非洲直销市场预测至 2028 年 - COVID-19 影响和按产品类型（玩具、业余爱好和 DIY、家具和电器、食品和个人护理、电子和媒体、时尚等）和组织规模（中小型）进行的区域分析规模企业、大型企业）
市场介绍
直销是一种零售履行模式，商店不需要以保持货物库存。相反，通过直销方式的实施，他们从第三方购买商品，然后直接运送给最终用户；因此，供应商不必直接管理产品。而且，它是无需投资或持有任何库存的在线赚钱方法之一。许多行业都实施直销业务，提供各种类型的产品，例如电子产品、个人护理品和玩具。确保货物顺利交付给消费者。先进技术的引入为代发货模式提供商从传统业务模式转向在线业务模式提供了新的机遇。代发货的主要优势是无需投入大量库存资金即可开办电子商务商店。
代发货市场可能会经历大幅增长，因为网络购物激增，跨境电商贸易呈增长趋势。智能手机普及率的不断提高和新兴市场可支配收入的增加也推动了对代发货服务的需求。
市场概况和动态 ;
非洲直销市场预计将从 2021 年的 107.2087 亿美元增至 2028 年的 418.9042 亿美元；预计2021年至2028年复合年增长率为19.3%。随着跨境电商的不断发展，众多卖家不断拓展海外市场，也刺激了营销渠道的发展。与此同时，智能手机和互联网的普及极大地促进了整个非洲地区企业的增长。非洲地区由南非、尼日利亚等54个国家组成，总人口约13.4亿。根据二手资料，尼日利亚、南非和埃及这三个国家的人口和经济规模都很大。这些国家居民的平均年龄约为18.1岁、27.6岁和24.6岁。这代表了这些国家大量的年轻人口。数据还显示，这些国家的城市人口占总人口的比例分别为51.96%、67.35%、42.78%。代表城市人口比例与农村人口相当，消费群体以年轻人为主导。因此，卖家可以加强营销技巧来捕捉这些人的心理特征并制定类似的策略。非洲地区的电子商务正在大幅增长，一些零售商将注意力转向南非、肯尼亚和尼日利亚等国家。该地区只有少数主要电子商务市场，但该地区的互联网普及率很高。世界银行数据显示，截至2019年底，南非互联网普及率为68.2%。此外，一些本地零售商无法满足不断增长的需求，从而促使网上购物者购买跨境产品。例如，根据Statista的数据，尼日利亚的Jumia电商网站是非洲其他电商平台中网站流量最大的。同样，南非的 Takealot.com 平台在 2021 年 7 月的访问量高达 1220 万。这表明这些地区的大量人口越来越沉迷于在线购买行为，并对电子商务业务表现出亲和力。代发货企业和进口商的增长趋势明显更高。例如，2019 年，62% 的南非网购消费者从海外零售商处购买商品，而 2018 年这一比例为 43%。此外，该地区的主要代发货企业在销售优质奢侈品时提供巨额折扣和优惠，这吸引了更广泛的客户群。这些因素预计将推动该地区代发货市场的增长。
主要细分市场
根据产品类型，非洲直销市场分为玩具、业余爱好和 DIY、家具和电器、食品和个人护理、电子和媒体、时尚等。电子和媒体领域引领市场。该领域不断涌现的创新预计将在未来几年推动市场增长。在不断发展的非洲经济体中，电子和媒体是几乎每个家庭的核心部分。该细分市场包括消费电子产品、电影、音乐和游戏。消费电子产品包括所有电子产品（例如电视和 DVD 播放器）以及通信设备（例如智能手机和笔记本电脑）。电子产品和媒体的代发货越来越受欢迎；一些电子产品和媒体的代发货商已经利用电子消费者的现成市场获得了利润。消费电子产品直运商还可以向买家出售平板电脑和手机外壳。凭借获得更多销售额和利润的机会，代发货电子产品已受到许多个人的欢迎。
代发货市场按组织规模划分为中小型企业、及大型企业。中小型企业细分市场在 2020 年的代发货市场中处于领先地位。根据我们的范围，小型企业是指拥有 1-100 名员工的企业，而中型企业是指拥有 101-500 名员工的企业。中小企业在所有经济体中发挥着重要作用，尤其是在其发展方面。根据世界银行 2019 年 7 月的数据，中小企业贡献了新兴经济体约 40% 的国内生产总值 (GDP) 和约 60% 的总就业人数。一件代发可以帮助众多试图在不确定的未来中找到出路的企业家。它确保产品、库存、订单和运输需求得到满足；因此，这种商业模式在非洲供应商中广受欢迎。互联网的日益普及为小企业带来了广泛的机会，而通过代发货，中小企业可以在线开展业务，这也使他们能够接触到小众受众。
主要来源和列出的公司
一些主要的一手和二手来源参考准备这份关于 AFRIACA 直销市场的报告包括公司网站、年度报告、财务报告、国家政府文件和统计数据库。 AFRIACA 直销市场报告中列出的主要公司包括 BrandsGateway、Calasca、Dropstore、Men\'s Republic、Neat Freak、PARCELNINJA、Planet54、The Scents SA、Third Wave Distribution 和 Gadgetgyz Online。
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Dropshipping Market – By Product Type
1.3.2 Dropshipping Market – By Organization Size
1.3.3 Dropshipping Market- By Region
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Dropshipping Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 Africa
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Dropshipping Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing E-Commerce Industry
5.1.2 Increasing Demand for Consumer Electronics
5.2 Market Restraints
5.2.1 Growing Security Concerns
5.3 Market Opportunities
5.3.1 Increasing Internet Penetration in Africa
5.4 Future Trends
5.4.1 Integration of AI for Dropshipping Business
5.5 Impact Analysis of Drivers and Restraints
6. Dropshipping Market – Africa Analysis
6.1 Dropshipping Market Africa Overview
6.2 Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
6.3 Market Positioning – Five Key Players
7. Dropshipping Market Analysis – By Product Type
7.1 Overview
7.2 Dropshipping Market Breakdown, by Product Type, 2019 & 2027
7.3 Toys, Hobby and DIY
7.3.1 Overview
7.3.2 Toys, Hobby and DIY Market Revenue and Forecast to 2028 (US$ Million)
7.4 Furniture and Appliances
7.4.1 Overview
7.4.2 Furniture and Appliances Market Revenue and Forecast to 2028 (US$ Million)
7.5 Food and Personal Care
7.5.1 Overview
7.5.2 Food and Personal Care Market Revenue and Forecast to 2028 (US$ Million)
7.6 Electronics and Media
7.6.1 Overview
7.6.2 Electronics and Media Market Revenue and Forecast to 2028 (US$ Million)
7.7 Fashion
7.7.1 Overview
7.7.2 Fashion Market Revenue and Forecast to 2028 (US$ Million)
7.8 Others
7.8.1 Overview
7.8.2 Others Market Revenue and Forecast to 2028 (US$ Million)
8. Dropshipping Market Analysis – By Organization Size
8.1 Overview
8.2 Dropshipping Market Breakdown, by Organization Size, 2019 & 2027
8.3 Small and Medium Enterprises
8.3.1 Overview
8.3.2 Small and Medium Enterprises Market Revenue and Forecast to 2028 (US$ Million)
8.4 Large Enterprises
8.4.1 Overview
8.4.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
9. Dropshipping Market – Geographic Analysis
9.1 Africa: Dropshipping Market, By Country
9.1.1 Africa: Dropshipping Market, By Country
9.1.1.1 Nigeria: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 Nigeria: Dropshipping Market, By Product Type
