Report : North America Subscriber Data Management Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Solution (User Data Repository, Subscriber Data Federation, Policy Management, and Identity Management), Network Type (Fixed Networks and Mobile Networks), Deployment (Cloud and On-Premise), and Application (Voice Over IP and Mobile)
User Data Repository Segment to Dominate North America Subscriber Data Management Market During 2021–2028
According to a new market research study on “North America Subscriber Data Management Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Solution, Network Type, Deployment, and Application” is expected to reach US$ 5,178.60 million by 2028 from US$ 1,831.13 million in 2021. The market is estimated to grow at a CAGR of 16.0% from 2021 to 2028. The report provides trends prevailing in the North America subscriber data management market along with the drivers and restraints pertaining to the market growth. Growing adoption of subscriber data management solutions by telecom operators and increasing use of over the top (OTT) platform are the major factor driving the growth of the North America subscriber data management market. However, several complications in subscriber data management solutions hinders the growth of North America subscriber data management market.
In case of COVID-19, North America is highly affected especially the US. It is becoming apparent with the COVID-19 pandemic spreading across the North American countries have impacted all industries severely. Thus, any impact on industries directly affects the region's economic development. The unprecedented rise in number of COVID-19 cases across the US and the subsequent lockdown to combat the spread of the virus across the country in the first two quarters of 2020 have led to numerous businesses to come on a standby situation. Technological investments across all industries in 2020 experienced a dip owing to the above-mentioned reasons. The sudden restrictions imposed across the country had led to the temporary shutdown of all manufacturing units across the region and disrupting the supply chain, thereby negatively impacting the manufacturing of hardware’s and servers required for subscription management. However, the sudden lockdown imposed across countries like United States, Canada and Mexico amongst others have significantly increased the number of OTT subscribers across the country. For instance, According to Comscore's 2020 study, 69.8 million homes in the United States used OTT in April 2020, up 5.2 million from the previous year. Moreover, music streaming fell for three weeks in a row in March 2020, when the pandemic began to have a substantial impact in the United States. First by 2%, then by 8.8%, and finally by 3.2 percent. However, music streaming in the United States started experiencing an increase by 2% in the week ending April 2nd, 2020, and the trend has then continued till date. Thus, the rise in subscribers across various platforms had a positive impact on the subscriber data management market across the region during the pandemic.
The North America subscriber data management market is segmented on the basis of solution, network type, deployment, application, and country. Based on solution, the market is bifurcated into user data repository, subscriber data federation, policy management, and identity management. The user data repository segment dominated the North America subscriber data management market in 2020 and subscriber data federation segment is expected to be fastest growing during forecast period. Based on network type, the market is sub segmented into fixed networks and mobile networks. The fixed networks segment dominated the North America subscriber data management market in 2020 and mobile networks segment is expected to be fastest growing during forecast period. Based on deployment, the market is divided into cloud and on-premise. The cloud segment dominated the North America subscriber data management market in 2020 and same segment is expected to be fastest growing during forecast period. By application, the market is bifurcated into voice over IP and mobile. The voice over IP segment dominated the North America subscriber data management market in 2020 and mobile segment is expected to be fastest growing during forecast period. Based on country, the market is segmented into the US, Canada, and Mexico.
Cisco Systems, Inc.; Enea AB; Hewlett Packard Enterprise Development LP (HPE); Huawei Technologies Co., Ltd.; Nokia Corporation; Oracle Corporation; R Systems International Limited; Sandvine; Telefonaktiebolaget LM Ericsson; and ZTE Corporation are among the leading companies in the North America subscriber data management market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, HPE has announced the HPE Open RAN Solution Stack which aims to enable the commercial deployment of Open RAN at scale in global 5G networks. This new solution is an addition to the HPE 5G Core Stack that was launched in March 2020.