欧洲儿童自行车市场预测至 2030 年 - 区域分析 - 按产品类型（电池供电和手动）和分销渠道（超市和大卖场、专卖店、在线零售等）
主要参与者的战略举措推动欧洲儿童自行车市场
在不断发展的行业中，公司利用各种策略来获得竞争优势、扩大市场份额并与目标受众产生共鸣。一项突出的战略举措是并购。儿童自行车市场内的公司经常合并以整合资源、增强产品组合并利用协同效应。这些战略举措不仅有助于个别公司的成长，也有助于市场的整体活力和竞争力。伙伴关系和合作也是儿童自行车行业主要参与者采取的值得注意的战略举措。公司可以利用已建立的网络，并通过与流行品牌、娱乐特许经营或教育机构结盟来利用现有的粉丝群。协作努力使公司能够结合各自的优势，从而提供创新的产品和有效的营销活动，以迎合年轻消费者及其父母的喜好。
例如：
2023 年 9 月，锂离子电池制造商 BMZ 集团收购了电动自行车品牌 NOX Cycles Austria、其在德国和瑞士的姊妹公司以及 Hawk Bikes 品牌。随着 NOX 和 HAWK 的合并，BMZ 获得了在城市、徒步旅行和 MTB 电动自行车领域多年的产品开发、制造和市场专业知识。战略性前向整合将加强 BMZ 集团的专业知识，以进一步增加 BMZ 的产品组合。
战略营销计划也在推动儿童自行车市场方面发挥着关键作用。公司经常使用富有创意和针对性的营销活动来建立品牌知名度并与受众建立联系。这包括数字营销工作、社交媒体参与和体验式营销活动，以创造令人难忘的品牌积极联想。此外，战略性地使用与目标人群价值观相符的影响者或品牌大使进一步增强了儿童自行车的市场影响力。这些举措共同塑造了消费者的看法，并在竞争激烈的市场环境中培养了品牌忠诚度。因此，主要参与者的战略举措推动了儿童自行车市场的发展。
欧洲儿童自行车市场概况
近年来，欧洲儿童自行车市场经历了显着的增长和演变，反映了消费者偏好的变化、技术进步以及对儿童健康和户外活动日益重视的综合作用。作为更广泛的自行车行业不可或缺的一部分，欧洲儿童自行车市场变得越来越多样化，迎合了不同年龄段和技能水平的人群。父母越来越认识到鼓励从小养成积极生活方式的重要性，这种趋势转化为对高质量和安全儿童自行车的需求不断增长。在欧洲市场运营的制造商已做出回应，在设计、材料和安全功能方面进行创新，以满足父母和年轻骑手不断变化的期望。2023 年 7 月，Frog Bikes 推出了 City Bike 系列，其中包括 Frog City 53、61 和 67。它最初在 9 个欧洲地区的指定独立自行车商店推出，包括法国、德国、挪威、瑞典、丹麦、芬兰、比利时、荷兰和卢森堡。此外，2023 年 6 月，欧洲最大的儿童自行车订阅提供商之一 Bike Club 收购了位于巴塞罗那的西班牙儿童自行车订阅平台 Bicircular。收购公司通常会带来独特的体验和技术，从而开发出更安全、更先进、更美观的儿童自行车。这种协作创新方式使参与的公司受益，并提高了市场上产品的质量和多样性。因此，英国、德国和法国等经济体对儿童健康和发展的日益关注、生活方式的改变、中产阶级人口的增加以及人们的购买力和可支配收入的提高，预计将推动欧洲儿童自行车市场的发展。
欧洲儿童自行车市场收入和预测到 2030 年（百万美元）
欧洲儿童自行车市场细分
欧洲儿童自行车市场分为产品类型、分销渠道和国家。
根据产品类型，欧洲儿童自行车市场分为电池供电和手动。手动部分在 2022 年占有更大的市场份额。
在分销渠道方面，欧洲儿童自行车市场细分为超市和大卖场、专卖店、在线零售等。专卖店部分在 2022 年占有最大的市场份额。
按国家/地区划分，欧洲儿童自行车市场细分为德国、英国、法国、意大利、俄罗斯和欧洲其他地区。 2022 年，欧洲其他地区占据了欧洲儿童自行车市场的份额。
SCOTT Sports SA、Cycling Sports Group Inc、GT Bicycles LLC、Merida Industry Co Ltd、Kona Bicycles Co、Specialized Bicycle Components Inc、Trek Bicycle Corp 和 Giant Manufacturing Co Ltd 是欧洲儿童自行车市场的一些领先公司。
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Europe Key Insights
2.2 Europe Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Europe Kids Bicycle Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 Distribution Channel
5. Europe Kids Bicycle Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Emphasis on Active Lifestyles
5.1.2 Strategic Initiatives by Key Players
5.2 Market Restraints
5.2.1 Safety Concerns
5.3 Market Opportunities
5.3.1 Proliferation of E-Commerce Industry
5.4 Future Trends
5.4.1 Rising Demand for E-Bicycles
5.5 Impact of Drivers and Restraints:
6. Kids Bicycle Market - Europe Market Analysis
6.1 Kids Bicycle Market Overview
6.2 Kids Bicycle Market Revenue (US$ Million), 2020-2030
6.3 Kids Bicycle Market Forecast Analysis
7. Europe Kids Bicycle Market Analysis - by Product Type
7.1 Battery Operated
7.1.1 Overview
7.1.2 Battery Operated: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
7.2 Manual
7.2.1 Overview
7.2.2 Manual: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8. Europe Kids Bicycle Market Analysis - by Distribution Channel
8.1 Supermarkets & Hypermarket
8.1.1 Overview
8.1.2 Supermarkets & Hypermarket: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.3 Online Retail
8.3.1 Overview
8.3.2 Online Retail: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9. Europe Kids Bicycle Market - Country Analysis
9.1 Europe
9.1.1 Europe: Kids Bicycle Market, by Key Country, 2022 and 2030 (%)
9.1.1.1 Europe: Kids Bicycle Market - Revenue and Forecast Analysis - by Country
9.1.1.2 Germany: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.2.1 Germany: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.2.2 Germany: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
9.1.1.3 United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.3.1 United Kingdom: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.3.2 United Kingdom: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
9.1.1.4 France: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.4.1 France: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.4.2 France: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
9.1.1.5 Italy: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.5.1 Italy: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.5.2 Italy: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
