南美和中美医疗保健 CRM 市场预测至 2030 年 - 区域分析 - 按部署模式（基于云和本地）、产品类型（运营 CRM、分析 CRM 和协作 CRM）、应用程序（关系管理、案例管理、案例协调、社区拓展等）和最终用户（提供商、付款人等）
数字健康和移动 CRM 解决方案的接受度不断提高，推动了南美和中美医疗保健 CRM 市场的发展
医疗保健领域接受数字健康和移动客户关系管理 (CRM) 解决方案的趋势日益增强，这正在重塑医疗保健 CRM 的格局，从而推动对简化患者参与、虚拟医疗保健交付和移动护理协调的创新平台的需求。数字健康的接受度不断提高进一步帮助医疗保健行业利用数字渠道、移动技术和增强的患者体验来优化医疗服务和患者满意度。
医疗保健基础设施中对数字健康的接受影响着整合护理协调工具、安全消息传递平台和远程护理协调能力，以支持多渠道护理互动，促进临床医生与患者的沟通，并增强跨不同接触点的患者参与度。此外，移动技术和应用的快速发展、将移动医疗融入现有电子医疗服务的新机遇以及移动蜂窝网络覆盖范围的不断扩大，都是支持移动 CRM 等移动医疗解决方案普及的主要因素。根据国际电信联盟 (ITU) 的估计，2020 年无线用户超过 50 亿，其中 70% 以上生活在中低收入国家。根据 GSM 协会的数据，商业无线传输已覆盖全球约 85% 的人口，远远超出了电网的覆盖范围。无线通信的普及将有助于提高护理质量和患者健康，并通过简单地协助解决远程患者监控和医疗安排等问题，每年节省大量不必要的医疗费用。移动医疗的应用可能会在未来几年扩大。根据 Salesforce 的数据，约 52% 的医院使用三种或更多种联网医疗技术，其中 58% 的医院使用针对移动设备优化的患者门户。因此，移动医疗解决方案的应用日益增多，全球对数字医疗的接受度不断提高，将增加各种医疗基础设施对医疗 CRM 的需求。
南美和中美洲医疗保健 CRM 市场概览
巴西是南美和中美洲最大的国家之一。巴西在十多年的医疗保健数字化和更好地利用健康数据政策的基础上，采取了多项积极的措施，并在网络、数据、互操作性和技能方面进行了重点投资。据经合组织称，巴西政府一直在推动使用数字工具和数据，使其公共机构高效、透明，并能响应公民和企业的需求。
根据 2020 年 10 月发布的全球疾病负担研究，巴西各种慢性和传染病的发病率不断上升，如中风、癌症、慢性阻塞性肺病 (COPD)、阿尔茨海默病和糖尿病。因此，由于疾病负担加重导致患者流量大，医疗保健 CRM 软件的使用将会增加。此外，不断增加的医疗支出和不断增长的老年人口推动了医疗保健 CRM 软件的开发和应用，以克服医疗机构的患者流量。根据世界银行的数据，2020 年巴西的医疗保健支出占 GDP 的 10.31%，较 2015 年的 8.91% 有显著增长。此外，该国老年人口的增加使人们面临各种疾病和残疾的高风险。经合组织报告称，到 2050 年，巴西 65 岁及以上的人口预计将达到 21.9%，较 2017 年的 8.9% 有显著增长。因此，老年人口的增加、中风和阿尔茨海默病等疾病发病率的上升以及医疗支出的增加推动了巴西南美和中美医疗保健 CRM 市场的增长。
南美和中美医疗保健 CRM 市场收入和预测到 2030 年（百万美元）
南美和中美医疗保健 CRM 市场细分
南美和中美医疗保健 CRM 市场分为部署模式、产品类型、应用程序、最终用户和国家。
根据部署模式，南美和中美医疗保健 CRM 市场分为基于云和本地部署。基于云的部分在 2022 年占据了更大的市场份额。
就产品类型而言，南美和中美医疗保健 CRM 市场分为运营 CRM、分析 CRM 和协作 CRM。运营 CRM 部分在 2022 年占据了最大的市场份额。
按应用，南美和中美医疗保健 CRM 市场细分为关系管理、案例管理、案例协调、社区外展等。关系管理部分在 2022 年占据了最大的市场份额。案例管理部分进一步细分为疾病管理和临床试验关系管理。案例协调部分进一步细分为患者信息管理和预授权/资格。社区外展部分是进一步的服务推广/推广和社区健康教育。
按最终用户，南美和中美医疗保健 CRM 市场细分为提供商、付款人和其他。 2022 年，提供商部门占据了最大的市场份额。
按国家/地区划分，南美和中美医疗保健 CRM 市场分为巴西、阿根廷和南美和中美其他地区。2022 年，巴西占据了南美和中美医疗保健 CRM 市场份额的主导地位。
International Business Machines Corp、IQVIA Holdings Inc、Microsoft Corp、Oracle Corp、Pegasystems Inc、Sage Group Plc、Salesforce Inc、SAP SE、SugarCRM Inc、Veeva Systems Inc 和 Zendesk Inc 是南美和中美医疗保健 CRM 市场的主要公司。
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. South & Central America Healthcare CRM Market - Key Industry Dynamics
4.1 South & Central America Healthcare CRM Market - Key Industry Dynamics
4.2 Market Drivers
4.2.1 Growing Emphasis on Patient-Cantered Healthcare Delivery
4.2.2 Increasing Demand for Data-Driven Insights, Analytics, and Population Health Management
4.3 Market Restraints
4.3.1 Lack of Data Security and Concerns Related to Patient Information Privacy
4.4 Market Opportunities
4.4.1 Increasing Knowledge About Internet of Things and Artificial Intelligence
4.5 Future Trends
4.5.1 Increasing Acceptance of Digital Health and Mobile CRM Solutions
4.6 Impact of Drivers and Restraints:
5. Healthcare CRM Market - South & Central America Market Analysis
5.1 South & Central America Healthcare CRM Market Revenue (US$ Million), 2022 - 2030
5.2 South & Central America Healthcare CRM Market Forecast and Analysis
6. South & Central America Healthcare CRM Market Analysis - By Deployment Mode
6.1 Cloud Based
6.1.1 Overview
6.1.2 Cloud Based Market, Revenue and Forecast to 2030 (US$ Million)
6.2 On-premise
6.2.1 Overview
6.2.2 On-premise Market, Revenue and Forecast to 2030 (US$ Million)
7. South & Central America Healthcare CRM Market Analysis - By Product Type
7.1 Operational CRM
7.1.1 Overview
7.1.2 Operational CRM Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Analytical CRM
7.2.1 Overview
7.2.2 Analytical CRM Market, Revenue and Forecast to 2030 (US$ Million)
7.3 Collaborative CRM
7.3.1 Overview
7.3.2 Collaborative CRM Market, Revenue and Forecast to 2030 (US$ Million)
8. South & Central America Healthcare CRM Market Analysis - By Application
8.1 Relationship Management
8.1.1 Overview
8.1.2 Relationship Management Market, Revenue and Forecast to 2030 (US$ Million)
8.2 Case Management
8.2.1 Overview
8.2.2 Case Management Market, Revenue and Forecast to 2030 (US$ Million)
8.3 Case Coordination
8.3.1 Overview
