US and Europe Pet Snacks and Treats Market

Historic Data: 2021-2022   |   Base Year: 2023   |   Forecast Period: 2024-2031

Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type [Dog Snacks (Biscuits and Cookies, Jerky, Sticks, Strips, Chew Bones, Ring Treats, and Others) and Cat Snacks (Crunchies, Lickable Treats, Jerky, Pillows, and Others)], Flavor (Chicken, Beef, Lamb, Seafood, Vegetables, Fruits, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Country


No. of Pages: 174    |    Report Code: BMIRE00030581    |    Category: Food and Beverages

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US and Europe Pet Snacks and Treats Market

The US and Europe pet snacks and treats market size is projected to reach US$ 20.24 billion by 2031 from US$ 33.09 billion in 2023. The market is expected to register a CAGR of 6.3% during 2023–2031.

 

Companies are capitalizing on the trend of owners prioritizing pets’ health and wellness by developing snacks that mirror human dietary preferences for organic, grain-free, and high-protein products. Manufacturers such as W.F. Young and Petcurean are launching treats with functional benefits such as dental health, joint support, and digestive aids that add value and appeal to health-conscious pet owners seeking more than indulgence for their pets. For instance, in March 2024, W.F. Young, the parent company of several pet care brands like Absorbine and The Missing Link, launched a line of functional, plant-based dog treats Honest to Goodness Plant Snacks. In addition, a few of the major manufacturers of pet snacks and treats are expanding their brand portfolios by acquiring smaller, innovative companies or merging with other established entities. This approach allows them to develop new products with the help of existing technologies, thereby enhancing their market presence and competitiveness. In September 2022, Voff Premium Pet Food announced its acquisition of Nova Dog Chews—a European manufacturer of dog chews, treats, and snacks. The acquisition expands Voff’s portfolio of natural, premium pet food products. Similarly, according to a report from Just Food, Mars is planning to invest US$ 140 million (€130 million) in its French sites to enter new geographic markets and cater to different customer demands. According to the company, it will increase production capacity across its four French units—the two pet care arms of Mars Petcare and Royal Canin, as well as Mars Food and the confectionery-focused Mars Wrigley. By enhancing their manufacturing infrastructure in other countries and regions, these players can expand popular pet food and treats brands’ presence, ensuring a steady product supply to retailers and consumers across various countries.

 

Moreover, many companies are investing heavily in effective marketing strategies, including social media campaigns, influencer partnerships, and targeted advertising, to build brand loyalty and reach a wider audience. For instance, in February 2024, Pet food manufacturer Pets Choice invested ~US$ 621 thousand (£500 thousand) in a new multi-channel campaign to generate awareness for its growing cat and dog food brand, Webbox Naturals. Thus, strategic developments, such as product innovation, brand expansion, and enhanced marketing, by key players drive the US and Europe pet snacks and treats market.

 

Based on product type, the US and Europe pet snacks and treats market is divided into dog snacks and cat snacks. Dog snacks segmented is further categorized into biscuits and cookies, jerky, sticks, strips, chew bones, ring treats, other dog snacks. The dog snacks segment holds a significant market share in 2023. The dog snacks segment is a prominent and rapidly expanding component of the US and Europe pet snacks and treats market. In recent years, there has been a significant increase in the variety and sophistication of available dog snacks. This market segment encompasses a broad range of products, including training treats, dental chews, and functional snacks designed to provide specific health benefits related to joint health, digestion, and skin and coat conditions. As dog owners become more attentive to their pets' health and well-being, they are increasingly opting for pet snacks that offer nutritional value and are delicious to taste.

 

Based on flavor, the market is categorized into chicken, beef, lamb, seafood, vegetables, fruits, and others. Fruits segment expected to register highest CAGR in the US and Europe pet snacks and treats market. Fruit-flavored snacks and treats appeal to both dogs and cats, offering a range of treats that incorporate the flavors and nutritional benefits of different fruits. The growing consumer awareness about the health benefits associated with fruits is a primary factor contributing to the growth of the fruit flavor segment. Fruits are rich in essential vitamins, antioxidants, and fiber, supporting overall health, boosting the immune system, and aiding digestion. Pet owners seeking to provide a balanced diet for their pets are increasingly purchasing fruit-flavored treats to introduce these beneficial nutrients into their pets' diets. The natural sweetness of fruits also makes these treats highly palatable and enjoyable for pets. The rising adoption of fruit-flavored snacks and treats aligns with the broader natural and holistic pet care trend. Consumers are increasingly purchasing products that are free from artificial additives, preservatives, and fillers. Fruits such as apples, blueberries, strawberries, and bananas are commonly used in these treats, offering a natural and wholesome ingredient profile. Brands that emphasize the use of real, minimally processed fruits can particularly appeal to health-conscious pet owners who prioritize transparency and quality in their pets' food.

