Outsourced is expected to be the fastest growing segment during the forecast period 2021–2028

According to a new market research study on “Middle East & Africa Personality Assessment Solutions Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Delivery Model and End-User,” is expected to reach US$ 246.92 million by 2028 from US$ 134.41 million in 2021. The market is estimated to grow at a CAGR of 9.1% from 2021 to 2028. The report provides trends prevailing in the Middle East & Africa personality assessment solutions market along with the drivers and restraints pertaining to the market growth. Growing adoption of cloud-based personality assessment solutions, gains of personality assessment solutions, elevating adoption of personality assessment solutions for recruitment process are the major factor driving the growth of the Middle East & Africa personality assessment solutions market. However, difficulties related with personality assessment solutions hinder the growth of Middle East & Africa personality assessment solutions market.

Saudi Arabia, the UAE, Egypt, Morocco, and Kuwait are the leading countries that faced the economic effects of COVID-19 in the Middle East & Africa region in 2020. It is becoming apparent with the COVID-19 pandemic spreading through the countries mentioned above that few can avoid its effects, posing significant challenges for all sectors, including food & beverage, retail, and medical systems. Further, many small and medium-sized enterprises (SMEs) in Middle East & Africa region face challenges in running the business. The education industry across the Middle East has been severely impacted due to the pandemic outbreak at the starting of the year 2020. However, in 2021, with the colleges continuing to run with remote studies, the students need proper guidance for selecting their careers. Due to the increased use of the digital platform, the personality assessment solutions market is slowly growing in 2021. Further, the IT-based businesses in the Middle East & Africa region have adopted personality assessment solutions for recruitment purposes. Therefore, in 2021, the personality assessment solutions market is growing slowly.

The Middle East & Africa personality assessment solutions market is segmented on the basis of delivery model, end-user, and country. Based on delivery model, the personality assessment solutions market is segmented into in-house and outsourced. In 2020, outsourced segment held the largest share in the market and it is also expected to be the fastest growing segment during the forecast period. On the basis of end-user, the personality assessment solutions market is segmented into corporate/enterprise, academic/education, and government. In 2020, corporate/enterprise segment held the largest share in the market and academic/education is expected to be the fastest growing segment during the forecast period. Further based on corporate/enterprise, the personality assessment solutions market is segmented into BFSI, hospitality, IT & Telecom, media & entertainment, healthcare & pharmaceutical, and others. In 2020, others segment held the largest share in the market and hospitality is expected to be the fastest growing segment during the forecast period. Based on country the market is segmented into Saudi Arabia, the UAE, South Africa, and Rest of MEA In 2020, Rest of MEA held the largest share in the market and the UAE is expected to be the fastest growing country during the forecast period.

Criteria Corp; Hogan Assessments; Development Dimensions International, Inc.; Persona Labs; SHL; TTI Success Insights; Aon plc.; and Mercer LLC are among the leading companies in the Middle East & Africa personality assessment solutions market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.

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