到 2027 年欧洲即饮酒精饮料市场 - 按基本类型（威士忌、朗姆酒、伏特加、杜松子酒等）划分的区域分析和预测；包装类型（瓶装、罐装、其他）；分销渠道（超市和大卖场、专卖店等）和国家/地区
No. of Pages: 112 | Report Code: TIPRE00009830 | Category: Food and Beverages
No. of Pages: 112 | Report Code: TIPRE00009830 | Category: Food and Beverages
2018 年欧洲即饮酒精饮料市场估值为 49.272 亿美元，预计到 2027 年将达到 74.521 亿美元，自 2019 年起复合年增长率为 4.8% – 2027 年。
英国、意大利、德国和芬兰对即饮酒精饮料的需求不断增加预计将更大程度地推动欧洲市场的增长。
欧洲由德国、法国、意大利、英国、俄罗斯和欧洲其他地区。欧洲在即饮酒精饮料市场中占有显着的份额。即饮酒精饮料是全浓度酒精饮料的良好替代品。寻求减少酒精消费的消费者更喜欢这些饮料，因为它们的酒精含量非常低。此外，市场上还有各种具有创新口味的低酒精饮料。低酒精饮料已通过渗透作用去除了大部分酒精（许多酒精含量仍高达 0.5%）。事实证明，对于那些应该完全避免饮酒或想要减少酒精摄入量的人来说，这些饮料是更好的选择。即饮酒精饮料是没有健康问题的适度饮酒者的理想选择。饮用酒精饮料会增加出现健康问题的风险，例如精神和行为障碍（包括酒精依赖）、肝硬化等主要非传染性疾病、某些癌症和心血管疾病，以及暴力和道路冲突和暴力造成的伤害。碰撞。消费者对大量饮用酒精饮料的弊端的认识不断增强，这推动了即饮酒精饮料的市场发展。这些饮料大多酒精含量较低，这进一步推动了市场增长。
市场洞察
即饮酒精饮料在过去几年中越来越受欢迎，主要作为鸡尾酒和长饮饮用。发达国家千禧一代对即饮鸡尾酒的日益偏好以及这些产品在市场上的容易获得正在推动即饮酒精饮料市场的增长。此外，与其他酒精饮料相比，即饮酒精饮料中的酒精含量较低。因此，即饮酒精饮料正在获得更多千禧一代消费者群体的接受，这反过来又促进了市场的增长。年轻人的饮酒习惯正在从啤酒、葡萄酒和烈酒转向即饮酒精饮料。这一趋势预计将导致即饮酒精饮料行业发生根本性转变，因为千禧一代现在是即饮酒精饮料品牌的最大和最重要的人群。
多种口味、清淡酒精含量和便利性吸引了大多数年轻的千禧一代尝试这些产品。目前，有啤酒鸡尾酒，例如袋装西瓜弗罗斯-丽塔鸡尾酒，可供千禧一代的车尾聚会或野餐时使用。 RTD 易于饮用且酒精含量较高，男女都喜欢。
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基型洞察
基于基型，全球即饮酒精饮料分为威士忌、朗姆酒、伏特加、杜松子酒等。与其他酒精饮料相比，消费者更喜欢以威士忌为基础的即饮饮料，因为它具有多种口味，如果味和烟熏味。在威士忌酿酒厂数量不断增加的支持下，即饮酒精饮料生产的进步和创新是预计在预测期内推动市场的关键因素。消费者生活方式的转变、高可支配收入和威士忌消费习惯预计将显着推动市场增长。此外，人们对有机威士忌的日益增长的倾向预计也将推动威士忌在预测期内的增长。
包装类型洞察
按照类型，全球即饮酒精饮料可分为瓶装、罐装和其他类型。瓶子包装是吸引消费者的主要原因之一，并有助于全球范围内青睐即饮酒精饮料。市场上有不同类型的瓶子包装，为即饮酒精饮料创造了有吸引力的外观。可用的三种瓶子包装是标准、优质和超优质。标准瓶包装因其价格低廉且易于获取而广泛用于 RTD 酒精包装。事实证明，即饮酒精饮料包装中使用的标准玻璃与饮料零相互作用，有助于保持即饮酒精饮料的风味、香气和浓度。与优质和超优质玻璃包装相比，标准瓶的制造成本相当低，这有助于有利于即饮酒精饮料市场。此外，美国食品和药物管理局（FDA）已宣布玻璃为“普遍认为安全”的包装方式。优质玻璃瓶是指对消费者具有有吸引力的功能和价值的瓶子类型。
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Strategic insights for Europe RTD Alcoholic Beverage involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2018 | US$ 4,927.2 Million |
| Market Size by 2027 | US$ 7,452.1 Million |
| Global CAGR (2019 - 2027) | 4.8% |
| Historical Data | 2016-2017 |
| Forecast period | 2019-2027 |
| Segments Covered |
By 基酒类型
|
| Regions and Countries Covered | 欧洲
|
| Market leaders and key company profiles |
The regional scope of Europe RTD Alcoholic Beverage refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The List of Companies - Europe RTD Alcoholic Beverages
The Europe RTD Alcoholic Beverage Market is valued at US$ 4,927.2 Million in 2018, it is projected to reach US$ 7,452.1 Million by 2027.
As per our report Europe RTD Alcoholic Beverage Market, the market size is valued at US$ 4,927.2 Million in 2018, projecting it to reach US$ 7,452.1 Million by 2027. This translates to a CAGR of approximately 4.8% during the forecast period.
The Europe RTD Alcoholic Beverage Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe RTD Alcoholic Beverage Market report:
The Europe RTD Alcoholic Beverage Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe RTD Alcoholic Beverage Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe RTD Alcoholic Beverage Market value chain can benefit from the information contained in a comprehensive market report.
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