Asia Pacific Flavor Masking Agents Market Forecast to 2030 - Regional Analysis - by Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Food and Beverages [Bakery and Confectionery; Dairy and Frozen Desserts; Beverages; Meat, Poultry, and Seafood; Meat Substitutes; Dairy Alternatives; RTE and RTC Meals; and Other Food and Beverages], Pharmaceuticals and Nutraceuticals, and Others)
The Asia Pacific flavor masking agents market was valued at US$ 84.53 million in 2022 and is expected to reach US$ 130.80 million by 2030; it is estimated to register a CAGR of 5.6% from 2022 to 2030.
Rising Use of Flavor Masking Agents in Plant-Based Products Fuels Asia Pacific Flavor Masking Agents Market
Consumers are highly inclined toward plant-based foods and beverages as they perceive them as healthier than conventional items. The global proliferation of veganism among people propels the consumption of plant-based products. As per the data published by Veganuary, a nonprofit organization encouraging people to become vegan for the whole month of January, ~5.8 million people signed up for the "Veganuary Campaign" in 2021.
Plant protein is added to plant-based products, including meat substitutes and dairy alternatives, to fulfill the nutritional requirements. Pea protein is a popular choice of plant protein in meat alternatives due to its high protein content, low saturated fat, and high fiber content. Plant proteins such as pea, soy, almonds, and other ingredients give the end product beany, bitter, cardboardy, and chalky tastes. There might also be unpleasant perceptions around aroma, astringency, and mouthfeel. Kerry Group, Synergy Flavors, and Glanbia are among the well-established brands offering flavor masking agents for plant-based products.
Flavor masking agents are highly used in plant-based products to give the desired flavor and taste. Thus, increasing demand for plant-based products among consumers owing to their associated health benefits is expected to create lucrative opportunities for the flavor masking agents market during the forecast period.
Asia Pacific Flavor Masking Agents Market Overview
The Asia Pacific flavor masking agents market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. Developed and developing countries in the region witness growth in urbanization, coupled with the rising middle-class population, offering several opportunities for the market players. The region is becoming discerning and seeking diverse, innovative food and beverage options. The diverse and multicultural nature of Asia Pacific has resulted in dietary restrictions and preferences. The region reports increased demand for plant-based food products coupled with an upsurge in the vegan population. Flavor masking agents play a crucial role in enabling manufacturers to create plant-based food products with exciting and novel flavor combinations, enhancing the appeal of their products to a wider consumer base.
In addition, the region is experiencing a significant shift toward functional and fortified products, contributing to market growth. The functional and fortified products contain ingredients with strong and undesirable flavors such as metallic, astringent, and bitter off-notes. Flavor masking agents help make these products palatable without compromising their health benefits, aligning with the increasing consumer interest in functional food and beverages.
Countries like China and Japan are the largest market for sports nutrition industry in Asia Pacific owing to rising consumer interest in health and sports and continued presence of international sports festivals such as Olympics and Common Wealth Games. The consumption of nutritional supplements such as fortified food products with proteins, vitamins and minerals is rapidly increasing. Manufacturers of nutritional supplements heavily rely on flavor masking agents to overcome the undesirable flavor of these supplements. Thus, rapidly growing sports nutrition industry in the region and growing interest of consumers in health and fitness are some of the key factors anticipated to propel the market growth in the forthcoming years.
Asia Pacific Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Th)
Asia Pacific Flavor Masking Agents Market Segmentation
The Asia Pacific flavor masking agents market is segmented based on type, application, and country.
Based on type, the Asia Pacific flavor masking agents market is categorized into sweet, salt, fat, bitter, and others. The bitter segment held the largest Asia Pacific flavor masking agents market share in 2022.
By application, the Asia Pacific flavor masking agents market is segmented into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment held the largest Asia Pacific flavor masking agents market share in 2022. The food and beverages segment is further subsegmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and other food and beverages.
Based on country, the Asia Pacific flavor masking agents market is categorized into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific flavor masking agents market in 2022.
