At 4.5% CAGR, Europe Tortilla Market is Projected to be worth US$ 7,343.21 million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Europe tortilla market was valued at US$ 5,166.17 million in 2023 and is expected to reach US$ 7,343.21 million by 2031, registering a CAGR of 4.5% from 2023 to 2031. Strategic initiatives by key market players and increasing preference for gluten-free products are among the critical factors attributed to drive the Europe tortilla market growth.

Tortilla manufacturers are taking several strategic initiatives, including new product launches, production capacity scaleup, mergers and acquisitions, and collaborations, to improve their market position and meet growing demands from customers across the globe. For instance, in January 2024, Garden Veggie Snacks, the brand of Hain Celestial, launched Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. These tortilla chips are certified as gluten-free and combine the flavor and goodness of vegetables such as spinach, beet, red bell pepper, carrot, and tomato. Growing health consciousness among consumers boosts the demand for such tortilla products with various health claims and influences the manufacturers for product launches with innovative flavors. Further, in March 2021, Hilo Life, a company within PepsiCo’s Hive accelerator, launched an almond flour-based tortilla chip targeting keto and carb-conscious consumers. The chips are made from defatted almond flour to provide more protein than traditional almond flour without increasing fat content.

Furthermore, tortilla manufacturers are expanding their business presence across various countries. Paulig, a parent company of Poco Loco and Santa Maria, opened a new tortilla factory in Belgium in September 2022 to meet the growing demand for Tex Mex products in Europe. Thus, strategic development initiatives such as product launches and expansion strategies drive the global tortilla market growth.

On the contrary, the health consciousness and dietary preferences hampers the growth of Europe tortilla market.

Based on source, the Europe tortilla market is segmented into wheat, corn, others. The corn segment held 50.2% market share in 2023, amassing US$ 2,593.69 million. It is projected to garner US$ 3,803.39 million by 2031 to register 4.9% CAGR during 2023–2031.

By product type, the Europe tortilla market is segmented into tortilla chips/tostada chips, taco shells, tortilla wraps, others. The tortilla chips/tostada chips segment held 53.3% market share in 2023, amassing US$ 2,752.16 million. It is projected to garner US$ 3,806.50 million by 2031 to register 4.1% CAGR during 2023–2031. The tortilla chips/tostada chips segment is further subsegmented into corn chips and other chips.

Based on category, the Europe tortilla market is bifurcated into organic and conventional. The conventional segment held 73.3% market share in 2023, amassing US$ 3,785.35 million. It is projected to garner US$ 5,317.69 million by 2031 to register 4.3% CAGR during 2023–2031.

Based on distribution channel, the Europe tortilla market is segmented into supermarkets and hypermarkets, convenience stores, online retail, others. The supermarkets and hypermarkets segment held 46.0% market share in 2023, amassing US$ 2,374.43 million. It is projected to garner US$ 3,291.82 million by 2031 to register 4.2% CAGR during 2023–2031.

By country, the Europe tortilla market is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 40.7% share of Europe tortilla market in 2023. It was assessed at US$ 2,104.50 million in 2023 and is likely to hit US$ 2,942.70 million by 2031, registering a CAGR of 4.3% during 2023–2031.

Key players operating in the Europe tortilla market GRUMA SAB de CV; PepsiCo Inc; La Tortilla Factory Inc; Aranda’s Tortilla Co Inc; Paulig Ltd; General Mills Inc; Goya Foods Inc; Moctezuma Foods SRO; Komali Tortillas GmbH; Greendot Health Foods Pvt. Ltd.; Paul’s Organics; Delibreads Europe S.L.; Leighton Foods AS; and The Hain Celestial Group Inc among others.

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