At 9.6% CAGR, South & Central America Healthcare CRM Market is Projected to be Worth US$ 474.97 Million by 2030, says Business Market Insights

According to Business Market Insights' research, the South & Central America healthcare CRM market was valued at US$ 227.90 million in 2022 and is expected to reach US$ 474.97 million by 2030, registering a CAGR of 9.6% from 2022 to 2030. Increasing knowledge about internet of things and artificial intelligence and increasing acceptance of digital health and mobile CRM solutions are among the critical factors attributed to drive the South & Central America hearing market growth.

From 2011 to 2020, a significantly larger number of devices were connected to the internet than ever before, and this trend will continue steadily in the coming decades. The emergence of the Internet of Things (IoT) has propelled the development of various health practices to improve population health. Many services and applications of IoT in healthcare-eHealth, health analytics, mobile health (mHealth), ambient assisted living, semantic devices, wearable devices and smartphones, and community-based healthcare-have been examined in several recent studies. These services have been extensively informative and can be used for a variety of purposes across single condition and cluster condition management, including allowing healthcare professionals to track and monitor patient progress remotely, improving self-management of chronic conditions, assisting in the early detection of abnormalities, and accelerating symptom identification and clinical diagnoses. Further, IoT-powered apps have the potential to make better use of healthcare resources while providing high-quality, low-cost medical treatment. Thus, the emergence of the IoT will likely promote patient engagement through hardware and CRM software in healthcare facilities to automate processes and relationship management.

Additionally, integrating AI and machine learning capabilities within healthcare CRM represents an opportunity for enhancing patient risk stratification, personalized care pathways, and proactive patient interaction, aligning with the trend toward data-driven predictive healthcare interventions. Various companies such as Salesforce, Actium, and Veeva Systems have launched AI-based healthcare CRM. For instance, in October 2023, Salesforce announced the launch of Life Sciences Cloud, an AI-based CRM for pharma and MedTech organizations to help them speed up drug and device development, enlist and retain patients across the clinical trial journey, and leverage AI to deliver personalized customer experiences. Thus, the mentioned factors will likely propel the demand for healthcare CRM in healthcare infrastructure and boost the market growth.

On the contrary, the lack of data security and concerns related to patient information privacy hampers the growth of South & Central America healthcare CRM market.

Based on deployment mode, the South & Central America healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held 59.9% market share in 2022, amassing US$ 136.62 million. It is projected to garner US$ 293.39 million by 2030 to register 10.0% CAGR during 2022-2030.

In terms of product type, the South & Central America healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held 54.9% share of South & Central America healthcare CRM market in 2022, amassing US$ 125.13 million. It is anticipated to garner US$ 269.97 million by 2030 to expand at 10.1% CAGR during 2022-2030.

By application, the South & Central America healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held 37.6% share of South & Central America healthcare CRM market in 2022, amassing US$ 85.69 million. It is projected to garner US$ 184.88 million by 2030 to expand at 10.1% CAGR from 2022 to 2030. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.

By end user, the South & Central America healthcare CRM market is segmented into providers, payers, and others. The providers segment held 45.6% share of South & Central America healthcare CRM market in 2022, amassing US$ 103.98 million. It is anticipated to garner US$ 224.25 million by 2030 to expand at 10.1% CAGR during 2022-2030.

By country, the South & Central America healthcare CRM market is segmented into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that Brazil captured 53.0% share of South & Central America healthcare CRM market in 2022. It was assessed at US$ 120.71 million in 2022 and is likely to hit US$ 261.29 million by 2030, registering a CAGR of 10.1% during 2022-2030.

Key players operating in the South & Central America healthcare CRM market are International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Sage Group Plc, Salesforce Inc, SAP SE, SugarCRM Inc, Veeva Systems Inc, and Zendesk Inc, among others.


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