8.3.2 Case Coordination Market, Revenue and Forecast to 2030 (US$ Million)
8.4 Community Outreach
8.4.1 Overview
8.4.2 Community Outreach Market, Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
9. South & Central America Healthcare CRM Market Analysis - By End User
9.1 Providers
9.1.1 Overview
9.1.2 Providers Market, Revenue and Forecast to 2030 (US$ Million)
9.2 Payers
9.2.1 Overview
9.2.2 Payers Market, Revenue and Forecast to 2030 (US$ Million)
9.3 Others
9.3.1 Overview
9.3.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
10. South & Central America Healthcare CRM Market - Country Analysis
10.1 South & Central America Healthcare CRM Market Revenue and Forecast and Analysis - By Country
10.1.1 South & Central America Healthcare CRM Market Revenue and Forecast and Analysis - By Country
10.1.1.1 Brazil: South & Central America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.1.1 Brazil: South & Central America Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.1.2 Brazil: South & Central America Healthcare CRM Market Breakdown by Product Type
10.1.1.1.3 Brazil: South & Central America Healthcare CRM Market Breakdown by Application
10.1.1.1.3.1 Brazil: South & Central America Healthcare CRM Market Breakdown by Case Management
10.1.1.1.3.2 Brazil: South & Central America Healthcare CRM Market Breakdown by Community Outreach
10.1.1.1.3.3 Brazil: South & Central America Healthcare CRM Market Breakdown by Case Coordination
10.1.1.1.4 Brazil: South & Central America Healthcare CRM Market Breakdown by End User
10.1.1.2 Argentina: South & Central America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.2.1 Argentina: South & Central America Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.2.2 Argentina: South & Central America Healthcare CRM Market Breakdown by Product Type
10.1.1.2.3 Argentina: South & Central America Healthcare CRM Market Breakdown by Application
10.1.1.2.3.1 Argentina: South & Central America Healthcare CRM Market Breakdown by Case Management
10.1.1.2.3.2 Argentina: South & Central America Healthcare CRM Market Breakdown by Community Outreach
10.1.1.2.3.3 Argentina: South & Central America Healthcare CRM Market Breakdown by Case Coordination
10.1.1.2.4 Argentina: South & Central America Healthcare CRM Market Breakdown by End User
10.1.1.3 Rest of South & Central America: South & Central America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.3.1 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.3.2 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Product Type
10.1.1.3.3 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Application
10.1.1.3.3.1 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Case Management
10.1.1.3.3.2 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Community Outreach
10.1.1.3.3.3 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Case Coordination
10.1.1.3.4 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by End User
11. Healthcare CRM Market Industry Landscape
11.1 Overview
12. Company Profiles
12.1 Pegasystems Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Sage Group Plc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 IQVIA Holdings Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Zendesk Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 SugarCRM Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 SAP SE
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Veeva Systems Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Oracle Corp
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Microsoft Corp
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Salesforce Inc
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 International Business Machines Corp
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary of Terms
List of Tables
Table 1. South & Central America Healthcare CRM Market Segmentation
Table 2. Largest Healthcare Data Breaches (2009-2022) as per the HIPAA Journal
Table 3. South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million) - By Deployment Mode
