Asia-Pacific and South & Central America A2P SMS Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Application (Promotional and Marketing Services, CRM—Customer Relationship Management Services, Pushed Content Services, and Others) and Vertical (BFSI, Retail & E-Commerce, Media & Entertainment, Travel & Hospitality, Healthcare, Government, and Others)

Name: Asia-Pacific and South & Central America A2P SMS Market
SKU: Technology, Media and Telecommunications
Rating: 4.9 (15 reviews)

Market Introduction

Messaging through short messaging services (SMS) ensures maximum customer reach, even in the remotest part, which is one of the major factors driving the adoption of application-to-person (A2P) SMS. Many industries are preferably opting for SMS for marketing and other allied activities. The SMS are also being adopted for security authentication applications, especially by banking and e-commerce players. The A2P SMS are outperforming the person-to-person (P2P) SMS, which is propelling the A2P SMS market players to launch more innovative products and solutions.

Further, the growing importance of marketing and promotional campaigns is compelling marketers to find different communication channels for business promotions, which is driving significant traction toward A2P SMS. The media & entertainment, travel and transport industry, and retail and e-commerce industries are among the major adopters of A2P SMS for interactive services, CRM services, and promotional campaigns.

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Market Overview and Dynamics

The Asia-Pacific and South & Central America A2P SMS market was valued at US$ 27,566.30 million in 2021 and is projected to reach US$ 38,156.43 million by 2028; it is expected to grow at a CAGR of 4.8% from 2021 to 2028. SMS can be delivered to a mobile subscriber in the remotest region where there is a telecom network coverage, which makes it one of the simplest modes of digital communications. Also, the service can be used on basic mobiles and doesn’t require an internet connection. The flexibility and reach of SMS services are much greater than internet-based messenger services, and the benefits of pre-paid mobile subscription still receiving SMS even if a user fails to subscribe after its usage. Further, SMS tends to achieve a greater read rate within minutes along with higher engagement rates than the OTT mobile messaging apps and e-mails. Further, the application-to-person (A2P) SMS are used by healthcare facilities, banks, vehicle hauling systems, travel agencies, and other end users to provide updates to their customers. Thus, the benefits such as greater reach and flexibility of SMS are contributing to the high adoption of A2P SMS.

Key Market Segments

The A2P SMS market is segmented on the basis of application, vertical, and geography. By application, the market is segmented into promotional and marketing services, CRM—customer relationship management services, pushed content services, and others. Based on vertical, the market is segmented into BFSI, retail & e-commerce, media & entertainment, travel & hospitality, healthcare, government, and others. Geographically, the market is bifurcated into Asia Pacific and South America.

Major Sources and Companies Listed

A few top companies operating in the field of access control are Anam Technologies; China Telecom Global Limited; Comviva; Coretalk; Infobip ltd.; Tata Communications Limited; Silverstreet; Twilio, Inc.; and Yunpian. Various other market players contributing to the A2P SMS market proliferation with new technologies and offerings.

Reasons to Buy Report

To understand the Asia-Pacific and South & Central America A2P SMS market landscape and identify market segments that are most likely to guarantee a strong return
To stay ahead of the race by comprehending the ever-changing competitive market landscape
To efficiently plan mergers and acquisitions, and partnership deals in the Asia-Pacific and South & Central America A2P SMS market by identifying market segments with the most promising sales
To gain assistance in making knowledgeable business decisions from the perceptive and comprehensive analysis of performance of various market segments
To obtain revenue forecast for the Asia-Pacific and South & Central America A2P SMS market based on various segments for the period of 2020–2028

ASIA-PACIFIC AND SOUTH & CENTRAL AMERICA A2P SMS MARKET SEGMENTATION

By Application

Promotional and Marketing Services
CRM—Customer Relationship Management Services
Pushed Content Services
Others

By Vertical

Asia-Pacific and South & Central America A2P SMS Market - Companies Mentioned

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Asia-Pacific and South and Central America A2P SMS Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 Asia-Pacific– PEST Analysis

