US Non-alcoholic Wet Wipes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Medical Wipes, Facial Wipes, Baby Wipes, Pet Wipes, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)
The US non-alcoholic wet wipes market size was valued at US$ 328.82 million in 2022 and is projected to reach US$ 490.93 million by 2028; it is expected to register a CAGR of 6.9% from 2022 to 2028.
Market Introduction
Non-alcoholic wet wipes are designed for use on sensitive skin, making them ideal for use on infants, toddlers, and adults with sensitive skin. They are also widely used in the healthcare industry, especially in hospitals, nursing homes, and other medical settings. In addition, consumers increasingly prefer non-alcoholic wet wipes for personal hygiene and cleaning purposes. The market in the US is highly competitive, with major players such as Procter & Gamble, Johnson & Johnson, and Kimberly-Clark.
Market Overview and Dynamics
Consumers have been increasingly prioritizing convenience for the past few years owing to hectic work schedules and busy lifestyles. They are willing to pay more for the products that help save their time and effort. Alcohol-free wet wipes are gentle on the skin and prevent inflammation, irritation, allergies, and infections. Usually, non-alcoholic wet wipes are used for babies since their skin is highly sensitive to chemicals. Consumers having acne-prone and sensitive skin prefer non-alcoholic facial wipes that gently remove the makeup and help cleanse the skin without worsening the existing skin condition by preventing inflammation or irritation. Non-alcoholic wet wipes also help retain the natural pH of the skin and provide necessary hydration, making the skin dirt-free and clean. Manufacturers incorporate natural ingredients and extracts such as aloe vera, honey, lavender, and calendula in non-alcoholic wet wipes that help moisturize the skin and offer a pleasant fragrance. Pampers claims that it provides baby diaper wipes that are 97% water-based and are free of alcohol, perfume, parabens, phenoxyethanol, and dyes. They are infused with aloe vera leaf juice, castor oil, citric acid, and benzyl alcohol that are safe for babies’ sensitive skin.
Furthermore, non-alcoholic wipes are gentle on sensitive intimate parts, maintain the pH of vaginal area, and remove odor-causing bacteria. They are highly suitable for freshening up the intimate area after a workout or exercise to remove sweat, which may cause bacterial infections. Alcohol-free feminine wipes also provide necessary hydration by balancing the acidic pH of the vagina. Further, feminine wipes are used to instantly clean the vaginal area during menstruation while changing pads or tampons. These wipes are portable and convenient to use while traveling. Thus, increasing awareness of feminine hygiene among women in the US bolsters the non-alcoholic wet wipes market growth.
Key Market Segments
Based on type, the US non-alcoholic wet wipes market is segmented into medical wipes, facial wipes, baby wipes, pet wipes, and others. In 2020, the baby wipes segment held the largest market share. According to the Centers for Disease Control & Prevention (CDC), the birth rate in the US increased by 1% from 2020 to record more than 3 million births in 2021. Thus, with the increasing birth rate, the demand for baby care products, such as baby wipes, is also increasing across the country. Baby wipes help clean and reduce bacteria on the baby's skin and minimize the risk of infection and skin irritation.
Based on distribution channel, the US non-alcoholic wet wipes market is divided into supermarkets & hypermarkets, specialty stores, online retail, others. Supermarket & hypermarket segment is significantly growing with an increasing urbanization, rising working professionals, and competitive pricing are a few factors boosting the popularity of supermarkets and hypermarkets in the US. These shops offer various wet wipes from different brands at competitive prices, making it easy for customers to find the required product.
Major Sources and Companies Listed
A few major primary and secondary sources referred to while preparing the US non-alcoholic wet wipes market report are company websites, annual reports, financial reports, national government documents, and statistical databases. Guy & O'Neill Inc, Mercantile Development Inc, Premier Care Industries Inc, Multi-Pack Solutions LLC, National Wiper Alliance Inc, Diamond Wipes International Inc, YEZIS LLC., Kimberley-Clark Worldwide Inc, Sabun Co, and Eleeo Brands LLC are the major companies listed in the report. These companies face competition on the basis of a wide product portfolio. Moreover, companies are adopting various development strategies to enhance their market share.
Reasons to Buy Report
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US Non-Alcoholic Wet Wipes Market – by Type
- Medical Wipes
- Facial Wipes
- Baby Wipes
- Pet Wipes
- Others
US Non-Alcoholic Wet Wipes Market – by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Others
Company Profiles
- Yezis LLC
- Nice-Pak Products Inc.
- Kimberley-Clark Worldwide Inc.
- Innerest
- Dude Products Inc.
- Sabun Co.
- Balsa Circle LLC
- Eleeo Brands LLC
- The Honest Co. Inc.
