Western Europe Ultrasound Market Outlook (2021-2031)

The Western Europe ultrasound market size is expected to reach US$ 1,557.4 million by 2031 from US$ 1,212.1 million in 2024. The market is estimated to record a CAGR of 3.6% from 2025 to 2031.

Executive Summary and Western Europe Ultrasound Market Analysis:

The Western European ultrasound market is highly advanced and established. The market, including major economies such as Germany, the UK, France, and Italy, is characterized by advanced healthcare systems, a strong focus on high-quality care, and consistent investment in cutting-edge medical technologies. Germany is the leader within the region, driving innovation and market demand. The market's stability and growth are underpinned by a significant aging population, which leads to a high prevalence of chronic and age-related diseases. This demographic reality necessitates a constant need for diagnostic imaging. The region has a strong preference for high-performance ultrasound systems that offer superior image quality, cutting-edge features, and seamless integration into existing digital hospital networks.

Western Europe Ultrasound Market Strategic Insights

Western Europe Ultrasound Market Segmentation Analysis

Key segments that contributed to the derivation of the ultrasound market analysis are product type, portability, application, and end user.

• By product type, the ultrasound market is segmented into diagnostic ultrasound systems and therapeutic ultrasound systems. The diagnostic ultrasound systems segment dominated the market in 2024.
• By portability, the ultrasound market is segmented into portable/trolley-based devices and handheld devices. The portable/trolley-based devices segment dominated the market in 2024.
• By application, the ultrasound market is segmented into general imaging, cardiology, oncology, gynecology, orthopedics, urology, gastroenterology, and other. The general imaging segment dominated the market in 2024.
• By end user, the market is segmented into hospitals, specialty clinics, diagnostics imaging centers, ambulatory surgical centers, and others. The hospitals segment held the largest share of the market in 2024.

Western Europe Ultrasound Market Outlook

Key shifts in Western European healthcare delivery are shaping the ultrasound market through advancements in technology, a surging focus on decentralized care, and demographic changes. These factors are fueling market expansion and innovation. Healthcare institutions are increasingly focusing on relocating diagnostics from central imaging departments to areas closer to patients. This shift is improving the role of point-of-care ultrasound and handheld systems in various settings, including emergency rooms, outpatient facilities, and community health centers. These devices make it possible to shorten waiting times and speed up decisions, which is becoming essential as health services face higher demand. Another clear change is the growing use of software features built into ultrasound systems. Artificial intelligence tools are starting to assist with measurements and image interpretation, helping clinicians work more efficiently and supporting less experienced users. With technician shortages in some countries and pressure on budgets, these advances are expected to play an increasingly practical role in daily clinical routines.

Western Europe Ultrasound Market Country Insights

Based on country, the Western Europe ultrasound market is further segmented into Belgium, the Netherlands, Luxembourg, Germany, France, Italy, Spain, Switzerland, Sweden, Austria, the United Kingdom, Denmark, Portugal, Norway, and Finland. Germany held the largest share in 2024.

Germany is the major market for ultrasound devices in Western Europe, supported by a strong healthcare system, demand for diagnostic services, and a focus on constant innovation. It has a decentralized healthcare system that gives patients broad access to numerous imaging services. Ultrasound is used frequently in cardiology, nephrology, and obstetrics. Hospitals and clinics in Germany are quick to adopt new technologies, including AI-powered imaging and portable ultrasound systems. This reflects a growing shift toward more accurate diagnostics and better workflow efficiency. The country’s aging population and rising cases of chronic illness continue to drive the need for regular imaging. Government programs also promote digital health solutions, helping expand the use of ultrasound. Germany is home to many medical device companies and research centers, which play a key role in developing and testing new ultrasound applications. With its strong foundation and forward-looking approach, Germany sets the pace for ultrasound adoption across Western Europe.

Western Europe Ultrasound Market Report Highlights

Western Europe Ultrasound Market Company Profiles

GE HealthCare, Siemens Healthineers AG, FUJIFILM Holdings Corporation, Canon Inc., Koninklijke Philips N.V., Esaote SPA, Shenzhen Mindray Bio-Medical Electronics Co., Ltd., Hologic Inc., Trivitron Healthcare, and Samsung Healthcare are among the key players operating in the market. These players adopt strategies such as expansion, product innovation, and mergers and acquisitions to stay competitive in the market and offer innovative products to their consumers.

Western Europe Ultrasound Market Research Methodology:

The following methodology has been followed for the collection and analysis of data presented in this report:

• Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations
• Industry trade journals and other relevant publications
• Government documents, statistical databases, and market reports
• News articles, press releases, and webcasts specific to companies operating in the market

Note: All financial data included in the Company Profiles section has been standardized to US$. For companies reporting in other currencies, figures have been converted to US$ using the relevant exchange rates for the corresponding year.

• Primary Research

Business Market Insights conducts a significant number of primary interviews each year with industry stakeholders and experts to validate and analyze the data and gain valuable insights. These research interviews are designed to:

• Refine findings from secondary research
• Enhance the expertise and market understanding of the analysis team
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects

Primary research is conducted via email interactions and telephone interviews with industry experts across various markets, categories, segments, and sub-segments in different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

Western Europe Ultrasound Market Country and Regional Insights

Western Europe Ultrasound Key Sources Referred:

• The World Bank World Development Indicators
• World Health Organization (WHO)
• Center for Disease Control and Prevention (CDC)
• International Society of Ultrasound in Obstetrics and Gynecology (ISUOG)
• Radiological Society of North America (RSNA)
• American Institute of Ultrasound in Medicine (AIUM)
• National Institutes of Health (NIH)
• Global Cancer Observatory
• Company website
• Company annual reports
• Company investor presentations