9.1.1.6 Russia: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.6.1 Russia: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.6.2 Russia: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
9.1.1.7 Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.7.1 Rest of Europe: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.7.2 Rest of Europe: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
10. Competitive Landscape
10.1 Heat Map Analysis by Key Players
11. Industry Landscape
11.1 Overview
11.2 Product launch
12. Company Profiles
12.1 SCOTT Sports SA
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Cycling Sports Group Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 GT Bicycles LLC
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Merida Industry Co Ltd
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Kona Bicycle Co
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Specialized Bicycle Components Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Trek Bicycle Corp
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Giant Manufacturing Co Ltd
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
13. Appendix
13.1 About The Insight Partners
List of Tables
Table 1. Europe Kids Bicycle Market Segmentation
Table 2. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Table 3. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million) - by Product Type
Table 4. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
Table 5. Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 6. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 7. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 8. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 9. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 10. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 11. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 12. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 13. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 14. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 15. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 16. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 17. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
List of Figures
Figure 1. Europe Kids Bicycle Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Kids Bicycle Market
Figure 4. Kids Bicycle Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Kids Bicycle Market Revenue (US$ Million), 2020-2030
Figure 7. Kids Bicycle Market Share (%) - by Product Type (2022 and 2030)
Figure 8. Battery Operated: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 9. Manual: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 10. Kids Bicycle Market Share (%) - by Distribution Channel (2022 and 2030)
Figure 11. Supermarkets & Hypermarket: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 12. Specialty Stores: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 13. Online Retail: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 14. Others: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 15. Europe: Kids Bicycle Market, by Key Country - Revenue (2022) (US$ Million)
Figure 16. Europe: Kids Bicycle Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 17. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 18. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 19. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 20. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 21. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 22. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 23. Heat Map Analysis by Key Players
1. SCOTT Sports SA
2. Cycling Sports Group Inc
3. GT Bicycles LLC
4. Merida Industry Co Ltd
5. Kona Bicycles Co
6. Specialized Bicycle Components Inc
7. Trek Bicycle Corp
8. Giant Manufacturing Co Ltd
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe kids bicycle market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Europe kids bicycle market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe kids bicycle market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.