At 5.6% CAGR, Asia Pacific Flavor Masking Agents Market is Projected to be Worth US$ 130.80 Million by 2030, Says Business Market Insights

According to Business Market Insights' research, the Asia Pacific flavor masking agents market was valued at US$ 84.53 million in 2022 and is expected to reach US$ 130.80 million by 2030, registering a CAGR of 5.6% from 2022 to 2030. Rising use of flavor masking agents in plant-based products and technological advancements in flavor masking are among the critical factors attributed to the Asia Pacific flavor masking agents market expansion.

Flavor masking agents are used in various food and beverages, medicines and drugs, dietary supplements, and animal nutrition products through various techniques and technologies such as microencapsulation, nanotechnology, polymer coating, organoleptic methods, hot melt extrusion, complexation, and spray drying. Nanotechnology aids in enhancing the solubility and stability of flavors, as well as providing controlled release properties. Thus, manufacturers increasingly use nanotechnology to make flavor masking agents.

Moreover, microencapsulation is a relatively new technology in which the flavor content is encapsulated in a solid matrix. The flavor is released when the substance is heated or exposed to water. Spray drying, coacervation, polymerization, and other techniques are used in microencapsulation. In the microencapsulation process, the oil/water mixture is homogenized in the presence of wall material, followed by controlled spray drying. Wall materials include vegetable gums, starches, dextrin, proteins, cellulose esters, and others. Microencapsulation provides controlled flavor release at the right place and desired time. It protects the active ingredients (flavors) from moisture, acid, heat, oxidation, and ingredient interaction. It also provides the ease of handling ingredients as they are dry and free flowing, reducing overall transportation and handling costs. Microencapsulated flavor masking is highly shelf-stable, making it more desirable than other formats. The technology is not just for flavor and odor masking; it can also improve stability, prevent ingredient interaction, and modify the release of ingredients.

Thus, technological advancements in the manufacturing of flavor masking agents bolster the flavor masking agents market growth across the region.

On the contrary, high manufacturing expenses results in high product cost hampers the growth of Asia Pacific flavor masking agents market.

Based on type, the Asia Pacific flavor masking agents market is categorized into sweet, salt, fat, bitter, and others. The bitter segment held 47.1% share of the Asia Pacific flavor masking agents market in 2022, amassing US$ 39,798.26 thousand. It is projected to garner US$ 62,957.59 thousand by 2030 to expand at 5.9% CAGR during 2022-2030.

By application, the Asia Pacific flavor masking agents market is segmented into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment held 59.8% share of Asia Pacific flavor masking agents market in 2022, amassing US$ 50,556.91 thousand. It is projected to garner US$ 76,145.24 thousand by 2030 to expand at 5.3% CAGR during 2022-2030. The food and beverages segment is further subsegmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and other food and beverages.

Based on country, the Asia Pacific flavor masking agents market is categorized into China, Japan, Australia, India, South Korea, and the Rest of Asia Pacific. China held 32.7% share of Asia Pacific flavor masking agents market in 2022, amassing US$ 27,614.46 thousand. It is projected to garner US$ 41,293.00 thousand by 2030 to expand at 5.2% CAGR during 2022-2030.

Key players operating in the Asia Pacific flavor masking agents market are Archer-Daniels-Midland Co, Carmi Flavor & Fragrance Co Inc, Firmenich International SA, GEO Specialty Chemicals Inc, Kerry Group Plc, Koninklijke DSM NV, Sensient Technologies Corp, Synergy Flavors Inc, and Tate & Lyle Plc, among others.



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