4.2.2 South and Central America – PEST Analysis

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. A2P SMS Market – Key Market Dynamics

5.1 Key Market Drivers

5.1.1 High Flexibility and Reach of SMS

5.1.2 Increase in Number of Mobile Phone Subscribers

5.1 Market Restraints

5.1.1 Rise in SIM Farms and SMS Spam Filters

5.2 Key Market Opportunities

5.2.1 Creation of Business-as-a-Service Platform

5.3 Future Trends

5.3.1 Growth of Cloud-Based A2P SMS Solutions

5.4 Impact Analysis of Drivers and Restraints

6. A2P SMS – Asia-Pacific and South and Central America Market Analysis

6.1 Asia-Pacific and South and Central America A2P SMS Market Overview

6.2 Asia-Pacific and South and Central America A2P SMS Market – Revenue, and Forecast to 2028 (US$ Million)

6.3 Market Positioning – Asia-Pacific and South and Central America Market Players Ranking

7. A2P SMS Market Analysis – By Application

7.1 Overview

7.2 A2P SMS Market, By Application (2020 and 2028)

7.3 Promotional and Marketing Services

7.3.1 Overview

7.3.2 Promotional and Marketing Services: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

7.4 CRM - Customer Relationship Management services

7.4.1 Overview

7.4.2 CRM - Customer Relationship Management services: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Pushed content services

7.5.1 Overview

7.5.2 Pushed content services: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

7.6 Others

7.6.1 Overview

7.6.2 Others: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

8. A2P SMS Market – By Vertical

8.1 Overview

8.2 A2P SMS Market, by Vertical (2020 and 2028)

8.3 BFSI

8.3.1 Overview

8.3.2 BFSI: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Retail and E-Commerce

8.4.1 Overview

8.4.2 Retail and E-Commerce: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Media and Entertainment

8.5.1 Overview

8.5.2 Media and Entertainment: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

8.6 Travel and Hospitality

8.6.1 Overview

8.6.2 Travel and Hospitality: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

8.7 Healthcare

8.7.1 Overview

8.7.2 Healthcare: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

8.8 Government

8.8.1 Overview

8.8.2 Government: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

8.9 Others

8.9.1 Overview

8.9.2 Others: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9. A2P SMS Market – Regional Analysis

9.1 Asia-Pacific: A2P SMS Market

9.1.1 Asia-Pacific: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.1.2 Asia-Pacific: A2P SMS Market, by Application

9.1.3 Asia-Pacific: A2P SMS Market, by Vertical

9.1.4 Asia-Pacific: A2P SMS Market, by Key Country

9.1.4.1 Australia: A2P SMS Market – Revenue and Forecast to 2028 (Australia$ Million)

9.1.4.1.1 Australia: A2P SMS Market, by Application

9.1.4.1.2 Australia: A2P SMS Market, by Vertical

9.1.4.2 China: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.1.4.2.1 China: A2P SMS Market, by Application

9.1.4.2.2 China: A2P SMS Market, by Vertical

9.1.4.3 India: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.1.4.3.1 India: A2P SMS Market, by Application

9.1.4.3.2 India: A2P SMS Market, by Vertical

9.1.4.4 Japan: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.1.4.4.1 Japan: A2P SMS Market, by Application

9.1.4.4.2 Japan: A2P SMS Market, by Vertical

9.1.4.5 South Korea: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.1.4.5.1 South Korea: A2P SMS Market, by Application

9.1.4.5.2 South Korea: A2P SMS Market, by Vertical

9.1.4.6 Indonesia: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.1.4.6.1 Indonesia: A2P SMS Market, by Application

9.1.4.6.2 Indonesia: A2P SMS Market, by Vertical

9.1.4.7 Singapore: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.1.4.7.1 Singapore: A2P SMS Market, by Application

