Retail Operations Segment to Dominate Europe Retail Execution Software Market During 2019–2027

According to a new market research study on “Europe Retail Execution Software Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Enterprise Size and Application” is expected to reach US$ 77.48 million by 2027 from US$ 56.69 million in 2019. The market is estimated to grow at a CAGR of 5.7% from 2020 to 2027. The report provides trends prevailing in the Europe retail execution software market along with the drivers and restraints pertaining to the market growth. Payment gateways getting integrated with retail execution software is the major factor driving the growth of the Europe retail execution software market. However, issues associated with rising security problems hinders the growth of Europe retail execution software market.  

The Europe retail execution software market has been segmented into enterprise size and application. Based on enterprise size, the Europe retail execution software market is segmented into SMEs and large enterprises. Large enterprises segment held the largest market share in 2019. Based on application, the Europe retail execution software market is segmented into retail operations, field service management, mobile forms automation, field sales, trade promotion management, and employee engagement, and others. Retail operations segment held the largest market share in 2019. 

Spain, Italy, Germany, the UK, and France are some of the worst affected member states in the European region due to the COVID-19 outbreak. Businesses in the region are facing severe economic difficulties as they had to either suspend their operations or reduce their activities in a substantial manner. Owing to business shutdowns, travel bans, and supply chain disruptions, the region faced an economic slowdown in 2020, which is most likely continue in 2021 as well. Italy, Spain, and Germany have implemented drastic measures and travel restrictions to limit the spread of coronavirus among their citizens. European countries represent a major market for retail execution software adoption, owing to the rising e-commerce industry. In Germany, several fashion retailers, shoe and sports shops, perfumeries, retail, and electronics stores are affected due to this pandemic; online retailers also suffered. All these factors are expected to have a direct impact on retail execution software market growth in European countries. The markets in Italy, Spain, Germany, the UK, and France are anticipated to see the adverse impact in 2020 and likely in 2021 also.

Bizom (Mobisy Technologies Private Limited); Intelligence Retail; Trax Technology Solutions Pte Ltd.; Valomnia; WINIT; XTEL (Kantar Group) are among the leading companies in the Europe retail execution software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, StayinFront, Inc. retail data insight (RDI) had extended its partnership with Field Sales Solutions for real-time analytics. StayinFront RDI’s field view and ROI view, provide actionable insights to field sales teams. The services facilitate and maximize in-store effectiveness, allowing Field Sales Solutions’ clients the ability to do more, know more, and sell more.

The report segments the Europe Retail Execution Software Market follows:

Europe Retail Execution Software Market – By Enterprise Size

• SMEs
• Large Enterprises

Europe Retail Execution Software Market – By Application

• Retail Operations
• Field Service Management
• Mobile Forms Automation
• Field Sales
• Trade Promotion Management
• Employee Engagement
• Others

Europe Retail Execution Software Market – By Country

• Germany
• UK
• France
• Italy
• Russia
• Rest of Europe