Cloud Segment to Dominate North America Course Authoring Software Market during 2019–2027

According to a new market research study on “North America Course Authoring Software Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Deployment and End User” is expected to reach US$ 743.77 million by 2027 from US$ 296.96 million in 2019. The market is estimated to grow at a CAGR of 14.8% from 2020 to 2027. The report provides trends prevailing in the North America course authoring software market along with the drivers and restraints pertaining to the market growth. Cloud based solutions boosting the acceptance of course authoring software is the major factor driving the growth of the North America course authoring software market. However, issues associated with low commitment and encouragement to the deployment of course authoring software hinders the growth of North America course authoring software market.

The North America course authoring software market is categorized into deployment, end user, and country. Based on deployment, the market is dominated by the cloud segment throughout the forecast period. The North America course authoring software market, by the end user, is sub-segmented into educational institutes and enterprises. The educational institutes' segment is anticipated to witness a higher CAGR during the forecast period due to the rising adoption of virtual classrooms and e-learning, particularly after the outbreak of the COVID-19 pandemic.

North America is adversely affected by the COVID-19 pandemic. However, the pandemic is providing new opportunities for course authoring software market in North America. Though the impacts on the diverse businesses are well-known, the education sector is also facing the largest disruption in recent remembrance. Educational institutions in the region are offering online learning owing to travel bans as well as quarantine measures. Presently, the region is characterized by the presence of developed nations such as the US and Canada, where the demand for education technology solutions & services is quite high owing to the huge presence of course authoring software providers, smart device manufacturers, cloud service providers, and high adoption of advanced technologies among educational institutions and corporate organization. The education technology industry has been flourishing at an impressive pace in the US due to high adoption of advanced online course among end users and growing investment and funding in edtech start-ups. In terms of COVID-19 outbreak, the US is the worst affected country in terms of confirmed cases and deaths, as per latest WHO reports. However, in the first and second quarter of 2020, schools and universities were shutdown, which bolstered the growth in the adoption of e-learning. After second quarter of 2020, the educational institutes and corporate organization adopted the online course for the enhancement of their students’ and employees’ skills. The continuous adoption of distance learning through virtual classrooms and online exams & assessment tools, in the wake of ongoing pandemic and closure of schools across major North American countries, is propelling the demand for education technology in the region, which is driving the growth of the North America course authoring software market.

 Adobe Inc.; Articulate Global Inc.; Brainshark, Inc.; Easygenerator; Elucidat; Instructure, Inc.; iSpring Solutions Inc.; LearnWorlds; Lessonly, Inc.; SAP Litmos are among the leading companies in the North America course authoring software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, iSpring Solutions Inc. slashed the prices of its eLearning Authoring Toolkit by 90% in order to support training during pandemic. The solution was offered US $19 for a 3-month period.

The report segments the North America Course Authoring Software Market follows:

North America Course Authoring Software Market – By Deployment

• Cloud
• On-Premise

North America Course Authoring Software Market – By End User

• Educational Institutes
• Enterprises

North America Course Authoring Software Market – By Country

• US
• Canada
• Mexico