Europe Garment Steamers Market

Market Introduction

The garment steamers market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the rest of Europe. Europe is one of the significant markets for garment steamers owing to the rising middle-class population that can afford garment steamers, coupled with rapidly changing lifestyles and improving standard of living. Moreover, the rising need for eco-friendly appliances that consume less energy than traditional appliances, coupled with the high spending capability of end users drive the demand for garment steamers in Europe. The growth of the Europe garment steamers market is attributed to the growing demand for advanced home appliances and rapidly increasing population of working women. For instance, according to Eurostat, women's employment in the European Union (EU) stood at 67% in 2018, a one-percentage-point (pp) increase from the previous year. Sweden had the highest employment rate for women (80%) among the EU Member States in 2018, while Greece (49%) and Italy (53%) had the lowest rates. Thus, due to the lack of time available for performing household tasks, such as cleaning, and maintaining the garments in office and remote working models are bolstering the demand for garment steamers in the region.

In Europe, currently, the UK and Russia are the hardest-hit countries by the COVID-19 pandemic. Other European countries that have suffered serious effects of the pandemic are France, Spain, Italy, and Germany. In the initial phases of the outbreak, these countries implemented drastic measures and travel restrictions, including partially closing their borders, which impacted the import and export activities. Gradual relaxations in lockdown restrictions in certain countries in Europe are likely to facilitate the recovery of various industries and logistics operations, which will positively impact the garment steamers market in the coming years. Along with this, the opening up of retail outlets, including supermarkets and hypermarkets, is boosting the availability of garment steamers in the region.               

Market Overview and Dynamics

The garment steamers market in Europe is expected to grow from US$ 503.99 million in 2021 to US$ 720.94 million by 2028; it is estimated to grow at a CAGR of 5.2% from 2021 to 2028. There have been various technological advancements in recent years in the garment steamer market. The ongoing COVID-19 pandemic has led to an increased focus on proper hygiene and sanitizing cloths. Various reports indicate that the virus can survive for up to 3 days on some surfaces and fabrics. The virus can certainly persist on soft surfaces like clothing and blankets. For such issues, manufacturers are providing garment steamers that can sanitize clothes that might have had any risk of exposure. SALAV USA provides garment steamers that can utilize high temperatures up to 220°F to kill 99.9% of germs, bacteria, viruses, mold, mildew, and allergen. The product has been tested at the Guangdong Detection Center of Microbiology, which utilized the garment steamer to sterilize garments for testing. The results showed a steam effectiveness rate of 99.99%. Thus, these technological advancements are emerging as a significant trend in the garment steamer market.   

Key Market Segments

Europe garment steamers market is segmented into product type, price range, tank type, distribution channel, and country. Based on product type, the Europe garment steamers market is segmented into handheld and upright. Upright segment held the largest market share in 2020. Based on price range, the Europe garment steamers market is segmented into less than US$ 20, US$ 20 to US$ 70, and more than US$ 70. More than US$ 70 segment held the largest market share in 2020. Based on tank type, the Europe garment steamers market is segmented into fixed and removable. Removable segment held the largest market share in 2020. Based on distribution channel, the Europe garment steamers market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2020. Based on country, the Europe garment steamers market is segmented into US, Canada, and Mexico. US held the largest market share in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the garment steamers market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Conair LLC; Groupe SEB; Jiffy Steamer Company, LLC; Koninklijke Philips N.V.; Maryant, Inc.; Panasonic Corporation; Pure Enrichment; PurSteamReliable Corp; Reliable Corp; and SALAV USA.    

Reasons to buy report

• To understand the Europe garment steamers market landscape and identify market segments that are most likely to guarantee a strong return.
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• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe garment steamers market.
• Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.

Europe Garment Steamers Market Segmentation

Europe Garment Steamers Market - By Product Type

• Handheld
• Upright

Europe Garment Steamers Market - By Price Range

• Less than US$ 20
• US$ 20 to US$ 70
• More than US$ 70

Europe Garment Steamers Market - By Tank Type

• Fixed
• Removable

Europe Garment Steamers Market - By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

Europe Garment Steamers Market - By Country

• France
• Germany
• Italy
• UK
• Russia
• Rest of Europe

Europe Garment Steamers Market - Company Profiles

• Conair LLC
• Groupe SEB
• Jiffy Steamer Company, LLC
• Koninklijke Philips N.V.
• Maryant, Inc.
• Panasonic Corporation
• Reliable Corp
• SALAV USA

Europe Garment Steamers Market Strategic Insights

Europe Garment Steamers Market Report Highlights

Europe Garment Steamers Market Country and Regional Insights