Report : US Non-alcoholic Wet Wipes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Medical Wipes, Facial Wipes, Baby Wipes, Pet Wipes, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)
Development of Eco-Friendly Wet Wipes Drives Demand for Non-alcoholic Wet Wipes
According to our latest market study, titled “US Non-alcoholic Wet Wipes Market Forecast to 2028 – COVID-19 Impact and Country Analysis – by Type and Distribution,’’ the US non-alcoholic wet wipes market size was valued at US$ 328.82 million in 2022 and is projected to reach US$ 490.93 million by 2028; it is expected to register a CAGR of 6.9% from 2022 to 2028.
The US non-alcoholic wet wipes market has experienced significant growth in recent years due to increasing consumer demand for convenience and hygiene products. Non-alcoholic wet wipes are designed for use on sensitive skin, making them ideal for use on infants, toddlers, and adults with sensitive skin. They are also widely used in the healthcare industry, especially in hospitals, nursing homes, and other medical settings. In addition, consumers increasingly prefer non-alcoholic wet wipes for personal hygiene and cleaning purposes.
The non-alcoholic wet wipes market in the US is highly competitive, with major players such as Procter & Gamble, Johnson & Johnson, and Kimberly-Clark dominating the personal care industry. However, new players can still enter the market, particularly those that offer innovative, eco-friendly, and sustainable products. A few companies have responded to the demand for eco-friendly products by introducing biodegradable or compostable non-alcoholic wet wipes. The market is anticipated to continue growing during the forecast period owing to factors such as increasing awareness of hygiene and sanitation, rising healthcare expenditure, and growing popularity of convenience products. California, Texas, Florida, New York, and Illinois are a few of the largest markets for non-alcoholic wet wipes in the US. These states have a high population density, which can act as a large customer base for non-alcoholic wet wipes’ manufacturers. All these factors are driving the US non-alcoholic wet wipes market growth during the forecast period.
Guy & O'Neill Inc, Mercantile Development Inc, Premier Care Industries Inc, Multi-Pack Solutions LLC, National Wiper Alliance Inc, Diamond Wipes International Inc, YEZIS LLC., Kimberley-Clark Worldwide Inc, Sabun Co, and Eleeo Brands LLC are the key players operating in the US non-alcoholic wet wipes market. These companies are developing innovative products to sustain the market, which also helps expand the US non-alcoholic wet wipes market.
Impact of COVID-19 Pandemic on US Non-Alcoholic Wet Wipes Market
The US was one of the most adversely affected countries by the COVID-19 pandemic. In North America, the US recorded the highest number of COVID-19 confirmed cases, followed by Mexico. Due to the pandemic, manufacturers had to stop their operations and manufacturing facilities as a result of labor shortages. Furthermore, numerous convenience stores were shut down due to lockdowns to prevent the spread of SARS-CoV-2 across the country. In addition, the effects of the COVID-19 pandemic led to lifestyle changes, which positively transformed the personal care routines of consumers across the US. According to The NPD Group’s 2020 Women’s Facial Skincare Consumer report, many women in the US were using facial skincare products in 2020 compared to 2019. Furthermore, 22% of the woman population in the US changed their skincare routine during the pandemic. As a result, the demand for wet wipes among the women population also increased across the country.
The report segments US non-alcoholic wet wipes market as follows:
Based on type, the US non-alcoholic wet wipes market is segmented into medical wipes, facial wipes, baby wipes, pet wipes, and others. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
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