9.1.1.1.2 Nigeria: Dropshipping Market, By Organization Size
9.1.1.2 Kenya: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 Kenya: Dropshipping Market, By Product Type
9.1.1.2.2 Kenya: Dropshipping Market, By Organization Size
9.1.1.3 South Africa: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 South Africa: Dropshipping Market, By Product Type
9.1.1.3.2 South Africa: Dropshipping Market, By Organization Size
9.1.1.4 Rest of Africa: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.4.1 Rest of Africa: Dropshipping Market, By Product Type
9.1.1.4.2 Rest of Africa: Dropshipping Market, By Organization Size
10. Impact of COVID-19 Pandemic on Dropshipping Market
10.1 Overview
11. Industry Landscape
11.1 Market Initiative
11.2 Merger and Acquisition
11.3 New Development
12. Company Profiles
12.1 BrandsGateway
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Calasca
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Dropstore
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Men's Republic
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Neat Freak
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 PARCELNINJA
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Planet54
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 The Scents SA
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Third Wave Distribution
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Gadgetgyz Online
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. Nigeria Dropshipping Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 3. Nigeria Dropshipping Market, By Organization Size – Revenue and Forecast to 2028 (US$ Million)
Table 4. Kenya Dropshipping Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 5. Kenya Dropshipping Market, By Organization Size – Revenue and Forecast to 2028 (US$ Million)
Table 6. South Africa Dropshipping Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 7. South Africa Dropshipping Market, By Organization Size – Revenue and Forecast to 2028 (US$ Million)
Table 8. Rest of Africa Dropshipping Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 9. Rest of Africa Dropshipping Market, By Organization Size – Revenue and Forecast to 2028 (US$ Million)
Table 10. List of Abbreviation
LIST OF FIGURES
Figure 1. Dropshipping Market Segmentation
Figure 2. Dropshipping Market Segmentation – By Geography
Figure 3. Africa Dropshipping Market Overview
Figure 4. Electronics and Media Segment Held the Largest Market Share
Figure 5. Small & Medium Enterprise Segment Held the Largest Market Share
Figure 6. Nigeria to Show Great Traction During Forecast Period
Figure 7. Africa – PEST Analysis
Figure 8. Expert Opinion
Figure 9. Dropshipping Market: Impact Analysis of Drivers and Restraints
Figure 10. Geographic Overview of Dropshipping Market
Figure 11. Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Dropshipping Market Breakdown, by Product Type (2020 and 2028)
Figure 13. Toys, Hobby and DIY Market Revenue and Forecast to 2028 (US$ Million)
Figure 14. Furniture and Appliances Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. Food and Personal Care Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. Electronics and Media Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. Fashion Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. Dropshipping Market Breakdown, by Organization Size (2020 and 2028)
Figure 20. Small and Medium Enterprises Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. Africa Dropshipping Market Revenue Share, By Country (2020 and 2028)
Figure 23. Nigeria: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Kenya: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. South Africa: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Rest of Africa: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Impact of COVID-19 Pandemic in Middle East and Africa Country Markets
- BrandsGateway
- Calasca
- Dropstore
- Men's Republic
- Neat Freak
- PARCELNINJA
- Planet54
- The Scents SA
- Third Wave Distribution
- Gadgetgyz Online
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the dropshipping market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the dropshipping market thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Africa market trends and outlook coupled with the factors driving the market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution