Standard Definition (SD) Segment to Dominate the APAC Set Top Box (STB) Market During 2019-2027

According to a new market research study on “APAC Set Top Box (STB) Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Product and Content Quality” is expected to reach US$ 10,292.9 million by 2027 from US$ 7,516.7 million in 2019. The market is estimated to grow at a CAGR of 4.1 % from 2020 to 2027. The report provides trends prevailing in the APAC set top box (STB) market along with the drivers and restraints pertaining to the market growth. Escalating penetration of high definition channels among consumers and the growing adoption of satellite cable and smart TVs and unification of set top box with OTT platforms are the major factor driving the growth of the APAC set top box (STB) market. However, surging demand for OTT platforms hinder the growth of APAC set top box (STB) market.

In case of COVID-19, APAC is highly affected specially India and China. The sudden closedown of all economic activities across all countries in the region has highly impacted the entertainment industry thereby not allowing them to telecast new episodes. This has influenced the huge population of the developing countries like India and China to adopt OTT platforms for fresh entertainment and on-demand videos. For instance, Netflix increased its user base from about half that number in May to about 5 million, while in August, Disney+ Hotstar announced about 9 million subscribers In India. Moreover, China being the manufacturing hub of the globe has also experienced major downfall in the manufacturing of the set-top boxes during the pandemic. However, the cable operators across the region are taking several initiatives to reduce the impact on the market. The DTH providers have floated several deferred payment options to influence the adoption of the same in the region and expected to increase the adoption by 7-8% post the pandemic era. Thus, the above-mentioned factors are expected to moderately influence the growth of the set-top box market owing to the outbreak of the corona virus pandemic.

The APAC market for set top box (STB) is segmented into the product, content quality, and country. Based on product, the APAC set-top box market is segmented into IPTV, satellite, cable and others. The cable segment accounted for the highest share in the market in 2019. Rising government initiatives to track the number of subscribers have influenced the high adoption of cable subscribers across the APAC. Thus, to ensure less discrepancy in satellite telecasting distribution is influencing the growth of the adoption of cable connection across the APAC. Others segment is expected to be fastest growing during forecast period. Based on content quality, the APAC set top box (STB) market is segmented into standard definition (SD), high-definition (HD), and 4K. The standard definition (SD) segment dominated the market in 2019 and high-definition (HD) segment is expected to be fastest growing during forecast period.

Advanced Digital Broadcast SA; Altech UEC; CommScope; COSHIP; Huawei Technologies Co., Ltd.; Humax; Kaonmedia Co., Ltd.; Sagemcom; Skyworth Group Co., Ltd.; Technicolor SA; Zinwell Corporation are among the leading companies in the APAC set top box (STB) market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, Sagemcom announced the launch of the Orange IWU 200, a new compact yet powerful 4K UHD set-top box that delivers very high-quality picture and sound, based on the BCM72604, one of the latest 4K SOC from Broadcom, allowing the design of low consumption products.  

The report segments the APAC set top box (STB) market as follows:

APAC Set Top Box (STB) Market – By Product

• Cable             
• Satellite                          
• IPTV
• Others

APAC Set Top Box (STB) Market – By Content Quality

• Standard Definition (SD)
• High-Definition (HD)
• 4K

APAC Set Top Box (STB) Market – By Country

• China
• Japan
• South Korea
• India
• Australia
• Rest of APAC