9.1.4.7.2 Singapore: A2P SMS Market, by Vertical

9.1.4.8 Rest of Asia-Pacific: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.1.4.8.1 Rest of Asia-Pacific: A2P SMS Market, by Application

9.1.4.8.2 Rest of Asia-Pacific: A2P SMS Market, by Vertical

9.2 South and Central America: A2P SMS Market

9.2.1 South and Central America: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.2.2 South and Central America: A2P SMS Market, by Application

9.2.3 South and Central America: A2P SMS Market, by Vertical

9.2.4 South and Central America: A2P SMS Market, by Key Country

9.2.4.1 Brazil: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.2.4.1.1 Brazil: A2P SMS Market, by Application

9.2.4.1.2 Brazil: A2P SMS Market, by Vertical

9.2.4.2 Argentina: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.2.4.2.1 Argentina: A2P SMS Market, by Application

9.2.4.2.2 Argentina: A2P SMS Market, by Vertical

9.2.4.3 Rest of South and Central America: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

9.2.4.3.1 Rest of South and Central America: A2P SMS Market, by Application

9.2.4.3.2 Rest of South and Central America: A2P SMS Market, by Vertical

10. Asia-Pacific and South and Central America A2P SMS Market- COVID-19 Impact Analysis

10.1 Asia-Pacific

10.2 South and Central America

11. Industry Landscape

11.1 Overview

11.2 Market Initiative

11.3 New Product Development

12. Company Profiles

12.1 ANAM Technologies

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Comviva

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 Coretalk

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 Infobip ltd.

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 Route Mobile

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 Silverstreet

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

12.7 Tata communication

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Products and Services

12.7.4 Financial Overview

12.7.5 SWOT Analysis

12.7.6 Key Developments

12.8 TWILIO INC

12.8.1 Key Facts

12.8.2 Business Description

12.8.3 Products and Services

12.8.4 Financial Overview

12.8.5 SWOT Analysis

12.8.6 Key Developments

12.9 Yunpian

12.9.1 Key Facts

12.9.2 Business Description

12.9.3 Products and Services

12.9.4 Financial Overview

12.9.5 SWOT Analysis

12.9.6 Key Developments

12.10 China Telecom Global Limited

12.10.1 Key Facts

12.10.2 Business Description

12.10.3 Products and Services

12.10.4 Financial Overview

12.10.5 SWOT Analysis

12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners

13.2 Word Index

LIST OF TABLES

Table 1. Asia-Pacific and South and Central America A2P SMS Market – Revenue, and Forecast to 2028 (US$ Million)

Table 2. Asia-Pacific: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 3. Asia-Pacific: A2P SMS Market, by Vertical – Revenue and Forecast to 2028 (US$ Million)

Table 4. Asia-Pacific A2P SMS Market, by Country – Revenue and Forecast to 2028 (US$ Million)

Table 5. Australia: A2P SMS Market, by Application –Revenue and Forecast to 2028 (Australia$ Million)

Table 6. Australia: A2P SMS Market, by Vertical –Revenue and Forecast to 2028 (Australia$ Million)

Table 7. China: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 8. China: A2P SMS Market, by Vertical –Revenue and Forecast to 2028 (China$ Million)

Table 9. India: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 10. India: A2P SMS Market, by Vertical –Revenue and Forecast to 2028 (India$ Million)

Table 11. Japan: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 12. Japan: A2P SMS Market, by Vertical –Revenue and Forecast to 2028 (Japan$ Million)

Table 13. South Korea: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 14. South Korea: A2P SMS Market, by Vertical –Revenue and Forecast to 2028 (South Korea$ Million)

Table 15. Indonesia: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 16. Indonesia: A2P SMS Market, by Vertical –Revenue and Forecast to 2028 (Indonesia$ Million)

Table 17. Singapore: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 18. Singapore: A2P SMS Market, by Vertical –Revenue and Forecast to 2028 (Singapore$ Million)

