Europe Education and Learning Analytics Market is expected to reach US$ 5059.2 Mn by 2027

Academics Segment to Dominate Europe Education and Learning Analytics Market during 2019–2027

According to a new market research study on “Europe Education and Learning Analytics Market to 2027 – COVID-19 Impact and Analysis and Forecast by Component, Application, and End User,” is expected to reach US$ 5059.2 Mn by 2027 from US$ 875.3 Mn in 2019. The market is estimated to grow at a CAGR of 25.1% from 2020 to 2027. The report provides trends prevailing in the Europe education and learning analytics market along with the drivers and restraints pertaining to the market growth. Growing demand for adoption of advanced technology among educational institutes in developing countries are the major factor driving the growth of the Europe education and learning analytics market. However, issues associated with the misinterpretation of data and lack of supporting infrastructure in universities and schools hinder the growth of Europe education and learning analytics market.

The market for Education and Learning Analytics market is segmented into component, application, end user, and country. Based on component, the market is segmented into software and services. In 2019, the software segment held the largest market share for Europe education and learning analytics market. Based on application the education and learning analytics market is divided into budget and finance management, people acquisition and retention, operations management, performance management and curriculum development and intervention management. Performance management is expected to the fastest growing segment over the forecast period. Similarly, based on end user, the market is bifurcated into academics and corporate. The academics segment contributed a substantial share in 2019.

SAS Institute Inc., SAP SE, Microsoft Corporation, Ellucian Company L.P., Blackboard Inc., and Alteryx INC., are among the leading companies in the Europe education and learning analytics market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, SAS Institute Inc. invested in the people behind the analytics, to help educate the new generation to change what's possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS Global Forum 2019. Additionally, in Europe, the EU-funded project called the Community Exchange ran during 2014 to 2016, which brought learning analytics researchers from seven different European countries together for gathering information on the application of learning analytics, exchange of best practices as well as further work on the development of learning analytics. This resulted in the creation of the LACE Project, which gathered information on research on the theory and applications of learning analytics in educational institutions. Another EU-funded project, SHEILA, recently joined LACE. The SHIELA project is aimed to develop basic rules for universities across the region regarding the storage and utilization of digital student data.

                                EuropeEducation and Learning AnalyticsMarket, By Country, 2019 and 2027 (%)

                               
The report segments the Europe education and learning analytics market as follows:

Education and Learning Analytics Market – By Component Type

• Software
• Services

Education and Learning Analytics Market – By Application Type

• Budget and Finance Management
• People Acquisition and Retention
• Operations Management
• Performance Management
• Curriculum Development and Intervention Management

Education and Learning Analytics Market – By End User

• Academics
• Corporate

Education and Learning Analytics Market – By Country

• Germany
• UK
• France
• Italy
• Russia
• Rest of Europe