Asia-Pacific and South & Central America A2P SMS Market

Market Introduction

Messaging through short messaging services (SMS) ensures maximum customer reach, even in the remotest part, which is one of the major factors driving the adoption of application-to-person (A2P) SMS. Many industries are preferably opting for SMS for marketing and other allied activities. The SMS are also being adopted for security authentication applications, especially by banking and e-commerce players. The A2P SMS are outperforming the person-to-person (P2P) SMS, which is propelling the A2P SMS market players to launch more innovative products and solutions.

Further, the growing importance of marketing and promotional campaigns is compelling marketers to find different communication channels for business promotions, which is driving significant traction toward A2P SMS. The media & entertainment, travel and transport industry, and retail and e-commerce industries are among the major adopters of A2P SMS for interactive services, CRM services, and promotional campaigns.

 Market Overview and Dynamics

The Asia-Pacific and South & Central America A2P SMS market was valued at US$ 27,566.30 million in 2021 and is projected to reach US$ 38,156.43 million by 2028; it is expected to grow at a CAGR of 4.8% from 2021 to 2028. SMS can be delivered to a mobile subscriber in the remotest region where there is a telecom network coverage, which makes it one of the simplest modes of digital communications. Also, the service can be used on basic mobiles and doesn’t require an internet connection. The flexibility and reach of SMS services are much greater than internet-based messenger services, and the benefits of pre-paid mobile subscription still receiving SMS even if a user fails to subscribe after its usage. Further, SMS tends to achieve a greater read rate within minutes along with higher engagement rates than the OTT mobile messaging apps and e-mails. Further, the application-to-person (A2P) SMS are used by healthcare facilities, banks, vehicle hauling systems, travel agencies, and other end users to provide updates to their customers. Thus, the benefits such as greater reach and flexibility of SMS are contributing to the high adoption of A2P SMS.

Key Market Segments

The A2P SMS market is segmented on the basis of application, vertical, and geography. By application, the market is segmented into promotional and marketing services, CRM—customer relationship management services, pushed content services, and others. Based on vertical, the market is segmented into BFSI, retail & e-commerce, media & entertainment, travel & hospitality, healthcare, government, and others. Geographically, the market is bifurcated into Asia Pacific and South America.

Major Sources and Companies Listed

A few top companies operating in the field of access control are Anam Technologies; China Telecom Global Limited; Comviva; Coretalk; Infobip ltd.; Tata Communications Limited; Silverstreet; Twilio, Inc.; and Yunpian. Various other market players contributing to the A2P SMS market proliferation with new technologies and offerings.

Reasons to Buy Report

• To understand the Asia-Pacific and South & Central America A2P SMS market landscape and identify market segments that are most likely to guarantee a strong return
• To stay ahead of the race by comprehending the ever-changing competitive market landscape
• To efficiently plan mergers and acquisitions, and partnership deals in the Asia-Pacific and South & Central America A2P SMS market by identifying market segments with the most promising sales
• To gain assistance in making knowledgeable business decisions from the perceptive and comprehensive analysis of performance of various market segments
• To obtain revenue forecast for the Asia-Pacific and South & Central America A2P SMS market based on various segments for the period of 2020–2028

ASIA-PACIFIC AND SOUTH & CENTRAL AMERICA A2P SMS MARKET SEGMENTATION

By Application

• Promotional and Marketing Services
• CRM—Customer Relationship Management Services
• Pushed Content Services
• Others

By Vertical

• BFSI
• Retail & E-Commerce
• Media & Entertainment
• Travel & Hospitality
• Healthcare
• Government
• Others

Asia-Pacific and South & Central America A2P SMS Market - Companies Mentioned

• Anam Technologies
• China Telecom Global Limited
• Comviva
• Coretalk
• Infobip ltd.
• Tata Communications Limited
• Silverstreet
• Twilio, Inc.
• Yunpian

Asia-Pacific and South & Central America A2P SMS Market Strategic Insights

Asia-Pacific and South & Central America A2P SMS Market Segmentation Analysis

Asia-Pacific and South & Central America A2P SMS Market Report Highlights

Asia-Pacific and South & Central America A2P SMS Report Scope

Asia-Pacific and South & Central America A2P SMS Market Country and Regional Insights