At 5.5% CAGR, North America Frozen Bakery Products Market is Projected to be Worth US$ 4,733.59 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the North America frozen bakery products market was valued at US$ 3,094.59 million in 2023 and is expected to reach US$ 4,733.59 million by 2031, registering a CAGR of 5.5% from 2023 to 2031. Rising consumer preference for gluten-free products and escalating sales of frozen food via e-commerece platforms are among the critical factors attributed to drive the North America frozen bakery products market growth.

The incidence of celiac disease (gluten sensitivity) is rising among the population worldwide. According to the Celiac Disease Foundation, as of 2022, 3 million Americans were affected by celiac disease, and ~60–70% of Americans remain undiagnosed in the country. It is recommended to consume a 100% gluten-free diet for people suffering from celiac disease. The rising number of people diagnosed with celiac disease and growing awareness for gluten-free diets are a few factors positively impacting innovations pertaining to gluten-free bakery products. As a result, manufacturers are focusing on developing innovative products to cater to the consumer demand for healthy and gluten-free bakery food products. In 2023, Doughlicious, the UK-based dough brand launched its gluten-free and non-GMO frozen products in the US. The gluten-free portfolio includes puff pastry squares, puff pastry sheets, pita, and pizza dough. Consumers are increasingly seeking healthy, nutritious food products, which has surged the demand for healthy alternatives such as gluten-free, high-fiber, high-protein, or low-calorie frozen food over conventional bakery goods. Gluten-free frozen products are convenient and accessible and contain healthy ingredients. Therefore, the rising consumer preference for gluten-free products is expected to bring new trends in the frozen bakery products market in the coming years.

On the contrary, the risk of contamination hampers the growth of North America frozen bakery products market.

Based on product type, the North America frozen bakery products market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. The breads and rolls segment held 42.6% market share in 2023, amassing US$ 1,319.13 million. It is projected to garner US$ 2,014.21 million by 2031 to register 5.4% CAGR during 2023–2031.

In terms of category, the North America frozen bakery products market is bifurcated into gluten-free and conventional. The conventional segment held 93.8% share of North America frozen bakery products market in 2023, amassing US$ 2,903.19 million. It is anticipated to garner US$ 4,431.15 million by 2031 to expand at 5.4% CAGR during 2023–2031.

By distribution channel, the North America frozen bakery products market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held 58.7% share of North America frozen bakery products market in 2023, amassing US$ 1,816.73 million. It is projected to garner US$ 2,741.67 million by 2031 to expand at 5.3% CAGR from 2023 to 2031.

Based on country, the North America frozen bakery products market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 81.3% share of North America frozen bakery products market in 2023. It was assessed at US$ 2,514.36 million in 2023 and is likely to hit US$ 3,785.93 million by 2031, registering a CAGR of 5.2% during 2023–2031.

Key players operating in the North America frozen bakery products market are Grupo Bimbo SAB de CV, Rhodes International Inc, General Mills Inc, Pepperidge Farm Inc, Bridgford Foods Corp, Conagra Brands Inc, Cole’s Quality Foods Inc, Sara Lee Frozen Bakery LLC, T. Marzetti Company, and The Edwards Baking Company., among others.

• In Aug-2024, T. Marzetti Company, a wholly owned subsidiary of Lancaster Colony Corporation, launched its first-ever gluten-free line of New York Bakery frozen bread. This new offer features gluten-free versions of the brand's classic Garlic Texas Toast and Five Cheese Texas Toast.
• In May-2021, Sara Lee Frozen Bakery LLC announced the launch of several new peanut and tree-nut-free products. These sweet treats include two varieties of Shortbread and two seasonal desserts, including Cinnamon Bun Crème Puffs and Peppermint Iced Cookies.

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