南美和中美运动营养市场预测(至2031年)-区域分析-按产品类型[补充剂(粉剂、片剂和胶囊、软糖等)、能量棒、即饮饮料等]和分销渠道(超市和大卖场、专卖店、网上零售等)

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2028


No. of Pages: 150    |    Report Code: BMIRE00027375    |    Category: Consumer Goods

South & Central America Sports Nutrition Market
2023 年,南美和中美运动营养市场价值为 9.8672 亿美元,预计到 2031 年将达到 18.6086 亿美元;预计 2023 年至 2031 年的复合年增长率为 8.3%。

电子商务和直接面向消费者的销售推动南美和中美运动营养市场

电子商务和直接面向消费者 (DTC) 销售的增长为运动营养市场带来了重大机遇。随着网上购物越来越受欢迎,品牌可以更有效地接触全球受众,为消费者提供便利和可及性。电子商务平台使运动营养公司可以绕过传统的零售渠道,从而降低管理成本并提高利润率。

DTC 销售使公司能够通过更深入地了解客户的偏好和购买行为来与客户建立更牢固的关系。这些数据可用于提供个性化产品和有针对性的营销策略,从而提高客户满意度和忠诚度。此外,DTC品牌可以提供独家优惠、订阅和产品捆绑销售,为消费者创造独特的价值主张。

社交媒体和与网红的合作对于推动电商销售也至关重要。健身网红和运动员向高度参与的受众推广产品,这不仅提升了品牌知名度,还培养了围绕品牌的社群意识。

随着消费者越来越重视便利性、个性化体验和高品质运动营养产品,电商和DTC模式正成为市场增长和创新的重要途径。

南美和中美运动营养市场概览

在巴西,大多数巴西人口要么参与健身房和健身活动,要么参与足球、排球和篮球等体育活动。人们对健康生活的日益关注,刺激了对乳清蛋白粉等运动营养产品的需求,以满足比赛或锻炼前的能量需求。此外,一些政府出台的促进民众参与体育运动的计划和举措,也推动了巴西对运动营养产品的需求。例如,2024 年 5 月,巴西政府发起了“Está Tudo Pronto”活动,宣传其申办 2027 年女足世界杯的资格。

南美和中美运动营养市场收入及预测至 2031 年(百万美元)

南美和中美运动营养市场细分

南美和中美运动营养市场根据产品类型、分销渠道和国家/地区进行细分。根据产品类型,南美和中美运动营养市场细分为补充剂、能量棒、RTD 饮料等。补充剂细分市场在 2023 年占据了最大的市场份额。

根据分销渠道,南美和中美运动营养市场细分为超市和大卖场、专卖店、在线零售等。 2023 年,专卖店细分市场占有最大的市场份额。

根据国家/地区,南美和中美运动营养市场细分为巴西、阿根廷和南美和中美其他地区。2023 年,巴西占据了南美和中美运动营养市场的主导份额。

Glanbia Plc、NOW Foods、百事公司、雅培实验室、安利公司、GNC Holdings, LLC 和康宝莱营养有限公司是南美和中美运动营养市场的一些领先企业。

South & Central America Sports Nutrition Strategic Insights

Strategic insights for South & Central America Sports Nutrition involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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South & Central America Sports Nutrition Report Scope

Report Attribute Details
Market size in 2022 US$ 2,153.97 Million
Market Size by 2028 US$ 3,232.14 Million
Global CAGR (2022 - 2028) 7.0%
Historical Data 2020-2021
Forecast period 2023-2028
Segments Covered By 类型
  • 运动补品
  • 运动食品
  • 运动饮料
By 剂型
  • 粉剂
  • 片剂
  • 胶囊
By 分销渠道
  • 便利店
  • 超市和大卖场
  • 专卖店
Regions and Countries Covered 南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
Market leaders and key company profiles
  • Abbott
  • Clif Bar & Company.
  • Glanbia Plc
  • GNC Holdings Inc.
  • Lovate Health Sciences International Inc.
  • MusclePharm Corporation
  • PepsiCo Inc.
  • The Coca-Cola Company
  • Yakult Honsha Co., Ltd.
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    South & Central America Sports Nutrition Regional Insights

    The regional scope of South & Central America Sports Nutrition refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    The List of Companies - South & Central America Sports Nutrition Market

    • Glanbia Plc
    • NOW Foods
    • PepsiCo Inc
    • Abbott Laboratories
    • Amway Corp
    • GNC Holdings, LLC
    • Herbalife Nutrition Ltd.
    Frequently Asked Questions
    How big is the South & Central America Sports Nutrition Market?

    The South & Central America Sports Nutrition Market is valued at US$ 2,153.97 Million in 2022, it is projected to reach US$ 3,232.14 Million by 2028.

    What is the CAGR for South & Central America Sports Nutrition Market by (2022 - 2028)?

    As per our report South & Central America Sports Nutrition Market, the market size is valued at US$ 2,153.97 Million in 2022, projecting it to reach US$ 3,232.14 Million by 2028. This translates to a CAGR of approximately 7.0% during the forecast period.

    What segments are covered in this report?

    The South & Central America Sports Nutrition Market report typically cover these key segments-

  • 类型 (运动补品, 运动食品, 运动饮料)
  • 剂型 (粉剂, 片剂, 胶囊)
  • 分销渠道 (便利店, 超市和大卖场, 专卖店)
  • What is the historic period, base year, and forecast period taken for South & Central America Sports Nutrition Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the South & Central America Sports Nutrition Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2028
  • Who are the major players in South & Central America Sports Nutrition Market?

    The South & Central America Sports Nutrition Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Abbott
  • Clif Bar & Company.
  • Glanbia Plc
  • GNC Holdings Inc.
  • Lovate Health Sciences International Inc.
  • MusclePharm Corporation
  • PepsiCo Inc.
  • The Coca-Cola Company
  • Yakult Honsha Co., Ltd.
  • Who should buy this report?

    The South & Central America Sports Nutrition Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the South & Central America Sports Nutrition Market value chain can benefit from the information contained in a comprehensive market report.