Report : Asia Pacific Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)
Finance Segment to Dominate APAC Ad Fraud Detection Tools Market during 2020–2028
According to a new market research study on “APAC Ad Fraud Detection Tools Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and End User” is expected to reach US$ 218.50 million by 2028 from 68.27 US$ million in 2021. The market is estimated to grow at a CAGR of 18.1% from 2021 to 2028. The report provides trends prevailing in the APAC ad fraud detection tools market along with the drivers and restraints pertaining to the market growth. SMEs widely using ad fraud detection at high pace is the major factor driving the growth of the APAC ad fraud detection tools market. However, issues associated with ad fraud detection tools usage being complex hinders the growth of APAC Ad fraud detection tools market.
APAC ad fraud detection tools market is segmented into type, end user, and country. Based on type, the APAC ad fraud detection tools market is bifurcated into website and mobile. In 2021, the mobile segment led the APAC ad fraud detection tools market and accounted for a larger market share. Based on end user, the APAC ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the APAC ad fraud detection tools market and accounted for the largest market share. Based on country, the APAC ad fraud detection tools market is segmented into Australia, China, India, Japan, South Korea, and rest of APAC. China held the largest market share in 2021.
In APAC, India is the worst-hit country by the COVID-19 outbreak. APAC caused a notable decline in several economic activities as the government authorities imposed strict lockdowns, travel bans, and business shutdowns. In 2020, with stringent regulations in APAC, the COVID-19 pandemic propelled the adoption of ad fraud detection solutions among advertisers/marketers because of rising advertisement fraudulent activities. Further, with the increasing number of start-up companies, the use of ad fraud detection and prevention tools is increasing because of shifting focus toward online marketing for small businesses, which creates a huge opportunity for ad fraud detection tools market players, for the prevention of ad fraudulent activities. As per the INTERPOL’s Website data of August 2020, the impact of COVID-19 on cybercrime has shown a significant increase in small businesses. Also, the increased online dependency for people across APAC is also creating new opportunities for adopting online advertising methods, which leads to digital ad frauds. Thus, the demand for ad fraud detections tools is likely to increase in the region during the forecast period.
AppsFlyer Ltd.; Adjust GmbH; Branch Metrics, Inc.; Interceptd (App Samurai Inc.); Singular Labs, Inc.; and TrafficGuard Pty Ltd are among the leading companies in the APAC ad fraud detection tools market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.
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