 

Based on distribution channel the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Online retail segment expected to register the highest CAGR in the US and Europe pet snacks and treats market. Online retail platforms provide a convenient and accessible shopping experience. Customers can browse varieties of pet snacks and treats from their homes without visiting physical stores. Additionally, online retailers often offer an incredible range of products, allowing customers to choose desired products as per their preferences. Moreover, online platforms provide detailed product descriptions, customer reviews, and product images, which assist shoppers in making well-informed decisions. Also, the competitive pricing shown by online retailers makes it an attractive channel for product distribution, as customers are able to compare prices of products from different brands and find best deals that suit their budget and other preferences.

 

J M Smucker Co, Shameless Pets, LLC, Nestle SA, Nature’s Diet, General Mills Inc, Interquell Gmbh, VAFO Group, Purrform Limited, Scrumbles, Mars Inc, Colorado Pet Treats, Mera—The Petfood Family, Schell & Kampeter Inc, United Petfood, and RUPP FOOD Austria GmbH are among the key players operating in the US and European pet snacks and treats market.

                                          

The overall US and European pet snacks and treats market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the US and European pet snacks and treats market.


US and Europe Pet Snacks and Treats Strategic Insights

Strategic insights for the US and Europe Pet Snacks and Treats provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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US and Europe Pet Snacks and Treats Report Scope

Report Attribute Details
Market size in 2023 US$ 33.09 Billion
Market Size by 2031 US$ 20.24 Billion
Global CAGR (2023 - 2031) 6.3%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By Product Type
  • Dog Snacks
  • Cat Snacks
By Flavor
  • Chicken
  • Beef
  • Lamb
  • Seafood
  • Vegetables
  • Fruits
Regions and Countries Covered Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
United State
  • United State
Market leaders and key company profiles
  • J M Smucker Co
  • Shameless Pets LLC
  • Nestle SA
  • Nature’s Diet
  • General Mills Inc
  • Interquell Gmbh
  • VAFO Group
  • Purrform Limited
  • Scrumbles
  • Mars Inc
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    US and Europe Pet Snacks and Treats Regional Insights

    The geographic scope of the US and Europe Pet Snacks and Treats refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    The List of Companies - US and Europe Pet Snacks and Treats Market

    The List of Companies - US and Europe Pet Snacks and Treats Market

    1. J M Smucker Co
    2. Shameless Pets LLC
    3. Nestle SA
    4. Nature’s Diet
    5. General Mills Inc
    6. Interquell Gmbh
    7. VAFO Group
    8. Purrform Limited
    9. Scrumbles
    10. Mars Inc
    Frequently Asked Questions
    How big is the US and Europe Pet Snacks and Treats Market?

    The US and Europe Pet Snacks and Treats Market is valued at US$ 33.09 Billion in 2023, it is projected to reach US$ 20.24 Billion by 2031.

    What is the CAGR for US and Europe Pet Snacks and Treats Market by (2023 - 2031)?

    As per our report US and Europe Pet Snacks and Treats Market, the market size is valued at US$ 33.09 Billion in 2023, projecting it to reach US$ 20.24 Billion by 2031. This translates to a CAGR of approximately 6.3% during the forecast period.

    What segments are covered in this report?

    The US and Europe Pet Snacks and Treats Market report typically cover these key segments-

  • Product Type (Dog Snacks, Cat Snacks)
  • Flavor (Chicken, Beef, Lamb, Seafood, Vegetables, Fruits)
  • What is the historic period, base year, and forecast period taken for US and Europe Pet Snacks and Treats Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the US and Europe Pet Snacks and Treats Market report:

  • Historic Period : 2021-2022
  • Base Year : 2023
  • Forecast Period : 2024-2031
  • Who are the major players in US and Europe Pet Snacks and Treats Market?

    The US and Europe Pet Snacks and Treats Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • J M Smucker Co
  • Shameless Pets LLC
  • Nestle SA
  • Nature’s Diet
  • General Mills Inc
  • Interquell Gmbh
  • VAFO Group
  • Purrform Limited
  • Scrumbles
  • Mars Inc
  • Who should buy this report?

    The US and Europe Pet Snacks and Treats Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the US and Europe Pet Snacks and Treats Market value chain can benefit from the information contained in a comprehensive market report.