon athletica; Nike, Inc.; PUMA SE; and Under Armour, Inc. are the leading companies in the Asia Pacific athleisure market.
Asia Pacific Athleisure Market Strategic Insights
Asia Pacific AthleisureMarket Report Highlights
| Report Attribute | Details |
| Market size in 2021 | US$ 122.77 Million |
| Market Size by 2028 | US$ 247.48 Million |
| CAGR (2021 - 2028) | 10.5% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
|
Regions and Countries Covered
|
|
| Asia-Pacific | China, India, Japan, Australia, Rest of Asia-Pacific |
| Market leaders and key company profiles |
|
Asia Pacific Athleisure Market Country and Regional Insights
