市场介绍
通过短信服务 (SMS) 发送消息可确保最大程度地覆盖客户,即使在最偏远的地区也是如此。推动应用对个人 (A2P) SMS 的采用的主要因素之一。许多行业都倾向于选择 SMS 进行营销和其他相关活动。 SMS 还被用于安全认证应用,尤其是银行和电子商务企业。 A2P SMS 的表现优于个人对个人 (P2P) SMS,这推动 A2P SMS 市场参与者推出更多创新产品和解决方案。
此外,不断增长的营销和促销活动的重要性迫使营销人员寻找不同的沟通渠道进行业务促销,这极大地推动了 A2P SMS 的发展。媒体与娱乐、旅游和运输行业以及零售和电子商务行业是互动服务、CRM 服务和促销活动中 A2P SMS 的主要采用者。
< strong>市场概况和动态
亚太地区和南美地区2021年中美洲A2P短信市场价值为275.663亿美元,预计到2028年将达到381.5643亿美元;预计 2021 年至 2028 年复合年增长率为 4.8%。短信可以发送给有电信网络覆盖的最偏远地区的移动用户,这使其成为最简单的数字通信模式之一。此外,该服务可以在基本手机上使用,不需要互联网连接。 SMS 服务的灵活性和覆盖范围比基于互联网的消息服务大得多,而且预付费移动订阅的好处是即使用户在使用后未能订阅,仍然可以接收 SMS。此外,与 OTT 移动消息应用程序和电子邮件相比,SMS 往往会在几分钟内实现更高的阅读率和更高的参与率。此外,医疗机构、银行、车辆运输系统、旅行社和其他最终用户使用应用程序到个人 (A2P) SMS 来向其客户提供更新。因此,SMS 的更大覆盖范围和灵活性等优势有助于 A2P SMS 的广泛采用。
关键细分市场
A2P SMS 市场根据应用程序、垂直领域和地理位置进行细分。按应用划分,市场分为促销和营销服务、CRM—客户关系管理服务、推送内容服务等。根据垂直方向,市场分为 BFSI、零售和零售业。电子商务、媒体和娱乐、旅游和酒店业、医疗保健、政府等。从地理上看,市场分为亚太地区和南美洲。
主要来源和上市公司
Anam Technologies 是门禁领域的几家顶级公司;中国电信国际有限公司;康维瓦;核心谈话;信息比普有限公司;塔塔通讯有限公司;银街; Twilio 公司;及云片。其他各种市场参与者通过新技术和产品为 A2P SMS 市场的发展做出了贡献。
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亚太地区、南太平洋地区和南太平洋地区中美洲 A2P SMS 市场细分
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亚太地区和南太平洋地区中美洲 A2P 短信市场 - 提及的公司
Strategic insights for Asia-Pacific and South & Central America A2P SMS involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
Report Attribute | Details |
---|---|
Market size in 2021 | US$ 27,566.30 Million |
Market Size by 2028 | US$ 38,156.43 Million |
Global CAGR (2021 - 2028) | 4.8% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By 应用程序
|
Regions and Countries Covered | 亚太地区
|
Market leaders and key company profiles |
The regional scope of Asia-Pacific and South & Central America A2P SMS refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The List of Companies - Asia-Pacific and South & Central America A2P SMS Market
The Asia-Pacific and South & Central America A2P SMS Market is valued at US$ 27,566.30 Million in 2021, it is projected to reach US$ 38,156.43 Million by 2028.
As per our report Asia-Pacific and South & Central America A2P SMS Market, the market size is valued at US$ 27,566.30 Million in 2021, projecting it to reach US$ 38,156.43 Million by 2028. This translates to a CAGR of approximately 4.8% during the forecast period.
The Asia-Pacific and South & Central America A2P SMS Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia-Pacific and South & Central America A2P SMS Market report:
The Asia-Pacific and South & Central America A2P SMS Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Asia-Pacific and South & Central America A2P SMS Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Asia-Pacific and South & Central America A2P SMS Market value chain can benefit from the information contained in a comprehensive market report.