欧洲尼古丁袋市场预测至 2030 年 - 区域分析 - 按强度（小于 6 毫克/克、6 毫克/克至 12 毫克/克和大于 12 毫克/克）、口味 [原味/纯味和调味味（薄荷味、浆果味、柑橘味、水果味、其他）] 和分销渠道（超市和大卖场、便利店、网上零售等）
有效的品牌和营销策略推动欧洲尼古丁袋市场发展
尼古丁袋制造商使用各种品牌和营销策略来推广他们的产品，例如强调尼古丁袋的健康意识。主要制造商通过特别强调这些袋子是无烟替代品和减少传统吸烟有害影响的产品来推销它们。制造商利用在线平台与消费者互动，分享教育内容，并创建尼古丁袋消费者社区。在英国，主要市场参与者正在开展互动活动、采用有影响力的合作活动并进行在线促销以建立品牌知名度。参与者提供各种口味，在尼古丁袋营销中发挥着重要作用。口味多样性吸引了传统烟草消费者以外的大量客户群。有吸引力的调味尼古丁袋可增强整体用户体验，并将尼古丁袋与其他口服尼古丁产品区分开来。
尼古丁袋制造商投资于传达现代、时尚和精致产品形象的品牌。这种品牌战略旨在吸引喜欢与产品相关的现代和时尚形象的烟草用户和消费者。非营利性公共卫生组织 Truth Initiative 的研究于 2022 年发表在《烟草控制杂志》上。该研究报告了尼古丁袋品牌吸引青少年和年轻人的广告和营销策略。它显示，Zyn、On！和 Velo 等品牌在产品广告中突出口味并暗示与传统烟草产品相比，尼古丁袋的危害较小。 2019 年 1 月至 2021 年 9 月期间，主要市场参与者在广告上投资了约 2500 万美元。无烟儿童运动于 2023 年 11 月发布的一份报告显示，2022 年，五大无烟烟草公司在其产品的广告和营销上投资了 5.727 亿美元。因此，有效的品牌和营销策略推动了对尼古丁袋的需求。
欧洲尼古丁袋市场概览
欧洲见证了尼古丁消费的动态变化。这些传统香烟和电子烟的谨慎、无烟替代品吸引了整个大陆的消费者。增强健康意识起着关键作用。吸烟者试图远离燃烧的有害影响，被小袋的无烟特性所吸引。此外，小袋避免了与电子烟相关的负面含义，电子烟在几个欧洲国家受到监管审查。严格的烟草法规和反吸烟运动导致香烟消费量下降，促使人们探索危害较小的替代品。尼古丁袋不含烟草和燃烧相关毒素，符合这种减少危害的趋势，被认为是一种更安全的选择。此外，欧洲长期以来一直消费口含烟等口服烟草产品。这种对类似交付方法的熟悉为尼古丁袋创造了一个接受度高的市场，使其更容易被采用并融入现有的消费模式。
尼古丁袋制造商正热衷于开展营销活动，强调尼古丁袋作为传统烟草产品的更安全替代品的好处。强调减少危害、方便和不含烟草相关毒素有助于在消费者中建立积极的看法，从而促进采用。 2023 年 10 月，无烟烟草品牌 TACJA 在英国、瑞士和瑞典推出了尼古丁袋，拥有两个口味系列的八种口味——MELLOW 和 FROZEN。此外，战略伙伴关系、合作和合并使公司能够汇集资源、分享专业知识并简化运营。这种协同作用增强了研发能力，促进了产品供应和制造工艺的创新，最终满足了不断变化的消费者需求。2022 年 11 月，菲利普莫里斯国际公司 (PMI) 以 157 亿美元收购了瑞典跨国烟草公司 Swedish Match AB 90% 以上的股份。此举将增加 PMI 的非燃烧烟草和尼古丁产品足迹。Swedish Match 销售类似鼻烟的尼古丁袋。其在全球市场的领先品牌是 Zyn。这样的并购为制造商提供了多样化产品组合的机会。通过整合互补产品或技术，公司可以提供更广泛的尼古丁袋选择，满足不同的偏好并扩大其市场份额。这些因素交织在一起，形成一场完美的风暴，推动了欧洲尼古丁袋市场的增长。持续的创新、口味的扩展、市场举措和不断发展的法规将在欧洲尼古丁消费领域开辟出巨大的空间。
欧洲尼古丁袋市场收入和预测到 2030 年（百万美元）
欧洲尼古丁袋市场细分
欧洲尼古丁袋市场根据强度、口味、分销渠道和国家进行细分。根据强度，欧洲尼古丁袋市场分为小于 6 毫克/克、6 毫克/克至 12 毫克/克和大于 12 毫克/克。 6mg/g 至 12mg/g 部分在 2022 年占据了最大的市场份额。
就口味而言，欧洲尼古丁袋市场分为原味/普通味和调味味。调味部分在 2022 年占据了更大的市场份额。调味部分进一步细分为薄荷、浆果、柑橘、水果味和其他。
按分销渠道，欧洲尼古丁袋市场分为超市和大卖场、便利店、在线零售和其他。便利店部分在 2022 年占据了最大的市场份额。
根据国家/地区，欧洲尼古丁袋市场细分为法国、意大利、英国、瑞典和欧洲其他地区。 2022 年，欧洲其他地区占据了欧洲尼古丁袋市场份额的主导地位。
Swisher International Inc、Imperial Brands Plc、Philip Morris International Inc、British American Tobacco Plc、Atlas International LLC 和 Enorama Pharma AB 是欧洲尼古丁袋市场的一些领先公司。
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Nicotine Pouches Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Buyers
4.2.2 Bargaining Power of Suppliers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Competitive Rivalry
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Nicotine Pouch Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channel
4.3.5 List of Vendors in the Value Chain
5. Europe Nicotine Pouches Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Popularity of Smoke Free Alternatives to Tobacco Products
5.1.2 Effective Branding and Marketing Strategies
5.2 Market Restraints
5.2.1 Stringent Government Regulations and Potential Restrictions on Nicotine Pouches
5.3 Market Opportunities
5.3.1 Strategic Development Initiatives by Key Market Players
5.3.2 Accessibility of Nicotine Pouches through Online Channels
5.1 Future Trends
5.1.1 Sustainability Initiatives by Nicotine Pouch Manufacturers
5.2 Impact of Drivers and Restraints:
6. Nicotine Pouches Market - Europe Analysis
6.1 Overview
6.2 Nicotine Pouches Market Revenue (US$ Million), 2020-2030
6.3 Nicotine Pouches Market Forecast Analysis
7. Europe Nicotine Pouches Market Analysis - by Strength
7.1 Less than 6mg/g
7.1.1 Overview
7.1.2 Less than 6mg/g: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
7.2 6mg/g to 12mg/g
7.2.1 Overview
7.2.2 6mg/g to 12mg/g: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
7.3 More than 12mg/g
7.3.1 Overview
7.3.2 More than 12mg/g: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
