At 4.6% CAGR, Middle East and Africa Frozen Bakery Products Market is Projected to be worth US$ 775.16 million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Middle East and Africa frozen bakery products market was valued at US$ 541.47 million in 2023 and is expected to reach US$ 775.16 million by 2031, registering a CAGR of 4.6% from 2023 to 2031. Strategic initiatives by key market players and rising consumer preference for gluten-free products are among the critical factors attributed to drive the Middle East and Africa frozen bakery products market growth.

Consumers increasingly seek convenience, nutrition, and artisanal quality while preparing or purchasing baked goods, prompting manufacturers to enhance product quality and develop innovative products to cater to evolving consumer demands. Manufacturers are investing significantly in strategic development initiatives such as product innovation, research and development, mergers and acquisitions, and business expansion to attract a broad customer base and enhance their market position. In 2022, Wonder Bakery, an industrial-grade bakery, officially opened a state-of-the-art facility in Dubai Industrial City, which is one of the largest industrial hubs in the region. This new facility, valued at AED 50 million, can produce up to 50,000 tons of fresh and frozen bakery products as well as hot and cold kitchen items each year. These products will be distributed to food and beverage businesses throughout the UAE and the surrounding region, further enhancing the food and beverage manufacturing sector in Dubai Industrial City. In 2023, Almarai Co.'s board approved a US$ 108 million investment plan to expand its fresh bakery capacity, introduce new products, and enter the frozen bakery segment in Saudi Arabia and other markets. Thus, increasing product innovations and launches by key players drive the global frozen bakery products market.

On the contrary, the risk of contamination hampers the growth of Middle East and Africa frozen bakery products market.

Based on product type, the Middle East and Africa frozen bakery products market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. The breads and rolls segment held 51.8% market share in 2023, amassing US$ 280.22 million. It is projected to garner US$ 402.81 million by 2031 to register 4.6% CAGR during 2023–2031.

In terms of category, the Middle East and Africa frozen bakery products market is bifurcated into gluten-free and conventional. The conventional segment held 96.9% share of Middle East and Africa frozen bakery products market in 2023, amassing US$ 524.53 million. It is anticipated to garner US$ 749.61 million by 2031 to expand at 4.6% CAGR during 2023–2031.

By distribution channel, the Middle East and Africa frozen bakery products market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held 47.6% share of Middle East and Africa frozen bakery products market in 2023, amassing US$ 257.57 million. It is projected to garner US$ 364.37 million by 2031 to expand at 4.4% CAGR from 2023 to 2031.

Based on country, the Middle East and Africa frozen bakery products market is categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 48.7% share of Middle East and Africa frozen bakery products market in 2023. It was assessed at US$ 263.53 million in 2023 and is likely to hit US$ 366.73 million by 2031, registering a CAGR of 4.2% during 2023–2031.

Key players operating in the Middle East and Africa frozen bakery products market are Grupo Bimbo SAB de CV, Rhodes International Inc, General Mills Inc, Pepperidge Farm Inc, Bridgford Foods Corp, Conagra Brands Inc, Cole’s Quality Foods Inc, Sara Lee Frozen Bakery LLC, T. Marzetti Company, and The Edwards Baking Company., among others.

• In March 2020, Van's Foods, a Sara Lee Frozen Bakery LLC brand, announced the launch of new plant-based protein waffles and pancakes, providing a nutritious and delicious alternative to animal-based products.
• In January 2024, Conagra Brands Inc. entered into a partnership with Dolly Parton to develop a line of retail food items, including frozen products and refrigerated, grocery, and snack products.

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