South America Set Top Box (STB) Market is expected to reach US$ 1,248.6 million by 2027

High-Definition (HD) Segment is Expected to be Fastest Growing During Forecast Period for SAM Region  

According to a new market research study on “SAM Set Top Box (STB) Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Product and Content Quality” is expected to reach US$ 1,248.6 million by 2027 from US$ 963.8 million in 2019. The market is estimated to grow at a CAGR of 3.4 % from 2020 to 2027. The report provides trends prevailing in the SAM set top box (STB) market along with the drivers and restraints pertaining to the market growth. Rigid government move for mandating digitalization of cable TV and amalgamation of set top box with OTT platforms are the major factor driving the growth of the SAM set top box (STB) market. However, accelerating demand for OTT platforms hinder the growth of SAM set top box (STB) market.

In case of COVID-19, Brazil has the largest number of cases, followed by Ecuador, Chile, Peru, and Argentina amongst others. The COVID-19 pandemic has led to the closure of all economic activities across the region, in order to combat the spread of the virus. This has led to the increase in unemployment across the country thereby impacting the spending capacity of the country on television cable connections. The unemployment rate rose from 11.0 percent in the fourth quarter of 2019 to 12.2 percent in the first quarter of 2020, according to the official statistics agency IBGE, reaching 12.9 million people. Operators revealed they would provide free previews for premium networks in the early days of the coronavirus outbreak, as a way to persuade viewers to stay at home and minimize churn. Since free forecasts have ended, along with rising unemployment pressures and lower wages, cord-cutting is expected to intensify in the coming months as the pandemic and quarantine steps affect an economy that is still emerging from recession. Thus, the above-mentioned factors are expected to negatively impact the set top box market over the years owing to the outbreak of the pandemic.

The SAM market for set top box (STB) is segmented into the product, content quality, and country. Based on product, the SAM set-top box market is segmented into IPTV, satellite, cable and others. The cable segment accounted for the highest share in the market in 2019. Rising government initiatives to track the number of subscribers have influenced the high adoption of cable subscribers across the SAM. Thus, to ensure less discrepancy in satellite telecasting distribution is influencing the growth of the adoption of cable connection across the SAM. Others segment is expected to be fastest growing during forecast period. Based on content quality, the SAM set top box (STB) market is segmented into standard definition (SD), high-definition (HD), and 4K. The standard definition (SD) segment dominated the market in 2019 and high-definition (HD) segment is expected to be fastest growing during forecast period.

Advanced Digital Broadcast SA; Altech UEC; CommScope; Huawei Technologies Co., Ltd; Humax; Kaonmedia Co., Ltd.; Sagemcom; Skyworth Group Co., Ltd. are among the leading companies in the SAM set top box (STB) market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, CommScope completed the ‘Once-In-A-Lifetime’ Arris-Ruckus acquisition. Combined with ARRIS, CommScope is anticipated to drive profitable growth in new markets as well as shape the future of wired & wireless communications. With this acquisition, CommScope wishes to be better positioned to benefit from long-term industry growth trends, including network convergence, fiber & mobility everywhere, 5G, Internet of Things, and rapidly changing network and technology architectures. 

The report segments the SAM set top box (STB) market as follows:

SAM Set Top Box (STB) Market – By Product

• Cable             
• Satellite                          
• IPTV
• Others

SAM Set Top Box (STB) Market – By Content Quality

• Standard Definition (SD)
• High-Definition (HD)
• 4K

SAM Set Top Box (STB) Market – By Country

• Brazil
• Argentina
• Rest of SAM