8. Europe Nicotine Pouches Market Analysis - by Flavor
8.1 Original /Plain
8.1.1 Overview
8.1.2 Original /Plain: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
8.2 Flavored
8.2.1 Overview
8.2.2 Flavored: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
8.2.2.1 Mint
8.2.2.1.1 Overview
8.2.2.1.2 Mint: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
8.2.2.2 Berry
8.2.2.2.1 Overview
8.2.2.2.2 Berry: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
8.2.2.3 Citrus
8.2.2.3.1 Overview
8.2.2.3.2 Citrus: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
8.2.2.4 Fruity
8.2.2.4.1 Overview
8.2.2.4.2 Fruity: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
8.2.2.5 Others
8.2.2.5.1 Overview
8.2.2.5.2 Others: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
9. Europe Nicotine Pouches Market Analysis - by Distribution Channel
9.1 Supermarkets & Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets & Hypermarkets: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
9.2 Convenience Store
9.2.1 Overview
9.2.2 Convenience Store: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
10. Europe Nicotine Pouches Market - Country Analysis
10.1 Europe: Nicotine Pouches Market - Revenue and Forecast Analysis - by Country
10.1.1 Europe: Nicotine Pouches Market - Revenue and Forecast Analysis - by Country
10.1.2 France: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.1 France: Nicotine Pouches Market Breakdown, by Strength
10.1.2.2 France: Nicotine Pouches Market Breakdown, by Flavor
10.1.2.3 France: Nicotine Pouches Market Breakdown, by Distribution Channel
10.1.3 Italy: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
10.1.3.1 Italy: Nicotine Pouches Market Breakdown, by Strength
10.1.3.2 Italy: Nicotine Pouches Market Breakdown, by Flavor
10.1.3.3 Italy: Nicotine Pouches Market Breakdown, by Distribution Channel
10.1.4 United Kingdom: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
10.1.4.1 United Kingdom: Nicotine Pouches Market Breakdown, by Strength
10.1.4.2 United Kingdom: Nicotine Pouches Market Breakdown, by Flavor
10.1.4.3 United Kingdom: Nicotine Pouches Market Breakdown, by Distribution Channel
10.1.5 Sweden: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
10.1.5.1 Sweden: Nicotine Pouches Market Breakdown, by Strength
10.1.5.2 Sweden: Nicotine Pouches Market Breakdown, by Flavor
10.1.5.3 Sweden: Nicotine Pouches Market Breakdown, by Distribution Channel
10.1.6 Rest of Europe: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
10.1.6.1 Rest of Europe: Nicotine Pouches Market Breakdown, by Strength
10.1.6.2 Rest of Europe: Nicotine Pouches Market Breakdown, by Flavor
10.1.6.3 Rest of Europe: Nicotine Pouches Market Breakdown, by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
12. Industry Landscape
12.1 Overview
12.2 Product Approval
12.3 Company News
12.4 Merger and Acquisition
13. Company Profiles
13.1 Swedish Match AB
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Imperial Brands PLC
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Philip Morris International Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 British American Tobacco P.l.c.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Atlas International LLC
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Enorama Pharma AB
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
14. Appendix
14.1 About The Insight Partners
List of Tables
Table 1. Nicotine Pouches Market Segmentation
Table 2. List of Raw Material Suppliers
Table 3. List of Manufacturers
Table 4. Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Table 5. Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Strength
