2030년까지 중남미 의료 CRM 시장 예측 - 지역 분석 - 배포 모드(클라우드 기반 및 온프레미스), 제품 유형(운영 CRM, 분석 CRM 및 협업 CRM), 애플리케이션(관계 관리, 사례 관리, 사례 조정)별 , 지역사회 봉사 활동 및 기타) 및 최종 사용자(제공자, 지불자 및 기타)
디지털 건강 및 모바일 CRM 솔루션의 수용 증가로 중남미 의료 CRM 시장 촉진
디지털 건강 및 모바일 고객 관계 관리 수용 증가 추세 의료 부문의 (CRM) 솔루션은 의료 CRM의 환경을 재편하고 있으며, 이에 따라 환자 참여, 가상 의료 서비스 제공 및 모바일 치료 조정을 간소화하는 혁신적인 플랫폼에 대한 수요를 촉진하고 있습니다. 디지털 건강에 대한 수용이 증가함에 따라 의료 산업은 디지털 채널, 모바일 기술 및 향상된 환자 경험을 활용하여 치료 제공 및 환자 만족도를 최적화하는 데 더욱 도움이 됩니다.
의료 인프라 내에서 디지털 건강을 수용하면 치료 조정 도구, 보안 메시징 플랫폼, 원격 치료 조정 기능을 통합하여 다중 채널 치료 상호 작용을 지원하고 임상의와 환자 간의 의사소통을 촉진하며 다양한 접점에서 환자 참여를 향상시키는 데 영향을 미칩니다. 또한 모바일 기술 및 애플리케이션의 급속한 발전, 모바일 건강을 기존 eHealth 서비스에 통합하기 위한 새로운 기회, 모바일 셀룰러 네트워크 범위의 지속적인 확장은 모바일 CRM과 같은 모바일 의료 솔루션의 확산을 지원하는 주요 요인 중 하나입니다. ITU(국제 전기 통신 연합) 추정에 따르면 2020년 기준으로 50억 명 이상의 무선 가입자가 있으며 그 중 70% 이상이 저소득 및 중간 소득 국가에 살고 있습니다. GSM 협회에 따르면 상업용 무선 전송은 전체 인구의 약 85%에 달했습니다. 즉, 전력망의 도달 범위를 훨씬 넘어서는 세계 인구입니다. 무선 통신의 확산은 원격 환자 모니터링 및 의료 예약과 같은 문제를 해결하는 데 도움을 줌으로써 치료 품질과 환자 건강을 향상시키고 매년 불필요한 의료 비용을 크게 절약하는 데 도움이 될 것입니다. 모바일 헬스(mHealth)의 적용은 앞으로 더욱 확대될 가능성이 높습니다. Salesforce에 따르면 병원의 약 52%가 모바일에 최적화된 환자 포털을 사용하는 58%를 포함하여 3가지 이상의 연결된 건강 기술을 사용하고 있습니다. 따라서 모바일 건강 솔루션의 적용이 증가하고 전 세계적으로 디지털 건강에 대한 수용이 증가함에 따라 다양한 의료 인프라에서 의료 CRM에 대한 수요가 증가할 것입니다.
중남미 헬스케어 CRM 시장 개요
브라질은 중남미에서 가장 큰 국가 중 하나입니다. 브라질은 네트워크, 데이터, 상호 운용성 및 기술에 대한 주요 투자를 통해 의료를 디지털화하고 건강 데이터를 더 효과적으로 활용하기 위한 10년 이상의 정책을 기반으로 1차 의료의 디지털 전환을 위해 몇 가지 긍정적인 접근 방식을 취했습니다. OECD에 따르면 브라질 정부는 공공 기관을 효율적이고 투명하게 만들고 시민과 기업의 요구에 부응하기 위해 디지털 도구와 데이터 사용을 추진해 왔습니다.
2020년 10월에 발표된 세계 질병 부담 연구에 따르면 브라질에서는 뇌졸중, 암, 만성 폐쇄성 폐질환(COPD), 알츠하이머병, 당뇨병 등 다양한 만성 및 감염성 질환의 유병률이 증가하고 있습니다. 이에 따라 질병부담 증가로 인한 환자 유입이 많아 헬스케어 CRM 소프트웨어의 활용도가 높아질 것이다. 또한 의료 비용 증가와 노인 인구 증가로 인해 의료 시설의 환자 흐름을 극복하기 위한 의료 CRM 소프트웨어의 개발 및 적용이 촉진되고 있습니다. 세계은행에 따르면 브라질의 의료 지출은 2020년 GDP의 10.31%로 2015년 8.91%에 비해 크게 증가했습니다. 또한 브라질의 노인 인구 증가로 인해 다양한 질병과 장애에 걸릴 위험이 높습니다. OECD는 2050년까지 브라질 인구의 65세 이상 인구가 21.9%로 2017년 8.9%에서 크게 증가할 것으로 예상하고 있다. 이에 따라 노인인구 증가, 뇌졸중, 알츠하이머병 등 질병 유병률 증가, 의료비 지출 증가는 브라질의 중남미 의료 CRM 시장 성장을 촉진합니다.