Archer-Daniels-Midland Co, Carmi Flavor & Fragrance Co Inc, Firmenich International SA, GEO Specialty Chemicals Inc, Kerry Group Plc, Koninklijke DSM NV, Sensient Technologies Corp, Synergy Flavors Inc, and Tate & Lyle Plc are some of the leading companies operating in the Asia Pacific flavor masking agents market.
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Flavor Masking Agents Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Process
4.3.3 Distributors or Suppliers
4.3.4 End-Use Industries
4.4 List of Vendors
5. Asia Pacific Flavor Masking Agents Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Wide Array of Application
5.1.2 Technological Advancements in Flavor Masking
5.2 Market Restraints
5.2.1 High Manufacturing Expenses Results in High Product Cost
5.3 Market Opportunities
5.3.1 Rising Use of Flavor Masking Agents in Plant-Based Products
5.4 Future Trends
5.4.1 Increasing Demand for Natural Additives
5.5 Impact of Drivers and Restraints:
6. Flavor Masking Agents Market - Asia Pacific Market Analysis
6.1 Asia Pacific Flavor Masking Agents Market Revenue (US$ Thousand), 2020 - 2030
6.2 Asia Pacific Flavor Masking Agents Market Forecast and Analysis
7. Asia Pacific Flavor Masking Agents Market Analysis - By Type
7.1 Sweet
7.1.1 Overview
7.1.2 Sweet: Asia Pacific Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.2 Salt
7.2.1 Overview
7.2.2 Salt: Asia Pacific Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.3 Fat
7.3.1 Overview
7.3.2 Fat: Asia Pacific Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.4 Bitter
7.4.1 Overview
7.4.2 Bitter: Asia Pacific Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.5 Others
7.5.1 Overview
7.5.2 Others: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8. Asia Pacific Flavor Masking Agents Market Analysis - by Application
8.1 Food and Beverages
8.1.1 Overview
8.1.2 Food and Beverages: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.2 Bakery and Confectionery
8.2.1 Overview
8.2.2 Bakery and Confectionery: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.3 Dairy and Frozen Desserts
8.3.1 Overview
8.3.2 Dairy and Frozen Desserts: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.4 Beverages
8.4.1 Overview
8.4.2 Beverages: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.5 Meat, Poultry, and Seafood
8.5.1 Overview
8.5.2 Meat, Poultry, and Seafood: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.6 Meat Substitutes
8.6.1 Overview
8.6.2 Meat Substitutes: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.7 Dairy Alternatives
8.7.1 Overview
8.7.2 Dairy Alternatives: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.8 RTE and RTC Meals
8.8.1 Overview
8.8.2 RTE and RTC Meals: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.9 Other Food and Beverages
8.9.1 Overview
8.9.2 Other Food and Beverages: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.10 Pharmaceuticals and Nutraceuticals
8.10.1 Overview
8.10.2 Pharmaceuticals and Nutraceuticals: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.11 Others
8.11.1 Overview
8.11.2 Others: Asia Pacific Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
9. Asia Pacific Flavor Masking Agents Market - Country Analysis
9.1 Asia Pacific
9.1.1 Asia Pacific Flavor Masking Agents Market Breakdown by Country
9.1.1.1 Asia Pacific Flavor Masking Agents Market Breakdown by Country
9.1.1.2 China Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.2.1 China Flavor Masking Agents Market Breakdown by Type
9.1.1.2.2 China Flavor Masking Agents Market Breakdown by Application
9.1.1.3 Japan Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.3.1 Japan Flavor Masking Agents Market Breakdown by Type
9.1.1.3.2 Japan Flavor Masking Agents Market Breakdown by Application
9.1.1.4 India Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.4.1 India Flavor Masking Agents Market Breakdown by Type
9.1.1.4.2 India Flavor Masking Agents Market Breakdown by Application
9.1.1.5 Australia Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.5.1 Australia Flavor Masking Agents Market Breakdown by Type
9.1.1.5.2 Australia Flavor Masking Agents Market Breakdown by Application
9.1.1.6 South Korea Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.6.1 South Korea Flavor Masking Agents Market Breakdown by Type
9.1.1.6.2 South Korea Flavor Masking Agents Market Breakdown by Application
9.1.1.7 Rest of Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.7.1 Rest of Asia Pacific Flavor Masking Agents Market Breakdown by Type
9.1.1.7.2 Rest of Asia Pacific Flavor Masking Agents Market Breakdown by Application
10. Company Profiles
10.1 Sensient Technologies Corp
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Products and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Firmenich International SA
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Products and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Tate & Lyle Plc
