At 4.1% CAGR, Middle East & Africa Cut Flowers Market is Projected to be Worth US$ 2,230.83 Million by 2030, says Business Market Insights

According to Business Market Insights research, the Middle East & Africa cut flowers market was valued at US$ 1,620.34 million in 2022 and is expected to reach US$ 2,230.83 million by 2030, registering a CAGR of 4.1% from 2022 to 2030. Increasing demand for cut flowers for decorative purposes and marketing a farm story to attract customers are among the critical factor attributed to the Middle East & Africa cut flowers market expansion.

Cut flowers are used for decorative purposes. They are used in vase arrangements and bouquets at formal events and informal displays to beautify homes and public places, designs for weddings and funerals, corsages, wreaths, similar ornamental articles, and boutonnieres. The event and wedding planners use various flowers for decoration, bouquets, and centerpieces, creating creative event space. In addition, the surging demand for exotic and seasonal flowers for floral decoration to enhance space aesthetics by event and wedding planners has further contributed to the market growth.

Beautiful flowers, with respect to people's common perception, are often in more demand. Flowers such as roses, orchids, lilies, marigolds, and carnations have high demand during the festive season. Companies such as Karen Roses and Multiflora provide cut flowers for decoration. In addition, businesses and hotels often use floral decoration to create a welcoming and aesthetically pleasing environment for clients and guests. Thus, the surging demand for cut flowers for decorative purposes in various events drives the market growth.

On the contrary, stringent regulations associated with cut flowers hampers the growth of Middle East & Africa cut flowers market.

Based on flower type, the Middle East & Africa cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held 42.9% share of Middle East & Africa cut flowers market in 2022, amassing US$ 694.42 million. It is projected to garner US$ 964.46 million by 2030 to expand at 4.2% CAGR during 2022–2030.

In terms of application, the Middle East & Africa cut flowers market is bifurcated into home and commercial. The commercial segment held 84.4% share of Middle East & Africa cut flowers market in 2022, amassing US$ 1,367.24 million. It is projected to garner US$ 1,900.89 million by 2030 to expand at 4.2% CAGR during 2022–2030.

By distribution channel, the Middle East & Africa cut flowers market is segmented into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held 41.0% share of Middle East & Africa cut flowers market in 2022, amassing US$ 664.30 million. It is projected to garner US$ 897.06 million by 2030 to expand at 3.8% CAGR during 2022–2030.

Based on country, the Middle East & Africa cut flowers market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 63.9% share of Middle East & Africa cut flowers market in 2022. It was assessed at US$ 1,034.59 million in 2022 and is likely to hit US$ 1,440.45 million by 2030, exhibiting a CAGR of 4.2% during 2022–2030.

Key players operating in the Middle East & Africa cut flowers market are Selecta Cut Flowers SAU, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV, among others.

• In January 2022, Selecta One and Moraglia Breeding jointly announced that the two companies entered a new formal strategic alliance. This strategic partner powerfully strengthens our logistics capability and expertise, including a strong strategy, supply chain, and team management.
• In May 2023, Marginpar and VBW, a trade association for florists, work together to inspire florists with their products and support their sales.

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