Table 6. Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Flavor
Table 7. Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
Table 8. Europe: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Country
Table 9. France: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Strength
Table 10. France: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Flavor
Table 11. France: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
Table 12. Italy: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Strength
Table 13. Italy: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Flavor
Table 14. Italy: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
Table 15. United Kingdom: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Strength
Table 16. United Kingdom: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Flavor
Table 17. United Kingdom: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
Table 18. Sweden: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Strength
Table 19. Sweden: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Flavor
Table 20. Sweden: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
Table 21. Rest of Europe: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Strength
Table 22. Rest of Europe: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Flavor
Table 23. Rest of Europe: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
List of Figures
Figure 1. Nicotine Pouches Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Nicotine Pouches Market
Figure 4. Nicotine Pouches Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Nicotine Pouches Market Revenue (US$ Million), 2020-2030
Figure 7. Nicotine Pouches Market Share (%) - by Strength (2022 and 2030)
Figure 8. Less than 6mg/g: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 9. 6mg/g to 12mg/g: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 10. More than 12mg/g: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 11. Nicotine Pouches Market Share (%) - by Flavor (2022 and 2030)
Figure 12. Original /Plain: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 13. Flavored: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 14. Mint: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 15. Berry: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 16. Citrus: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 17. Fruity: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 18. Others: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 19. Nicotine Pouches Market Share (%) - by Distribution Channel (2022 and 2030)
Figure 20. Supermarkets & Hypermarkets: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 21. Convenience Store: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 22. Online Retail: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 23. Others: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 24. Europe Nicotine Pouches Market, by Key Country - Revenue (2022) (US$ Million)
Figure 25. Europe: Nicotine Pouches Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 26. France: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 27. Italy: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 28. United Kingdom: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 29. Sweden: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 30. Rest of Europe: Nicotine Pouches Market - Revenue and Forecast to 2030 (US$ Million)
Figure 31. Heat Map Analysis by Key Players
Figure 32. Company Positioning & Concentration
1. Swedish Match AB
2. Imperial Brands Plc
3. Philip Morris International Inc
4. British American Tobacco Plc
5. Atlas International LLC
6. Enorama Pharma AB
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