남중미 의료 CRM 시장 수익 및 2030년 예측(미화 백만 달러)
중남미 의료 CRM 시장 세분화
중남미 의료 CRM 시장은 배포 모드, 제품 유형으로 분류됩니다. , 애플리케이션, 최종 사용자 및 국가.
배포 모드를 기준으로 남미 및 중미 의료 CRM 시장은 클라우드 기반과 온프레미스로 양분됩니다. 클라우드 기반 부문은 2022년에 더 큰 시장 점유율을 차지했습니다.
제품 유형 측면에서 중남미 의료 CRM 시장은 운영 CRM, 분석 CRM 및 협업 CRM으로 분류됩니다. 운영 CRM 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.
애플리케이션별로 중남미 의료 CRM 시장은 관계 관리, 사례 관리, 사례 조정, 지역 사회 봉사 활동 등으로 분류됩니다. 관계 관리 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다. 사례 관리 부문은 질병 관리와 임상 시험 관계 관리로 더 세분화됩니다. 사례 조정 부문은 환자 정보 관리와 사전 승인/적격성으로 더 세분화됩니다. 지역사회 봉사 활동 부문은 추가 서비스 봉사 활동/홍보 및 지역 사회 건강 교육입니다.
최종 사용자별로 중남미 의료 CRM 시장은 제공자, 지불자 등으로 분류됩니다. 공급자 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.
국가별로 중남미 의료 CRM 시장은 브라질, 아르헨티나, 중남미 나머지 지역으로 분류됩니다. 브라질은 2022년 중남미 의료 CRM 시장 점유율을 장악했습니다.
International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Sage Group Plc, Salesforce Inc, SAP SE, SugarCRM Inc, Veeva Systems Inc와 Zendesk Inc는 중남미 의료 CRM 시장에서 활동하는 선두 기업 중 하나입니다.
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. South & Central America Healthcare CRM Market - Key Industry Dynamics
4.1 South & Central America Healthcare CRM Market - Key Industry Dynamics
4.2 Market Drivers
4.2.1 Growing Emphasis on Patient-Cantered Healthcare Delivery
4.2.2 Increasing Demand for Data-Driven Insights, Analytics, and Population Health Management
4.3 Market Restraints
4.3.1 Lack of Data Security and Concerns Related to Patient Information Privacy
4.4 Market Opportunities
4.4.1 Increasing Knowledge About Internet of Things and Artificial Intelligence
4.5 Future Trends
4.5.1 Increasing Acceptance of Digital Health and Mobile CRM Solutions
4.6 Impact of Drivers and Restraints:
5. Healthcare CRM Market - South & Central America Market Analysis
5.1 South & Central America Healthcare CRM Market Revenue (US$ Million), 2022 - 2030
5.2 South & Central America Healthcare CRM Market Forecast and Analysis
6. South & Central America Healthcare CRM Market Analysis - By Deployment Mode
6.1 Cloud Based
6.1.1 Overview
6.1.2 Cloud Based Market, Revenue and Forecast to 2030 (US$ Million)
6.2 On-premise
6.2.1 Overview
6.2.2 On-premise Market, Revenue and Forecast to 2030 (US$ Million)
7. South & Central America Healthcare CRM Market Analysis - By Product Type
7.1 Operational CRM
7.1.1 Overview
7.1.2 Operational CRM Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Analytical CRM
7.2.1 Overview
7.2.2 Analytical CRM Market, Revenue and Forecast to 2030 (US$ Million)
7.3 Collaborative CRM
7.3.1 Overview
7.3.2 Collaborative CRM Market, Revenue and Forecast to 2030 (US$ Million)
8. South & Central America Healthcare CRM Market Analysis - By Application
8.1 Relationship Management
8.1.1 Overview
8.1.2 Relationship Management Market, Revenue and Forecast to 2030 (US$ Million)
8.2 Case Management
8.2.1 Overview
8.2.2 Case Management Market, Revenue and Forecast to 2030 (US$ Million)
8.3 Case Coordination
8.3.1 Overview
8.3.2 Case Coordination Market, Revenue and Forecast to 2030 (US$ Million)
8.4 Community Outreach
8.4.1 Overview
8.4.2 Community Outreach Market, Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
9. South & Central America Healthcare CRM Market Analysis - By End User
9.1 Providers
9.1.1 Overview
9.1.2 Providers Market, Revenue and Forecast to 2030 (US$ Million)
9.2 Payers
9.2.1 Overview
9.2.2 Payers Market, Revenue and Forecast to 2030 (US$ Million)
9.3 Others
9.3.1 Overview
9.3.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
10. South & Central America Healthcare CRM Market - Country Analysis
10.1 South & Central America Healthcare CRM Market Revenue and Forecast and Analysis - By Country
10.1.1 South & Central America Healthcare CRM Market Revenue and Forecast and Analysis - By Country
10.1.1.1 Brazil: South & Central America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.1.1 Brazil: South & Central America Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.1.2 Brazil: South & Central America Healthcare CRM Market Breakdown by Product Type
10.1.1.1.3 Brazil: South & Central America Healthcare CRM Market Breakdown by Application
10.1.1.1.3.1 Brazil: South & Central America Healthcare CRM Market Breakdown by Case Management
10.1.1.1.3.2 Brazil: South & Central America Healthcare CRM Market Breakdown by Community Outreach
10.1.1.1.3.3 Brazil: South & Central America Healthcare CRM Market Breakdown by Case Coordination
10.1.1.1.4 Brazil: South & Central America Healthcare CRM Market Breakdown by End User
10.1.1.2 Argentina: South & Central America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.2.1 Argentina: South & Central America Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.2.2 Argentina: South & Central America Healthcare CRM Market Breakdown by Product Type
10.1.1.2.3 Argentina: South & Central America Healthcare CRM Market Breakdown by Application
10.1.1.2.3.1 Argentina: South & Central America Healthcare CRM Market Breakdown by Case Management
10.1.1.2.3.2 Argentina: South & Central America Healthcare CRM Market Breakdown by Community Outreach
10.1.1.2.3.3 Argentina: South & Central America Healthcare CRM Market Breakdown by Case Coordination
10.1.1.2.4 Argentina: South & Central America Healthcare CRM Market Breakdown by End User
10.1.1.3 Rest of South & Central America: South & Central America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.3.1 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.3.2 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Product Type