Table 5. South & Central America Healthcare CRM Market - Revenue and Forecast to 2030(US$ Million) - By Product Type
Table 6. South & Central America Healthcare CRM Market - Revenue and Forecast to 2030(US$ Million) - By Application
Table 7. South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million) - By End User
Table 8. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 9. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 10. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 11. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 12. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 13. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 14. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 15. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 16. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 17. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 18. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 19. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 20. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 21. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 22. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 23. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 24. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 25. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 26. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 27. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 28. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 29. Recent Growth Strategies in the Healthcare CRM Market
Table 30. Glossary of Terms, Healthcare CRM Market
List of Figures
Figure 1. South & Central America Healthcare CRM Market Segmentation, By Country
Figure 2. Impact Analysis of Drivers and Restraints
Figure 3. South & Central America Healthcare CRM Market Revenue (US$ Million), 2022 - 2030
Figure 4. South & Central America Healthcare CRM Market Share (%) - By Deployment Mode, 2022 and 2030
Figure 5. Cloud Based Market Revenue and Forecasts to 2030 (US$ Million)
Figure 6. On-premise Market Revenue and Forecasts to 2030 (US$ Million)
Figure 7. South & Central America Healthcare CRM Market Share (%) - By Product Type, 2022 and 2030
Figure 8. Operational CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Analytical CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Collaborative CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. South & Central America Healthcare CRM Market Share (%) - By Application, 2022 and 2030
Figure 12. Relationship Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Case Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Case Coordination Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Community Outreach Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. South & Central America Healthcare CRM Market Share (%) - By End User, 2022 and 2030
Figure 18. Providers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Payers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. South & Central America Healthcare CRM Market Breakdown by Key Countries - Revenue (2022) (US$ Million)
Figure 22. South & Central America Healthcare CRM Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 23. Brazil: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 24. Argentina: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 25. Rest of South & Central America: South & Central America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
1. International Business Machines Corp
2. IQVIA Holdings Inc
3. Microsoft Corp
4. Oracle Corp
5. Pegasystems Inc
6. Sage Group Plc
7. Salesforce Inc
8. SAP SE
9. SugarCRM Inc
10. Veeva Systems Inc
11. Zendesk Inc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America healthcare CRM market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the South & Central America healthcare CRM market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America healthcare CRM market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.