Report : South and Central America Personal Lubricants Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Lubricant Type (Water-Based, Silicone-Based, and Oil-Based) and Distribution Channel (E-Commerce, Drug Stores, and Others)

The water-based segment by lubricant type is estimated to lead the market growth during the forecast period.

According to a new market research study of “South and Central America Personal Lubricants Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Product, Application, End User and Country.” The South and Central America personal lubricants market is expected to reach US$ 208.29 million by 2028 from US$ 117.14 million in 2021; it is estimated to grow at a CAGR of 8.6% from 2021 to 2028. The report highlights trends prevailing in the South and Central America personal lubricants market and the factors driving market along with those that act as hindrances.

A surge in the number of adult shops and the availability of personal lubricant products in pharmacies and online retail stores indicate a shift in attitude toward such products. In South America, regional and international manufacturers are offering different products under various brands. The rising adoption of online shopping is making these products easily accessible for customers. Various online retail platforms, such as Amazon.com, offer separate and dedicated segments for related products. Thus, the easy availability of personal lubricants and the increase in the number of e-commerce platforms boost the adoption of personal lubricants. Online or e-commerce platforms allow customers to hide their identities while purchasing such products. They are also readily available in local stores and online retail stores. Personal lubricants have significant applications in sex toy usage. The manufacturers are focusing on the use of technology to enhance the capabilities of personal lubricant products and associated markets. The growing number of product launches contributes to the spread of awareness about them among the population. In January 2020, OhMiBod launched BlueMotion NEX|3, a Bluetooth-enabled and application-controlled vibrating ring for couples. This new functionality enables users to listen to music on their mobile phones while enjoying the rhythm and beat of songs through their vibrator.

South and Central America have been witnessing a growing number of COVID-19 cases since its outbreak. The cases are increasing in Brazil, Argentina, and Colombia. The COVID-19 is expected to result in the region's worst recession, causing a 9.1% contraction in regional GDP in 2020. The lockdown condition helps to boost the sales of adult toys in the South and Central America region. According to a research study by LovetheSales.com, Brazil, South America's most populous nation, has seen the greatest rise in global demand for bedroom toys. This April, Brazilians searched for X-rated goods 126% more than the previous year in April 2019. During the pandemic, such high internet traffic for purchasing sex products through the online channel will help the market expand. Hence, this shows a positive influence on the personal lubricants market.

The South and Central America personal lubricants market, based on product, has been segmented into water-based, silicone-based, and oil-based. The South and Central America personal lubricants market, by application, is segmented into e-commerce, drug stores, and others. Geographically, the South and Central America personal lubricants market can be sub-segmented into Brazil and Argentina.

Lovehoney Group Ltd., Church & Dwight, Inc., Reckitt Benckiser Group Plc, Sliquid, LLC, Uberlube Inc, The Yes Yes Company Ltd. and Trigg Laboratories are among the leading companies operating in the South and Central America personal lubricants market.

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