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Products and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Archer-Daniels-Midland Co
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
10.5 Kerry Group Plc
10.5.1 Key Facts
10.5.2 Business Description
10.5.3 Products and Services
10.5.4 Financial Overview
10.5.5 SWOT Analysis
10.5.6 Key Developments
10.6 Carmi Flavor & Fragrance Co Inc
10.6.1 Key Facts
10.6.2 Business Description
10.6.3 Products and Services
10.6.4 Financial Overview
10.6.5 SWOT Analysis
10.6.6 Key Developments
10.7 Synergy Flavors Inc
10.7.1 Key Facts
10.7.2 Business Description
10.7.3 Products and Services
10.7.4 Financial Overview
10.7.5 SWOT Analysis
10.7.6 Key Developments
10.8 GEO Specialty Chemicals Inc
10.8.1 Key Facts
10.8.2 Business Description
10.8.3 Products and Services
10.8.4 Financial Overview
10.8.5 SWOT Analysis
10.8.6 Key Developments
10.9 Koninklijke DSM NV
10.9.1 Key Facts
10.9.2 Business Description
10.9.3 Products and Services
10.9.4 Financial Overview
10.9.5 SWOT Analysis
10.9.6 Key Developments
11. Appendix
List of Tables
Table 1. Asia Pacific Flavor Masking Agents Market Segmentation
Table 2. List of Vendors in the Value Chain
Table 3. Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Table 4. Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Type
Table 5. Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Application
Table 6. China Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Type
Table 7. China Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Application
Table 8. Japan Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Type
Table 9. Japan Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Application
Table 10. India Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Type
Table 11. India Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Application
Table 12. Australia Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Type
Table 13. Australia Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Application
Table 14. South Korea Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Type
Table 15. South Korea Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Application
Table 16. Rest of Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Type
Table 17. Rest of Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) - Application
List of Figures
Figure 1. Asia Pacific Flavor Masking Agents Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Asia Pacific Flavor Masking Agents Market
Figure 4. Asia Pacific Flavor Masking Agents Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Asia Pacific Flavor Masking Agents Market Revenue (US$ Thousand), 2020 - 2030
Figure 7. Asia Pacific Flavor Masking Agents Market Share (%) - Type, 2022 and 2030
Figure 8. Sweet: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 9. Salt: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 10. Fat: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 11. Bitter: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 12. Others: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 13. Asia Pacific Flavor Masking Agents Market Share (%) -Application, 2022 and 2030
Figure 14. Food and Beverages: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 15. Bakery and Confectionery: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 16. Dairy and Frozen Desserts: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 17. Beverages: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 18. Meat, Poultry, and Seafood: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 19. Meat Substitutes: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 20. Dairy Alternatives: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 21. RTE and RTC Meals: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 22. Other Food and Beverages: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 23. Pharmaceuticals and Nutraceuticals: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 24. Others: Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 25. Asia Pacific Flavor Masking Agents Market Revenue, By Key Countries, (2022) (US$ Th)
Figure 26. Asia Pacific Flavor Masking Agents Market Breakdown By Key Countries, 2022 And 2030 (%)
Figure 27. China Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 28. Japan Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 29. India Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 30. Australia Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 31. South Korea Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 32. Rest of Asia Pacific Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
1. Archer-Daniels-Midland Co
2. Carmi Flavor & Fragrance Co Inc
3. Firmenich International SA
4. GEO Specialty Chemicals Inc
5. Kerry Group Plc
6. Koninklijke DSM NV
7. Sensient Technologies Corp
8. Synergy Flavors Inc
9. Tate & Lyle Plc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific flavor masking agents market.
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