Table 19. Rest of Asia-Pacific: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 20. Rest of Asia-Pacific: A2P SMS Market, by Vertical –Revenue and Forecast to 2028 (Rest of Asia-Pacific$ Million)

Table 21. South and Central America: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 22. South and Central America: A2P SMS Market, by Vertical – Revenue and Forecast to 2028 (US$ Million)

Table 23. South and Central America A2P SMS Market, by Country – Revenue and Forecast to 2028 (US$ Million)

Table 24. Brazil: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 25. Brazil: A2P SMS Market, by Vertical – Revenue and Forecast to 2028 (US$ Million)

Table 26. Argentina: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 27. Argentina: A2P SMS Market, by Vertical – Revenue and Forecast to 2028 (US$ Million)

Table 28. Rest of South and Central America: A2P SMS Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 29. Rest of South and Central America: A2P SMS Market, by Vertical – Revenue and Forecast to 2028 (US$ Million)

Table 30. List of Abbreviation

LIST OF FIGURES

Figure 1. Asia-Pacific and South and Central America A2P SMS Market Segmentation

Figure 2. Asia-Pacific and South and Central America A2P SMS Market Segmentation – By Geography

Figure 3. Asia-Pacific and South and Central America A2P SMS Market Overview

Figure 4. Promotional And Marketing Services Application to Dominate the Asia-Pacific and South and Central America A2P SMS Market

Figure 5. BFSI Vertical to Dominate the Asia-Pacific and South and Central America A2P SMS Market

Figure 6. Asia-Pacific– PEST Analysis

Figure 7. South and Central America – PEST Analysis

Figure 8. Asia-Pacific and South and Central America A2P SMS Market – Ecosystem Analysis

Figure 9. Expert Opinion

Figure 10. Asia-Pacific and South and Central America A2P SMS Market Impact Analysis of Drivers and Restraints

Figure 11. Asia-Pacific and South and Central America: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12. A2P SMS Market Revenue Share, by Application (2020 and 2028)

Figure 13. Promotional and Marketing Services: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14. CRM - Customer Relationship Management services: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. Pushed content services: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. Others: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. A2P SMS Market Revenue Share, by Vertical (2020 and 2028)

Figure 18. BFSI: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. Retail and E-Commerce: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. Media and Entertainment: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. Travel and Hospitality: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22. Healthcare: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Government: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. Others: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. Asia-Pacific: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Asia-Pacific: A2P SMS Market Revenue Share, by Application (2020 and 2028)

Figure 27. Asia-Pacific: A2P SMS Market Revenue Share, by Vertical (2020 and 2028)

Figure 28. Asia-Pacific: A2P SMS Market Revenue Share, by Key Country (2020 and 2028)

Figure 29. Australia: A2P SMS Market – Revenue and Forecast to 2028 (Australia$ Million)

Figure 30. China: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31. India: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32. Japan: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33. South Korea: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34. Indonesia: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 35. Singapore: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 36. Rest of Asia-Pacific: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 37. South and Central America: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 38. South and Central America: A2P SMS Market Revenue Share, by Application (2020 and 2028)

Figure 39. South and Central America: A2P SMS Market Revenue Share, by Vertical (2020 and 2028)

Figure 40. South and Central America: A2P SMS Market Revenue Share, by Key Country (2020 and 2028)

Figure 41. Brazil: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 42. Argentina: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 43. Rest of South and Central America: A2P SMS Market – Revenue and Forecast to 2028 (US$ Million)

Figure 44. Impact of COVID-19 Pandemic on Asia-Pacific A2P SMS Market

Figure 45. Impact of COVID-19 Pandemic on South and Central America A2P SMS Market

The List of Companies - Asia-Pacific and South & Central America A2P SMS Market

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Asia-Pacific and South and Central America A2P SMS market
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The key findings and recommendations highlight crucial progressive industry trends in the Asia-Pacific and South and Central America A2P SMS market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Asia-Pacific and South and Central America market trends and outlook coupled with the factors driving the market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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