- Medline Industries LP
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country-Level Data
4. The US Non-Alcoholic Wet Wipes Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.3 Expert Opinions
4.4 List of Raw Material Suppliers: Non-alcoholic Wet Wipes Market
5. The US Non-Alcoholic Wet Wipes Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Advantages of Using Alcohol-Free Wet Wipes
5.1.2 Growing Awareness of Feminine Hygiene
5.2 Market Restraints
5.2.1 Increasing Concerns Regarding Environmental Impacts of Wet Wipes’ Disposal
5.3 Market Opportunities
5.3.1 Escalating Demand for Non-Alcoholic Wipes for Pet Care
5.4 Future Trends
5.4.1 Development of Eco-Friendly Wet Wipes
5.5 Impact Analysis of Drivers and Restraints
6. The US Non-Alcoholic Wet Wipes Market– Analysis
6.1 The US Market Overview
6.2 The US Non-Alcoholic Wet Wipes Market –Revenue and Forecast To 2028 (US$ Million)
6.3 Competitive Positioning – Key Market Players
7. The US Non-Alcoholic Wet Wipes Market Analysis – by Type
7.1 Overview
7.2 The US Non-Alcoholic Wet Wipes Market, by Type (2021 and 2028)
7.3 Medical Wipes
7.3.1 Overview
7.3.2 Medical Wipes: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Facial Wipes
7.4.1 Overview
7.4.2 Facial Wipes: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Baby Wipes
7.5.1 Overview
7.5.2 Baby Wipes: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Pet Wipes
7.6.1 Overview
7.6.2 Pet Wipes: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 Others: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
8. The US Non-Alcoholic Wet Wipes Market Analysis – by Distribution Channel
8.1 Overview
8.2 The US Non-Alcoholic Wet Wipes Market, by Distribution Channel (2021 and 2028)
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 Supermarkets and Hypermarkets: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Convenience Stores
8.4.1 Overview
8.4.2 Convenience Stores: Non-Alcoholic Wet Wipes Market – Revenue and Forecast To 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 Online Retail: Non-Alcoholic Wet Wipes Market – Revenue and Forecast To 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: Non-Alcoholic Wet Wipes Market – Revenue and Forecast To 2028 (US$ Million)
9. The US Non-Alcoholic Wet Wipes Market – Regional Analysis
9.1 Overview:
9.2 The US: Non-Alcoholic Wet Wipes Market, by Key Regions
9.2.1 Northeast: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
9.2.1.1 Northeast: Non-Alcoholic Wet Wipes Market, by Type
9.2.1.2 Northeast: Non-Alcoholic Wet Wipes Market, by Distribution Channel
9.2.2 Midwest: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
9.2.2.1 Midwest: Non-Alcoholic Wet Wipes Market, by Type
9.2.2.2 Midwest: Non-Alcoholic Wet Wipes Market, by Distribution Channel
9.2.3 South: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
9.2.3.1 South: Non-Alcoholic Wet Wipes Market, by Type
9.2.3.2 South: Non-Alcoholic Wet Wipes Market, by Distribution Channel
9.2.4 West: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
9.2.4.1 West: Non-Alcoholic Wet Wipes Market, by Type
9.2.4.2 West: Non-Alcoholic Wet Wipes Market, by Distribution Channel
10. Impact of COVID-19 Pandemic on The US Non-Alcoholic Wet Wipes Market
10.1 Overview
10.2 Impact of COVID-19 on Non-Alcoholic Wet Wipes Market
10.3 The US: Impact Assessment of COVID-19 Pandemic
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
11.5 Partnerships
12. Company Profiles
12.1 Guy & O'Neill Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Mercantile Development Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Premier Care Industries Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Multi-Pack Solutions LLC
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 National Wiper Alliance Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Diamond Wipes International Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Kimberley-Clark Worldwide Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 YEZIS LLC
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Sabun Co
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Eleeo Brands LLC
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary of Terms
LIST OF TABLES
Table 1. The US Non-Alcoholic Wet Wipes Market –Revenue and Forecast To 2028 (US$ Million)
Table 2. Northeast Non-Alcoholic Wet Wipes Market, by Type – Revenue and Forecast to 2028 (US$ Million)
Table 3. Northeast Non-Alcoholic Wet Wipes Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)
Table 4. Northeast Non-Alcoholic Wet Wipes Market, by Type – Revenue and Forecast to 2028 (US$ Million)
Table 5. Northeast Non-Alcoholic Wet Wipes Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)
Table 6. Northeast Non-Alcoholic Wet Wipes Market, by Type – Revenue and Forecast to 2028 (US$ Million)
Table 7. Northeast Non-Alcoholic Wet Wipes Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)
Table 8. Northeast Non-Alcoholic Wet Wipes Market, by Type – Revenue and Forecast to 2028 (US$ Million)
Table 9. Northeast Non-Alcoholic Wet Wipes Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)
Table 10. List of Abbreviations
LIST OF FIGURES
Figure 1. The US Non-Alcoholic Wet Wipes Market Segmentation
Figure 2. The US Non-Alcoholic Wet Wipes Market Overview
Figure 3. The US Non-Alcoholic Wet Wipes Market, By Distribution Channel
Figure 4. The US Non-Alcoholic Wet Wipes Market, Key Market Players
Figure 5. PEST Analysis
Figure 6. Expert Opinions
Figure 7. Total US Pet Industry Expenditure, 2018-2021 (US$ Billion)
Figure 8. The US Non-Alcoholic Wet Wipes Market Impact Analysis of Drivers and Restraints
Figure 9. The US: Non-Alcoholic Wet Wipes Market – Revenue and Forecast To 2028 (US$ Million)
Figure 10. The US Non-Alcoholic Wet Wipes Market Revenue Share, by Type (2021 and 2028)
Figure 11. Medical Wipes: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Facial Wipes: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Baby Wipes: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. Pet Wipes: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Others: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. The US Non-Alcoholic Wet Wipes Market Revenue Share, by Distribution Channel (2021 and 2028)
Figure 17. Supermarkets and Hypermarkets: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Convenience Stores: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Online Retail: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Others: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. The US: Non-Alcoholic Wet Wipes Market Revenue Share, by Key Regions (2021 and 2028)
Figure 22. Northeast: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Midwest: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. South: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. West: Non-Alcoholic Wet Wipes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Impact of COVID-19 Pandemic in US
The List of Companies - US Non-alcoholic Wet Wipes Market
- Guy & O'Neill Inc
- Mercantile Development Inc
- Premier Care Industries Inc
- Multi-Pack Solutions LLC
- National Wiper Alliance Inc
- Diamond Wipes International Inc
- YEZIS LLC
- Sabun Co
- Eleeo Brands LLC
- Kimberley-Clark Worldwide Inc