10.1.1.3.3 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Application
10.1.1.3.3.1 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Case Management
10.1.1.3.3.2 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Community Outreach
10.1.1.3.3.3 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Case Coordination
10.1.1.3.4 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by End User
11. Healthcare CRM Market Industry Landscape
11.1 Overview
12. Company Profiles
12.1 Pegasystems Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Sage Group Plc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 IQVIA Holdings Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Zendesk Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 SugarCRM Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 SAP SE
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Veeva Systems Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Oracle Corp
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Microsoft Corp
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Salesforce Inc
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 International Business Machines Corp
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary of Terms
List of Tables
Table 1. South & Central America Healthcare CRM Market Segmentation
Table 2. Largest Healthcare Data Breaches (2009-2022) as per the HIPAA Journal
Table 3. South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million) - By Deployment Mode
Table 5. South & Central America Healthcare CRM Market - Revenue and Forecast to 2030(US$ Million) - By Product Type
Table 6. South & Central America Healthcare CRM Market - Revenue and Forecast to 2030(US$ Million) - By Application
Table 7. South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million) - By End User
Table 8. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 9. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 10. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 11. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 12. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 13. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 14. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 15. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 16. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 17. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 18. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 19. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 20. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 21. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 22. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 23. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 24. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 25. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 26. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 27. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 28. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 29. Recent Growth Strategies in the Healthcare CRM Market
Table 30. Glossary of Terms, Healthcare CRM Market
List of Figures
Figure 1. South & Central America Healthcare CRM Market Segmentation, By Country
Figure 2. Impact Analysis of Drivers and Restraints
Figure 3. South & Central America Healthcare CRM Market Revenue (US$ Million), 2022 - 2030
Figure 4. South & Central America Healthcare CRM Market Share (%) - By Deployment Mode, 2022 and 2030
Figure 5. Cloud Based Market Revenue and Forecasts to 2030 (US$ Million)
Figure 6. On-premise Market Revenue and Forecasts to 2030 (US$ Million)
Figure 7. South & Central America Healthcare CRM Market Share (%) - By Product Type, 2022 and 2030
Figure 8. Operational CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Analytical CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Collaborative CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. South & Central America Healthcare CRM Market Share (%) - By Application, 2022 and 2030
Figure 12. Relationship Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Case Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Case Coordination Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Community Outreach Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. South & Central America Healthcare CRM Market Share (%) - By End User, 2022 and 2030
Figure 18. Providers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Payers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. South & Central America Healthcare CRM Market Breakdown by Key Countries - Revenue (2022) (US$ Million)
Figure 22. South & Central America Healthcare CRM Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 23. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 24. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 25. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
1. International Business Machines Corp
2. IQVIA Holdings Inc
3. Microsoft Corp
4. Oracle Corp
5. Pegasystems Inc
6. Sage Group Plc
7. Salesforce Inc
8. SAP SE
9. SugarCRM Inc
10. Veeva Systems Inc
11. Zendesk Inc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America healthcare CRM market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the South & Central America healthcare CRM market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America healthcare CRM market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.